Return on Awesome: Building a Bacon Army

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What would happen if organizations encouraged their individual employees to be … individuals? What would happen if these individuals were applauded for promoting their individuality? You would have a brand whose #1 differentiator would be its people!

Based on my 2nd book set for release in early 2014, this presentation helps organizations embrace a culture of promoting the individual personal brands within the organization that - when properly promoted - elevate the organization’s brand to new heights.

Published in: Business, Technology
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Return on Awesome: Building a Bacon Army

  1. 1. Return on Awesome Presented by Justin Foster @fosterthinking #baconarmy
  2. 2. Differentiation
  3. 3. Differentiation Methods • • • • • Product innovation Business model Delivery model Advertising Or …
  4. 4. Your People
  5. 5. Brands are Humans; • Intimacy • Validation • Appreciation
  6. 6. “If you aren’t doing something different, you aren’t doing anything at all” – Sam Phillips
  7. 7. 7 Must-Haves • Standards • Talent • Image • Technology • Influence • Communication • Youthfulness
  8. 8. STANDARDS
  9. 9. 5 Cultural Standards
  10. 10. TALENT
  11. 11. Mad Skills, Yo. • Cultural alignment • Behavior assessments • Job benchmarking
  12. 12. IMAGE
  13. 13. First 10 Seconds • Style • Presence • Authenticity
  14. 14. TECHNOLOGY
  15. 15. 3 Trends to Embrace • Social Business • Smart Devices • Learning
  16. 16. INFLUENCE
  17. 17. Spread the Love • Volunteering • Mentoring • Publishing expertise
  18. 18. COMMUNICATION
  19. 19. Language of Awesome • Speaking • Writing • Story-telling
  20. 20. YOUTHFULNESS
  21. 21. Think Like a Kid • Enthusiasm • Curiosity • Individualism
  22. 22. The ROI • Attract/retain talent • Higher margins • Brand recognition • Relevance (Value) • Legacy
  23. 23. Find Me Email: justin@klowd.com Book: oatmealvbacon.com Company: klowd.com Speaking: fosterthinking.com Twitter: @fosterthinking LinkedIn: /fosterjustin

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