Sgcp14beart1

231 views
126 views

Published on

Talk delivered at CIR Series http://www.hvm-uk.com/events/register/

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
231
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sgcp14beart1

  1. 1. AlertMe.com Ltd, www.alertme.com Mone%sing  Home  Energy  Management     Pilgrim  Beart,    Founder     3rd  June  2014   6th Smart Grids & Cleanpower Conference 3 June 2014, Cambridge, UK www.hvm-uk.com
  2. 2. Today   • Context     – Why  does  HEM  ma2er?   – Drivers  for  IoT  &  Connected  Home   • Mapping  the  market   – AlertMe  products,  proposiDons,  numbers   • Possible  HEM  Business  models   • MoneDsaDon  of  Home  Energy  Management   • Discuss!   2  
  3. 3. Why  does  Home  Energy  Management  ma<er?   • 30%  of  UK’s  energy  is  used  in  homes   • Consumer  can  move  fast,  unpredictably  and  uncontrollably   – Purchasing  new  energy-­‐consuming/producing  products   – Usage  pa2erns   …driven  by  economics  (e.g.  PV  or  EV  become  cheaper)  or  fashion  
  4. 4. The  Internet  of  Things  -­‐  Why  Now?   S t r u c t u r a l   T r a n s f o r m a % o n   + M a r k e t   D y n a m i c s   +   C o n n e c % v i t y   =   M A R K E T   I N N O V A T I O N   &   G R O W T H     Today  consumers  are  living  life  on  the  go,  connected  to  everything  that  ma<ers  –  except  their  home.     •  Cloud  link  to  your  home  for  access  and  controls  of    devices,  making    ‘dumb’  devices  intelligent    through  data   •  Simplify  busy  lives  through  improved  efficiency,  convenience  and  peace  of  mind                                            Three  catalysts  driving  a  significant  market  
  5. 5. The  Connected  Home  Market  Map  –  more  than  just  Energy   A  fragmented  market    beginning  to  coalesce     -­‐  Route  :  Direct  B2C  and  Indirect  B2B2C  and  Approach  :  sector  (energy,  retail,  CE,  service  provider)  and  proposiDon       AlertMe  posi%oning  &  proposi%on   -­‐  B2B2C,  mulD-­‐sector  and  mulD-­‐territory  Der  1  partners  –  SaaS  business  model   -­‐  Broad  adopDve  pla_orm  working  with  3rd  party  device  brands  (household  names)    
  6. 6. How  it  Works   We  provide    a  complete  solu%on  to  Service  Providers  entering  the  Connected  Home  market       Connected   Devices   Cloud  Applica%ons  &   Analy%cs   SmartPhone  App   Devices  speak  wirelessly   to  home  hub   AlertMe  hub  plugs  into  B/band     router  to  access  internet.   AlertMe  cloud  links   devices,  applica>ons  &   analy>cs     Consumer  controls   home  from  phone   /  partner   Hub     wi-­‐fi   router   cellular   Hub  
  7. 7.  Start  customer  journey  with  simple  &  relevant  anchor  products   ….extending  to  Home  Automa%on  and  Intelligence  
  8. 8. Uniqueness  &  Compe%%ve  Advantage   Disrup%ve  technology,  revitalising  tradi%onal  business  models  and  create  new  categories   1.  New  products  &  business  models  cut  across  established  sectors  (energy,  telco,  retail,  security,   insurance)   2.  Fundamentally  change  the  way  consumers  interact  with  these  tradiDonal  services   ENERGY  DATA   ANALYTICS   ENERGY     CONTROLS   HOME   AUTOMATION   HOME   MONITORING   HOME     SECURITY   TELECARE   ELDERLY  CARE   Suppor%ng  partners  –  transform  their  core  business,  deliver  new  value-­‐props  to  their  customers   •  Energy  –  enhancing  tradiDonal  services,  opDmising  smart  meter  deployment,  improving  engagement   •  Retail    –  improved  loyalty,  engagement  beyond  the  checkout,  prevenDng  disintermediaDon   •  Telco/MSO  –  growth  through  customer  acquisiDon  and  retenDon,  extends  VAS  beyond  the  living  room  
  9. 9. AlertMe  -­‐  Proven  through  deployment  
  10. 10. An  award  winning,  fast  growth  technology  company  in  the  smart  home  sector   AlertMe  -­‐  Facts   10   •  >  45x  revenue  growth  from  £390k  to  £17.8m  over  6  yrs   •  80  staff  Europe  &  USA   •  13  Patents  granted  &  10  pending   •  16  awards  –  product  innovaDon  and  business  growth   −  CES  2013  InnovaDons    Honoree   −  Top  15  Sunday  Times  TechTrack  100    –    2012  and  2013   −  #3  Deloi2e  UK  Fast  Fipy  2013   •  Funding  from  world  class  investors:   Index  Ventures,  Vantage  Point  Capital  Partners,  BriDsh   Gas,     Good  Energies,  ChrysalixSet  VP  
  11. 11. Some  possible  HEM  Business  Models   11   •  Product  }      }  consumer  expectaDons  vary,   •  Service  }  “Freemium”    }  by  proposiDon  &  channel   •  PAYG        }   •  MulD-­‐sided  market  (e.g.  aggregaDon)   •  Subsidised   •  IP   •  Ecosystem  (App  store  10%)   •  “Free”   •  Walled  Garden?   •  Importance  of  standards  
  12. 12. Mone%sing  Home  Energy  Management   12   1.  Plan  for  scale   1.  Make  it  work  (simplicity  is  hard)   2.  Make  it  scale  (technically  &  commercially  -­‐  ecosystem)   3.  Make  it  cost-­‐effecDve  (architect  for  minimum  human  costs)   2.  Provide  service  that  make  sense  to  the  consumer   •  Complements  your  tradiDonal  business  and/or  evolves  the  core  proposiDon   •  e.g.  Hive  –  a  connected  world  version  of  a  tradiDonal  home  thermostat   3.  Create  innovaDve  proposiDons  beyond  just  selling  a  device  or  a  subscripDon   •  All  industry  verDcals  (energy,  security,  telco,  manufacturers)  now  compeDng  for  same  customers   •  App-­‐driven?   4.  There  are  many  ways  to  moneDze:   •  Customer  acquisiDon,  retenDon,  upsell   •  Telcos  have  mastered  this  with  handset  upgrades,  Sky+,  TiVo   •  Product  differenDaDon     •  Create  business  and/or  customer  efficiency  –  streamline  services  e.g.  remote  diagnosDcs   •  Provide  a  gateway  to  new  services  &  products  e.g.  service  packages,  insurance,  tariffs   •  Get  the  “more  data  -­‐>  more  value  -­‐>    more  data”  loop  going   •  Bundles  (e.g.  Mobile,  BB,  TV…).  And  integraDon  of  e.g.  gateways  
  13. 13. Mone%sing  Home  Energy  Management     Pilgrim  Beart,    Founder     3rd  June  2014   6th Smart Grids & Cleanpower Conference 3 June 2014, Cambridge, UK www.hvm-uk.com

×