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  • 1.  PR influences politics by shaping public opinion and pieces of government legislation.  Politicians also must act and think like pr people in order to keep a positive public image
  • 2. PR people are effective in: -Writing clear and concise messages -Reaching the desired target audience -Writing effectively so that the intended audience retains the message amid thousands of other messages and noise -Manage communication with the public- the public wants to maintain constant communication with their representatives in Washington
  • 3.  A politician is an individual who is involved in influencing public decision making through the influence of politics or a person who influences the way a society is governed through an understanding of political power and group dynamics 1
  • 4.  A pr practioner is primarily responsible for managing the communication risks and opportunities of a business, both internally and externally.
  • 5.  * Thomas Jefferson’s enemies accused him of having a slave mistress * Abraham Lincoln was insulted because of his physical appearance * Grover Cleveland was accused of fathering an illegitimate child Mudslinging has been used a campaign tactic for years
  • 6.  Attack Ads -Daisy Girl  Contrast Ads  Propaganda - The American Revolution  Other dirty tactics- secretly leaking information to the media
  • 7.  Attack ads usually show the risks associated with the opponent, often using fear as a weapon to lower the impression voters have of the opponent.  Examples: -One of the most famous attack ads was Daisy Girl by the Lyndon B. Johnson campaign, which successfully made Republican opponent Barry Goldwater to look as if he threatened nuclear war.
  • 8. D5oc Webster Grayson
  • 9.  Contrast ads compare and contrast the candidate with the opponent, usually comparing positive information about one candidate and negative information about the other candidate.  Because contrast ads contain some positive information, contrast ads are seen as less damaging than attack ads.
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  • 11.  Used since the American Revolution  Can either be positive or negative  First use of PR
  • 12.  The Office of National Drug Control Policy uses negative campaigning to inform and persuade the public to avoid what they perceive as the negative health effects of drug use  Similar negative campaigns have been used to fight the tobacco companies, or to discourage drunk driving
  • 13.  Various regulators prohibit false advertising and broadcasts that promote potentially harmful activities, such as advertising tobacco companies  Slander and Libel -However, the accuser has the burden of proof
  • 14.  "Public Relations and Politics." Scribd. Web. 28 Oct. 2010. < c-Relations-and-Politics>. -Both Citations come from this site