BRAND New World

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"BRAND New World" is a fresh perspective on three mega-trends that are permanently changing brands, business and elections - and three methods to harness these trends to create a compelling, relevant personal or organizational brand.
- The growing impact of "Millennial Moms" on every brand
- Social and mobile as a force-multiplier for brands of all sizes
- Creating differentiation that can't be stolen or copied
- The changing faces of demographics and the rise of "The Innovators"

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BRAND New World

  1. 1. BRAND New World Created by Justin Foster @fosterthinking
  2. 2. Millennials
  3. 3. Social/Mobile
  4. 4. 3 Things to Know About Social/Mobile
  5. 5. Emphasizes individual experiences.
  6. 6. Force-multiplier for brands.
  7. 7. A difficult world for jerks.
  8. 8. The New Demo Model
  9. 9. The Old Model •  Age •  Income •     Media consumption
  10. 10. New Model
  11. 11. The Low-End of the Market
  12. 12. The Traditionalists
  13. 13. The Innovators
  14. 14. The Millennials
  15. 15. 3 Things to Know About Millennials
  16. 16. Attracted to meaning.
  17. 17. Network more powerful than net worth.
  18. 18. Highly individualistic but still social.
  19. 19. Attract the Innovators
  20. 20. Be truly different.
  21. 21. Provide something truly different.
  22. 22. Look different.
  23. 23. Messaging
  24. 24. We believe …
  25. 25. Message brought to life by experience.
  26. 26. Repeated by everyone.
  27. 27. Promotion
  28. 28. Connect emotionally.
  29. 29. Build story-telling platforms.
  30. 30. Managing relationships is the new “Brand Management”
  31. 31. Readiness Checklists   Cultural health measured   Law of Attraction triggered   Stories inspired   People offended   Leading your industry
  32. 32. Want to bring “BRAND New World” to your next company or industry event? Contact Sharon Brooks: sharon@price-associates.com
  33. 33. Find Me Phone: 208.841.3497 Email: justin@fosterthinking.com Web: fosterthinking.com Twitter: @fosterthinking

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