• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Putting the conversion into content - Justin Taylor
 

Putting the conversion into content - Justin Taylor

on

  • 5,140 views

As content providers, we all too often measure success on metrics such as Likes, Tweets, Pins etc. Although these indicators are good barometers of success, they offer no real indication of ...

As content providers, we all too often measure success on metrics such as Likes, Tweets, Pins etc. Although these indicators are good barometers of success, they offer no real indication of conversion.

Conversion is the holy grail of any content marketing campaign, therefore how do we inject the conversion into content?

Statistics

Views

Total Views
5,140
Views on SlideShare
1,589
Embed Views
3,551

Actions

Likes
4
Downloads
0
Comments
0

28 Embeds 3,551

http://www.distilled.net 1766
http://www.graphitas.co.uk 445
http://livelyapp.wordpress.com 240
http://infoneed.wordpress.com 221
http://www.receptional.com 176
http://www.boom-online.co.uk 148
http://www.learn-digital-marketing.com 109
https://www.distilled.net 95
http://feeds.distilled.net 89
http://m.receptional.com 44
http://www.buildmyweb.co 33
http://www.sitevisibility.co.uk 27
http://www.letsinbound.com 24
http://www.seo-shepherd.com 23
https://twitter.com 22
http://yenamarketing.collected.info 19
http://joshuawest.ca 15
http://cloud.feedly.com 14
http://www.newsblur.com 13
http://newsblur.com 13
http://feeds.feedburner.com 3
http://www.sandiyasolutions.com 3
http://www.livelyapp.com 2
http://feeds.distilled.co.uk 2
http://feedspot.com 2
http://www.feedspot.com 1
http://wayneb77.tumblr.com 1
http://digg.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Putting the conversion into content - Justin Taylor Putting the conversion into content - Justin Taylor Presentation Transcript

    • putting conversioninto contentJustin TaylorManaging Director@JustinGraphitas
    • @JustinGraphitas
    • Tweet??ike1??Pin it@JustinGraphitas
    • Tweet 504287+1 2838LikePin it
    • direct revenue@JustinGraphitas
    • Tweet 4825+1 35LikePin it
    • direct revenue@JustinGraphitas
    • direct revenue@JustinGraphitas
    • £@JustinGraphitas
    • £@JustinGraphitas
    • @JustinGraphitas
    • @JustinGraphitas
    • define yourobjectivestip1@JustinGraphitas
    • produce better contentfocus on whereyou want to benot where you are@JustinGraphitas
    • understand youraudiencetip2@JustinGraphitas
    • do your researchcreate personastalk to peoplehang out in forums@JustinGraphitas
    • use theirlanguagetip3@JustinGraphitas
    • the techsavvy audienceuse jargon, talktechnical, bespecific aboutdetailwhen sellingluxury holidaysuse seductive languageand a tranquil toneof voicewhenselling fashionuse aspirationallanguage, createthe want factor@JustinGraphitas
    • concentrate ontip4@JustinGraphitas
    • as many people read headlinesas read body copyCredit: David Ogilvy@JustinGraphitas
    • anchor productsinto contenttip5@JustinGraphitas
    • if someone is interestedenough to read aboutsomething you can prettymuch guarantee they areinterested enough to buy it@JustinGraphitas
    • @JustinGraphitashttp://graphit.as/currys
    • @JustinGraphitas
    • @JustinGraphitas
    • calls to actionand triggerstip6@JustinGraphitas
    • @JustinGraphitas
    • content withvisual impacttip7@JustinGraphitas
    • @JustinGraphitas
    • @JustinGraphitasadd valuetip8
    • @JustinGraphitashttp://graphit.as/celebsunglasses
    • @JustinGraphitashttp://graphit.as/celebsunglasses
    • never stoptestingtip9@JustinGraphitas
    • and helps you stayahead of the gametesting encouragesinnovation@JustinGraphitas
    • 312play to wintip10@JustinGraphitas
    • thank youwww.graphitas.co.uk/blogJustin Taylor@JustinGraphitas@JustinGraphitas