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putting conversioninto contentJustin TaylorManaging Director@JustinGraphitas
@JustinGraphitas
Tweet??ike1??Pin it@JustinGraphitas
Tweet 504287+1 2838LikePin it
direct revenue@JustinGraphitas
Tweet 4825+1 35LikePin it
direct revenue@JustinGraphitas
direct revenue@JustinGraphitas
£@JustinGraphitas
£@JustinGraphitas
@JustinGraphitas
@JustinGraphitas
define yourobjectivestip1@JustinGraphitas
produce better contentfocus on whereyou want to benot where you are@JustinGraphitas
understand youraudiencetip2@JustinGraphitas
do your researchcreate personastalk to peoplehang out in forums@JustinGraphitas
use theirlanguagetip3@JustinGraphitas
the techsavvy audienceuse jargon, talktechnical, bespecific aboutdetailwhen sellingluxury holidaysuse seductive languagean...
concentrate ontip4@JustinGraphitas
as many people read headlinesas read body copyCredit: David Ogilvy@JustinGraphitas
anchor productsinto contenttip5@JustinGraphitas
if someone is interestedenough to read aboutsomething you can prettymuch guarantee they areinterested enough to buy it@Jus...
@JustinGraphitashttp://graphit.as/currys
@JustinGraphitas
@JustinGraphitas
calls to actionand triggerstip6@JustinGraphitas
@JustinGraphitas
content withvisual impacttip7@JustinGraphitas
@JustinGraphitas
@JustinGraphitasadd valuetip8
@JustinGraphitashttp://graphit.as/celebsunglasses
@JustinGraphitashttp://graphit.as/celebsunglasses
never stoptestingtip9@JustinGraphitas
and helps you stayahead of the gametesting encouragesinnovation@JustinGraphitas
312play to wintip10@JustinGraphitas
thank youwww.graphitas.co.uk/blogJustin Taylor@JustinGraphitas@JustinGraphitas
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Putting the conversion into content - Justin Taylor

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As content providers, we all too often measure success on metrics such as Likes, Tweets, Pins etc. Although these indicators are good barometers of success, they offer no real indication of conversion.

Conversion is the holy grail of any content marketing campaign, therefore how do we inject the conversion into content?

Published in: Design, Technology, Business
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Transcript of "Putting the conversion into content - Justin Taylor"

  1. 1. putting conversioninto contentJustin TaylorManaging Director@JustinGraphitas
  2. 2. @JustinGraphitas
  3. 3. Tweet??ike1??Pin it@JustinGraphitas
  4. 4. Tweet 504287+1 2838LikePin it
  5. 5. direct revenue@JustinGraphitas
  6. 6. Tweet 4825+1 35LikePin it
  7. 7. direct revenue@JustinGraphitas
  8. 8. direct revenue@JustinGraphitas
  9. 9. £@JustinGraphitas
  10. 10. £@JustinGraphitas
  11. 11. @JustinGraphitas
  12. 12. @JustinGraphitas
  13. 13. define yourobjectivestip1@JustinGraphitas
  14. 14. produce better contentfocus on whereyou want to benot where you are@JustinGraphitas
  15. 15. understand youraudiencetip2@JustinGraphitas
  16. 16. do your researchcreate personastalk to peoplehang out in forums@JustinGraphitas
  17. 17. use theirlanguagetip3@JustinGraphitas
  18. 18. the techsavvy audienceuse jargon, talktechnical, bespecific aboutdetailwhen sellingluxury holidaysuse seductive languageand a tranquil toneof voicewhenselling fashionuse aspirationallanguage, createthe want factor@JustinGraphitas
  19. 19. concentrate ontip4@JustinGraphitas
  20. 20. as many people read headlinesas read body copyCredit: David Ogilvy@JustinGraphitas
  21. 21. anchor productsinto contenttip5@JustinGraphitas
  22. 22. if someone is interestedenough to read aboutsomething you can prettymuch guarantee they areinterested enough to buy it@JustinGraphitas
  23. 23. @JustinGraphitashttp://graphit.as/currys
  24. 24. @JustinGraphitas
  25. 25. @JustinGraphitas
  26. 26. calls to actionand triggerstip6@JustinGraphitas
  27. 27. @JustinGraphitas
  28. 28. content withvisual impacttip7@JustinGraphitas
  29. 29. @JustinGraphitas
  30. 30. @JustinGraphitasadd valuetip8
  31. 31. @JustinGraphitashttp://graphit.as/celebsunglasses
  32. 32. @JustinGraphitashttp://graphit.as/celebsunglasses
  33. 33. never stoptestingtip9@JustinGraphitas
  34. 34. and helps you stayahead of the gametesting encouragesinnovation@JustinGraphitas
  35. 35. 312play to wintip10@JustinGraphitas
  36. 36. thank youwww.graphitas.co.uk/blogJustin Taylor@JustinGraphitas@JustinGraphitas
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