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Pilgrim Beart speaks at SGCP13 by CIR the Strategy Consultancy. This talk on Simplicity and the Smart Home was voted most popular by over 30 of the conference delegates online after the conference! …

Pilgrim Beart speaks at SGCP13 by CIR the Strategy Consultancy. This talk on Simplicity and the Smart Home was voted most popular by over 30 of the conference delegates online after the conference! Enjoy!

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  • 1. The real 2020 challenge: SimplicityCIR Smart Grids 5th June 2013 pilgrim.beart@alertme.comwww.cir-strategy.com/events
  • 2. 2  Today  •  Intro  •  Big  Picture  – View  from  the  Analysts  – What’s  happening  on  the  Internet  of  Things?  – What’s  happening  in  the  home?  •  Towards  Simplicity  •  Conclusions  
  • 3. 3  Smart  Energy  Analy.cs     Smart  Hea.ng   Smart  Appliances   Smart  Home  Analysis on how I & when I use energyto help understand my bill and adviceon how to save.•  Heating•  Cooling•  Hot waterInformation Remote Control•  Appliances •  Lights•  Locks•  Security•  CamerasIntro  •     AlertMe  is  the  cloud  link  to  your  home  
  • 4. 4  Big  Picture  
  • 5. 5  Home EnergyManagement revenuesin 2016!internet connecteddevices by 2020"!!connected devices by2050!Smart Homes !by 2015 !home automation "software platforms "shipped by 2016!38 m!Cloud Service revenuesby 2015 !!$6b!ONWorld, Oct 2011!$4b!ONWorld, Oct 2011!15b!Ericsson, Feb 2012!Cisco trends, June 2011!50b!72 m!ABI, Q4 2011!US homes with"Broadband interested inconnected thermostat"50%!Parks Associates
Q1 2012!What  the  analysts  are  saying  Market for !Smart Home Systems !& services by 2017!$72b!Strategy Analytics
Apr 2013!=IoT  $6.5b!
  • 6. 6  
  • 7. 7  Ericsson, Feb 2012!EvoluKon  of  connected  devices  
  • 8. 8  Technologies  maturity  
  • 9. 9  In  2009  the  average  household  owned  11  Kmes  more  consumer  electronics  items  than  they  had  in  1970,  and  three  and  a  half  Kmes  more  than  in  1990    [Av  home  has  41  appliances  today]  Home  appliances  &  devices  
  • 10. 10  Home  Electricity  use  0  1,000  2,000  3,000  4,000  5,000  6,000  7,000  8,000  1970   1980   1990   2000   2010  ktoe  COOKING  WET  COLD  LIGHT  CONSUMER  ELECTRONICS  HOME  COMPUTING  
  • 11. 11  “Big  Data”  •  Smart  Meters  are  not  “Big  Data”!  – From  at  most  24  data-­‐points/year/home  today  – to  17,000  with  Smart  Meters  •  One  AlertMe  sensor  generates    – >  86k  data-­‐points/day,  31m  data-­‐points/year  •  And  e.g.  “social”  is  Big  Data  because  many:many  Defini&on  of  Big  Data  -­‐  IBM  Volume  +  Velocity  +  Variety  +  Veracity        
  • 12. 12  Towards  Simplicity  
  • 13. 13  Connected  Home  –  not  new  
  • 14. 14  But  when  everything  is  talking…  What  if  you  had  a  whole  home  full  of  aienKon-­‐seeking    devices?  
  • 15. 15  Too  much  informaKon  ….  ….  as  bad  as  no  informaKon  
  • 16. 16  Making  data  useful  We  love  graphs  …….    so  consumers  must  -­‐  right?  WRONG    -­‐    don’t  make  them  jump  through  hoops  
  • 17. 17  “Whatʼs a dashboard?”!Consumers  -­‐  not  business  analysts  
  • 18. 18  Simple  informaKon  –  ojen  best  “Your  boiler  has  a  pilot  light,  this  wastes  about  £120  per  year”        “You  spend  three  .mes  as  much  on  ligh.ng  than  other  homes  like  yours”        “Have  a  look  at  your  thermostat  –  it’s  quite  high.  Turning  it  down  1oC  would  save  you  £22  a  quarter”  
  • 19. 19  Conclusions  •  From  a  Grid  perspecKve:  – Grid  may  be  a  driver  of  IoT  •  From  a  Consumer  perspecKve:  – By  Kme  grid  is  involved  in  the  home,  consumer  IoT  will  be  quite  mature  •  Smart  Meters  are  just  another  place  to  get  data  – To  grid,  SM’s  are  the  key  – To  consumer:  Just  another  minor  Peripheral  – CADs  
  • 20. 20  Don’t  focus  on  the  Things,  focus  on  the  Data  
  • 21. 21  Don’t  focus  on  the  Data,  focus  on  the  InformaKon  
  • 22. 22  Don’t  focus  on  the  InformaKon,  focus  on  the  Message  
  • 23. 23  The  Real  Challenge:  Genng  engagement  with  the  consumer  
  • 24. The real 2020 challenge: SimplicityCIR Smart Grids 5th June 2013 pilgrim.beart@alertme.com
  • 25. 25  Connected  Home  ApplicaKons  •  VerKcals  starKng  to  get  penetraKon  at  scale:  – Security  – Energy  (esp.  HeaKng  &  Cooling,  PV)  •  £30bn/year  in  UK  alone  •  Smart  Meters  – Telecare  – Fitness  (FitBit,  Nike  Fuel  Band…)  •  Genng  more  consumer-­‐driven  (B2C)  – Will  Kickstarter  accelerate  this?  
  • 26. CH  Channels  to  market  •  Telcos,  Retail,  UKliKes,  CE  •  Many  don’t  get  it  yet  –  Some  just  looking  to  moneKse  exisKng  investment  •  Not  punng  customer  first  •  Walled  garden  (e.g.  O2  Joggler)  •  Some  understand  its  disrupKve  potenKal  –  Threats  •  DisintermediaKon  by  product  vendors  •  Increased  end-­‐user  complexity  –  OpportuniKes:  •  Owning  relaKonship  •  Reducing  complexity  •  But  don’t  quite  see  how  the  ecosystem  will  work    
  • 27. Connected  Home  Gateways  •  Dedicated  •  STB  •  E-­‐Meter/Comms  Hub  •  Broadband  router  •  Smartphone  •  Femtocell  
  • 28. Why  now?  •  Trend:  from  Products-­‐>Service  – Enduring  service  relaKonship  (vs.  one-­‐Kme  sell)  – Easier  UX  –  Smartphone  App  – Remote  access  &  control  (for  humans  &  machines)  •  Barriers  falling  – Increasing  availability  of  Internet  dial-­‐tone  – Falling  costs  of  connecKng  •  ARM:  huge  growth  in  embedded  licenses  
  • 29. Summary  Conclusions:  •  RevoluKon  is  being  consumer-­‐led  •  Seem  to  be  3  or  4  killer  Apps  for  Connected  Home  •  Many  places  a  CH  hub  funcKonality  can  live  •  IoT  moving  from  verKcal  to  horizontal  •  By  the  Kme  Smart  Grid  becomes  relevant  in  the  home,  consumer  plays  will  already  be  entrenched