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Putting the conversion into content - Justin Taylor

by Managing Director at Graphitas on Jun 01, 2013

  • 4,964 views

As content providers, we all too often measure success on metrics such as Likes, Tweets, Pins etc. Although these indicators are good barometers of success, they offer no real indication of ...

As content providers, we all too often measure success on metrics such as Likes, Tweets, Pins etc. Although these indicators are good barometers of success, they offer no real indication of conversion.

Conversion is the holy grail of any content marketing campaign, therefore how do we inject the conversion into content?

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Putting the conversion into content - Justin Taylor Putting the conversion into content - Justin Taylor Presentation Transcript