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Are you Bacon?A Branding Workshop by Justin Foster
What is it?Do you and your leadership team know what ittakes to create a relevant, meaningful brand?“Are you Bacon?” is a fresh, fun, and innovativeworkshop that will get your organizationthinking and acting less like “oatmeal” and morelike “bacon”!
Who should attend?The “Are you Bacon? workshop dissects howgreat brands are created, established brandsstay relevant, and aging brands can transformthemselves to attract new audiences. Thoughtprovoking, humorous and immediately useful,this workshop is intended for CEO/Presidents,their leadership teams and key decision-makers.It is not recommended for the thin-skinned,excuse-makers, or conformists.
What will we learn?You will learn that “Bacon” brands are relevant. Andthat relevant brands:• Generate authentic word-of-mouth and market momentum.• Constantly attract their next generation of customers and employees (Gen Y).• Own the conversations in the marketplace.• Spend marketing dollars and business development energy more wisely.• Defeat their competition.• Have a sustained, meaningful presence in the marketplace.
Agenda• How to create a “Bacon” culture• Values, products, and customer experience as differentiators• Learn the 10 traits of a Bacon Brand• Case studies on the top Bacon Brands• Establishing brand benchmarks and standards• Creating and keeping a fan base• Attracting new audiences• Selecting the right marketing tactics• Recruiting and retaining “Bacon” employees• Live Lab: complete Bacon Assessment of a selected brand
Formats Want to bring the bacon to your audience? “Are you Bacon?” can 90 MINUTE KEYNOTE $1500 be hosted/sponsored by your organization for promotion to 1/2 DAY WORKSHOP your clients, prospects, and $2500 inﬂuencers. FULL DAY RETREAT $4500 Speaker fee includes: • 50 signed copies of “Oatmeal v Bacon”. Additional copies may be purchased for the bulk rate of $10/ea. • Complimentary 1-hour follow-up webinar available to all attendees. • Permission to video the event. Travel costs are not included.
BioI am a Brand Strategist andcontracted Chief Marketing Officerbased in Boise, ID. Over the past 20years, I have co-owned twomarketing/branding firms, plus workedin sales and marketing for both smallbusinesses and large corporations. Ihave conducted over 300 workshopsand seminars - including as far awayas Kuala Lumpur, Malaysia. In additionto my expertise in strategic branding, Iconsult, speak, and write on theimpact of generational and culturalshifts - especially related to theinfluence of Gen Y, social media, andtechnology. My first book, “Oatmeal vBacon: How to Differentiate in aGeneric World” was published May2011. Outside of work, I am a husband,father, football geek, Texas musicaficionado, a shrinking former fat guy,and an avid student of everything. DISC AND EQ PROFILES AVAILABLE UPON REQUEST
ExpertiseStrategic BrandingDifferentiationMessagingBrand ManagementWeb & Social Media PlanningCustomer EvangelismBusiness DevelopmentMarketing Team DevelopmentPersonal BrandingKeynotes & SpeakingTraining & WorkshopsWriting & Content Creation
GlossJustin is one of the best sales and marketing guys Ive ever met. There are great sales guys that dont know squat aboutmarketing and there are even more marketing guys that couldnt sell a life preserver to a drowning man if it were free. If youare the CEO or CMO of your company and you are stressed about sales, read his book "Oatmeal v Bacon". Then read it asecond time. Then give a copy of it to your entire Marketing and Sales teams. Then call Justin and tell him I sent you. Hell hookyou up. Trust me. Tac Anderson (@tacanderson)VP of Digital Consulting - WE Studio D Justin can look into your soul, find your real story, and communicate it in a way that inspires your audience. His ability to drilldown to the core of the problem and create a simple, truthful solution is astounding! In many cases people arent prepared forthe accuracy of his transparent advice but walk away with a renewed sense of purpose. John Hardesty - VP & Publisher ofBodybuilding.comJustin has functioned as Fisher’s outsourced CMO for almost five years. As we went through a significant rebuilding of Fisher’s,Justin played an integral role in changing our image from a stale, aging brand to one of the most innovative and dominantbrands in our market. Ultimately Fisher’s tripled in size over that five year period. Justins desire to win and his high standards fora brand matched our vision and passion. His focus on internal culture and customer experience are a refreshing departurefrom the one-size-fits-all approach often taken by marketing consultants. Justins creativity and out of the box thinking isunconventional and highly effective. Chris Taylor - CEO - Fishers Document Systems