Return on Awesomeness
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Return on Awesomeness

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"Return on Awesomeness" reveals how organizations can make their internal ...

"Return on Awesomeness" reveals how organizations can make their internal
culture their #1 differentiator in building or maintaining a relevant
brand. "Return on Awesome" breaks down the seven elements that are
intrinsic to all awesome cultures - and how those elements impact your
brand. Using examples ranging from Dutch Brothers Coffee to "Animal
House", I explain how your internal culture is manifested in your products,
customer experience and over-all reputation - and ultimately in your
profitability and legacy as a brand.

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Return on Awesomeness Return on Awesomeness Presentation Transcript

  • Return on AwesomeHow Culture Impacts Brands, Profits & Legacies Presented by Justin Foster @fosterthinking #awesomeness
  • Innovation
  • Value
  • Differentiation
  • Intrepreneurism
  • Relevance
  • Awesomeness
  • STANDARDS
  • Standards & Measures 1.  Cultural 2.  Financial 3.  Perception
  • TALENT
  • Mad Skills, Yo. •  Behaviorassessments •  Cultural alignment •  Job benchmarking
  • IMAGE
  • First 10 Seconds•  Design details•  Vibe•  Humans
  • TECHNOLOGY
  • Credit: ReadWriteWeb.com  
  • Credit: m-hance.com  
  • Credit: Google  
  • INFLUENCE
  • Spread the Love•  Volunteer program•  Board involvement•  Publish expertise
  • COMMUNICATION
  • Hear Me Whisper•  Toastmasters•  Tell stories•  Listening Systems
  • YOUTHFULNESS
  • Think Like a Kid•  Enthusiasm•  Curiosity•  Individualism
  • Final Thoughts•  Enthusiasm•  Curiosity•  Individualism
  • Find MeEmail: justin@klowd.comBook: oatmealvbacon.comCompany: klowd.com Speaking: fosterthinking.comTwitter: @fosterthinkingLinkedIn: /fosterjustin