Putting the conversion into content - Justin Taylor

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As content providers, we all too often measure success on metrics such as Likes, Tweets, Pins etc. Although these indicators are good barometers of success, they offer no real indication of …

As content providers, we all too often measure success on metrics such as Likes, Tweets, Pins etc. Although these indicators are good barometers of success, they offer no real indication of conversion.

Conversion is the holy grail of any content marketing campaign, therefore how do we inject the conversion into content?

More in: Design , Technology , Business
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  • 1. putting conversioninto contentJustin TaylorManaging Director@JustinGraphitas
  • 2. @JustinGraphitas
  • 3. Tweet??ike1??Pin it@JustinGraphitas
  • 4. Tweet 504287+1 2838LikePin it
  • 5. direct revenue@JustinGraphitas
  • 6. Tweet 4825+1 35LikePin it
  • 7. direct revenue@JustinGraphitas
  • 8. direct revenue@JustinGraphitas
  • 9. £@JustinGraphitas
  • 10. £@JustinGraphitas
  • 11. @JustinGraphitas
  • 12. @JustinGraphitas
  • 13. define yourobjectivestip1@JustinGraphitas
  • 14. produce better contentfocus on whereyou want to benot where you are@JustinGraphitas
  • 15. understand youraudiencetip2@JustinGraphitas
  • 16. do your researchcreate personastalk to peoplehang out in forums@JustinGraphitas
  • 17. use theirlanguagetip3@JustinGraphitas
  • 18. the techsavvy audienceuse jargon, talktechnical, bespecific aboutdetailwhen sellingluxury holidaysuse seductive languageand a tranquil toneof voicewhenselling fashionuse aspirationallanguage, createthe want factor@JustinGraphitas
  • 19. concentrate ontip4@JustinGraphitas
  • 20. as many people read headlinesas read body copyCredit: David Ogilvy@JustinGraphitas
  • 21. anchor productsinto contenttip5@JustinGraphitas
  • 22. if someone is interestedenough to read aboutsomething you can prettymuch guarantee they areinterested enough to buy it@JustinGraphitas
  • 23. @JustinGraphitashttp://graphit.as/currys
  • 24. @JustinGraphitas
  • 25. @JustinGraphitas
  • 26. calls to actionand triggerstip6@JustinGraphitas
  • 27. @JustinGraphitas
  • 28. content withvisual impacttip7@JustinGraphitas
  • 29. @JustinGraphitas
  • 30. @JustinGraphitasadd valuetip8
  • 31. @JustinGraphitashttp://graphit.as/celebsunglasses
  • 32. @JustinGraphitashttp://graphit.as/celebsunglasses
  • 33. never stoptestingtip9@JustinGraphitas
  • 34. and helps you stayahead of the gametesting encouragesinnovation@JustinGraphitas
  • 35. 312play to wintip10@JustinGraphitas
  • 36. thank youwww.graphitas.co.uk/blogJustin Taylor@JustinGraphitas@JustinGraphitas