Create Raving Fans through Mobile & Social Loyalty programs

Creating raving fans through mobile marketing Justin Dennis, Strategist at 5ivecanons Adam Schaffer, Creative Director at 5ivecanons Todd Coleman, Owner/Operator at Chick-fil-A

Chick-fil-A Brand Principals

Chick-fil-A Brand Principals :: Food

Chick-fil-A Brand Principals :: People

Chick-fil-A Brand Principals :: Cows

Chick-fil-A Brand Principals :: Influence

The growth of mobile

Average cost of a computer in 2009 was $709 globally Source: Murdoch

Cost of an iPhone 3GS $49 Source: AT&T

Source: Kozuch Mobile phone subscribers per 100 inhabitants 1997-2007

Economies of scale Source: Redline

Moore’s law Source: Edward/Osborne Executive

Turning consumers into the advertising message.

Personas
Tech savvy moms
Smartphone users
Teens
People that like chicken

Results

Metrics
Over a million impressions on our ad campaign
280% growth in consumer engagement
25% increase in facebook “likes”
10% lift in sales compared to any other Friday

Total Cost: $814

The End

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Create Raving Fans through Mobile & Social Loyalty programs

by Justin Fivecanons

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