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Create Raving Fans through Mobile & Social Loyalty programs
 

Create Raving Fans through Mobile & Social Loyalty programs

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    Create Raving Fans through Mobile & Social Loyalty programs Create Raving Fans through Mobile & Social Loyalty programs Presentation Transcript

    • Creating raving fans through mobile marketing Justin Dennis, Strategist at 5ivecanons Adam Schaffer, Creative Director at 5ivecanons Todd Coleman, Owner/Operator at Chick-fil-A
    •  
    • Chick-fil-A Brand Principals
    • Chick-fil-A Brand Principals :: Food
    • Chick-fil-A Brand Principals :: People
    • Chick-fil-A Brand Principals :: Cows
    • Chick-fil-A Brand Principals :: Influence
    • The growth of mobile
    • Average cost of a computer in 2009 was $709 globally Source: Murdoch
    • Cost of an iPhone 3GS $49 Source: AT&T
    • Source: Kozuch Mobile phone subscribers per 100 inhabitants 1997-2007
    • Economies of scale Source: Redline
    • Moore’s law Source: Edward/Osborne Executive
    • Turning consumers into the advertising message.
    • Personas
      • Tech savvy moms
      • Smartphone users
      • Teens
      • People that like chicken
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    • Results
    •  
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    • Metrics
      • Over a million impressions on our ad campaign
      • 280% growth in consumer engagement
      • 25% increase in facebook “likes”
      • 10% lift in sales compared to any other Friday
    • Total Cost: $814
    • The End
    • 5ivecanons.com 904.372.4603 Facebook.com/5ivecanons