The Role of Alternative
Suppliers of Energy
6th Smart Grids & Cleanpower
2014
3-4 June, Cambridge, UK
www.hvm-uk.com/smart...
You may not be able to see green energy.
But you can tell it’s green.
Doug Stewart
CEO
Grown by….
•  Grown by recommendation
•  Good use of the web
•  Don’t advertise
•  Don’t use switching sites
•  Don’t chas...
•  We	
  think	
  we	
  do,	
  what	
  we	
  do,	
  well	
  
•  No	
  outside	
  investment	
  or	
  debt	
  
Since 2001
Different models
•  Huge market
•  Oligopolistic players
•  Room for everyone
•  Faster growth in last 24
months
Ed	
  Miliband’s	
  
speech	
  
.	
  
The media have
pronounced on most
elements
Political and Media
Agenda
Don’t believe everything you
read in the papers
•  ComRes research
•  Over Half the market trust the Big 6
•  Competitive ...
There are No
Fields of Gold
•  It might not be a popular stance
but its not a fantastically
profitable business
•  £1.2bn ...
Green is now
mainstream
Greenest Govt ever
is…..
Not so green
Energy Trilemma
•  Affordability
•  Security
•  Sustainability
Energy is a
Commodity
•  It is inelastic
•  We need it and we will
pay for it
•  If its morally repugnant
to look at gas a...
How do We Ensure the
Consumer isn’t Exploited
•  Nationalise
•  (Over) Regulate
•  Introduce more choice and competition.
Alternative
Suppliers
•  More Choice
•  More Competition
•  Innovate
•  Route to market for small
scale generation
•  Prov...
Our job
1. Keep the market honest!
2. Push for energy security
3. Move the sustainability agenda forward
Price war
•  Good for SOME consumers
•  Not necessarily good for all stakeholders.
•  Unfortunately you and me, we are all...
Price freeze
•  Ed Miliband is many
things
•  But he is treading a path
well worn by King
Canute if he thinks he
can halt ...
If prices continue to rise?
•  Doesn’t mean we can’t
reduce our bills
•  Shouldn’t focus solely on
price
•  Energy indepen...
Business
models
Race	
  to	
  the	
  bo=om	
  on	
  price	
  
	
  
Quality	
  of	
  the	
  energy	
  
	
  
The	
  distribu...
‘Too cheap to meter’
•  Wrongly attributed to Walter Marshall a pioneer of nuclear
power in the UK
•  Actually coined by L...
• Actual quote ….
‘Our children will enjoy in their homes electrical energy too
cheap to meter... It is not too much to ex...
HS2
The ForseeableFuture
•  Innovation
•  Competition
•  Fairness
We won’t change the world.
But we will hurt it a little less.
Any questions?
Sgcp14stewart
Sgcp14stewart
Sgcp14stewart
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Sgcp14stewart

  1. 1. The Role of Alternative Suppliers of Energy 6th Smart Grids & Cleanpower 2014 3-4 June, Cambridge, UK www.hvm-uk.com/smartgrids2014
  2. 2. You may not be able to see green energy. But you can tell it’s green.
  3. 3. Doug Stewart CEO
  4. 4. Grown by…. •  Grown by recommendation •  Good use of the web •  Don’t advertise •  Don’t use switching sites •  Don’t chase price •  To date electricity only – starting Gas
  5. 5. •  We  think  we  do,  what  we  do,  well   •  No  outside  investment  or  debt   Since 2001
  6. 6. Different models •  Huge market •  Oligopolistic players •  Room for everyone •  Faster growth in last 24 months
  7. 7. Ed  Miliband’s   speech   .   The media have pronounced on most elements Political and Media Agenda
  8. 8. Don’t believe everything you read in the papers •  ComRes research •  Over Half the market trust the Big 6 •  Competitive prices 94% •  Easy to understand info 92% •  91% want suppliers to listen
  9. 9. There are No Fields of Gold •  It might not be a popular stance but its not a fantastically profitable business •  £1.2bn profit •  50m supply points •  Do the maths!
  10. 10. Green is now mainstream Greenest Govt ever is….. Not so green
  11. 11. Energy Trilemma •  Affordability •  Security •  Sustainability
  12. 12. Energy is a Commodity •  It is inelastic •  We need it and we will pay for it •  If its morally repugnant to look at gas and electricity that way think •  Petrol •  Diesel
  13. 13. How do We Ensure the Consumer isn’t Exploited •  Nationalise •  (Over) Regulate •  Introduce more choice and competition.
  14. 14. Alternative Suppliers •  More Choice •  More Competition •  Innovate •  Route to market for small scale generation •  Provide higher levels of service
  15. 15. Our job 1. Keep the market honest! 2. Push for energy security 3. Move the sustainability agenda forward
  16. 16. Price war •  Good for SOME consumers •  Not necessarily good for all stakeholders. •  Unfortunately you and me, we are all stakeholders. •  Our stake is trying to stop the lights from going out
  17. 17. Price freeze •  Ed Miliband is many things •  But he is treading a path well worn by King Canute if he thinks he can halt price rises •  Our appetite for fossil fuels causes the rising tide in prices
  18. 18. If prices continue to rise? •  Doesn’t mean we can’t reduce our bills •  Shouldn’t focus solely on price •  Energy independence •  Energy efficiency •  Demand side factors
  19. 19. Business models Race  to  the  bo=om  on  price     Quality  of  the  energy     The  distribuCon  of  profits     The  clarity  of  bills    
  20. 20. ‘Too cheap to meter’ •  Wrongly attributed to Walter Marshall a pioneer of nuclear power in the UK •  Actually coined by Lewis Strauss of the US atomic energy commission.
  21. 21. • Actual quote …. ‘Our children will enjoy in their homes electrical energy too cheap to meter... It is not too much to expect that our children will know of great periodic regional famines in the world only as matters of history, will travel effortlessly over the seas and under them and through the air with a minimum of danger and at great speeds, and will experience a lifespan far longer than ours, as disease yields and man comes to understand what causes him to age
  22. 22. HS2
  23. 23. The ForseeableFuture •  Innovation •  Competition •  Fairness We won’t change the world. But we will hurt it a little less.
  24. 24. Any questions?

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