Your SlideShare is downloading. ×
5ivecanons: Social Media Agency
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

5ivecanons: Social Media Agency

862
views

Published on

5ivecanons is a social media agency with over 35 services and only one product. We fuse brands with culture. We are based in Jacksonville, FL. http://5ivecanons.com

5ivecanons is a social media agency with over 35 services and only one product. We fuse brands with culture. We are based in Jacksonville, FL. http://5ivecanons.com


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
862
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. We’re an ad firm with over35 services and only oneproduct. We fuse brandswith culture.
  • 2. Overview01. Listening02. Strategy03. Creation04. Distribution05. Monitoring
  • 3. listening - real-time media kit
  • 4. listening :: real-time media kitResearch -Brand -Industry -SWOT -Competitive -Search & Social
  • 5. listening :: real-time media kitSocial Dashboard
  • 6. listening :: real-time media kitDigital Persona -Who are they -Where do they hang out -What are they saying -Trends
  • 7. strategy
  • 8. strategy :: maturity graph
  • 9. strategy ::Corporate Communications -Corporate Guidelines, Policies & Goals -Corporate Team -Editorial Plan: Calendar, Voice, & Content -25 Questions: Legal & Marketing -Communications HUB
  • 10. strategy ::Corporate Communications -Campaign Baselines
  • 11. creation
  • 12. creation :: social integration
  • 13. creation :: social integration
  • 14. creation :: social integration
  • 15. creation :: social integration
  • 16. creation :: social integration
  • 17. creation :: social commerceIntro - LogoMantraOverview1. Listening2. Strategy3. Creation4. Distribution5. Monitoring1. Listening - Real-Time Media Kit1.1 Research-Brand-Industry-SWOT-Competitive-Search & Social1.2 Social Dashboard-Radian 6 Image1.3 Digital Persona-Who are they-Where do they hang out-What are they saying-Trends2. Strategy2.1 Community Maturity Image (from Community 1st)
  • 18. creation :: micro-community
  • 19. creation :: geo-social
  • 20. creation :: geo-social mobile
  • 21. creation :: production
  • 22. distribution
  • 23. distribution :: types of digital media
  • 24. distribution ::Distribution as Content -Posts (advertorial / sponsored / organic) -Video -Influencer Outreach
  • 25. distribution ::Digital -Rich Media Display •Pre-roll & Road-block •Engagement Ads -Digital PR -Social Channels •Facebook •Twitter -SEM: Google, Bing, Yahoo! -Email -Influencer Outreach
  • 26. monitoring
  • 27. monitoring ::Community Management -Community Director -Media Monitoring -Weekly Reporting & Monthly Planning
  • 28. monitoring ::ROI -Web metrics -Social Earned Value -Share of Voice -Engagement -Sales
  • 29. thank you