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*SAMPLE* SWOT Summary - Student Affairs

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  • 1. Strategic Planning Brainstorm Guide (Strategic Timeframe: 3 years) Community Records Foundation builds the local community; inspiring and creating relationships by bringing together diverse populations through collaborative participation in arts and arts education. Currently Successful (4 --------------------- 1) Currently Lacking Collaborative participation 3.8 Inspiring and creating relationships 3.7 Builds local community 3.5 Arts and arts education 3.4 Bringing together diverse populations 3.3 STRENGTHS and WEAKNESSES Internal factors Every organization has certain strengths and weaknesses that will influence its long term performance and competitive position. Strengths and weaknesses are internal capabilities and resources that are likely to lead respectively to higher or lower levels of performance. Community Records Foundation's greatest strengths are the core competencies upon which it should build its activities and programming. MAJOR STRENGTHS: 1. Strategic planning process 2. Relationship with clients/customers 3. Organization culture and values 4. Relationship with voluneers/staff 4. Relationship with community 5. Board leadership 6. Quality of programming/service 7. Responsiveness to change 8. Programming/service depth 8. Customer/client satisfaction and loyalty 9. Art education 10. Pricing of services 10. Meets expected capabilities and skills 11. Ability to attract and retain the best people 11. Programming/service variety MINOR STRENGTHS: 12. Only local provider of services 12. Community research and understanding 12. Management leadership 12. Customer/client service
  • 2. Strategic Planning Brainstorm Guide (Strategic Timeframe: 3 years) 12. New product/service development 12. Research & development capabilities/resources 12. Social capital of CRF (who we know) 12. Structure and stability 12. Available workshops and classes 13. Website 14. Use of technology to improve effectiveness 14. Ability to educate and update community on CRF 14. Access to volunteer opportunities with CRF 15. Management of donors/donations 16. Name/Brand Recognition 16. Management communication 17. Advertising and promotion 18. Fund-raising/fees collected 19. Sales/marketing productivity 20. Variety of services/programming 21. Money/asset management 22. Operating at full-capacity Strengths most mentioned in comments, in no particular order: Organization culture and values Commitment to individuals as artists and to the community Community research & understanding Utilizing the community- we are the only org like it in the area. Creativity Access to quality artists and volunteers (musicians, teachers, technicians, organizers) The program's dynamic attractiveness to community members and students Relationship with community Members' commitment to the arts A wealth of diverse ideas and goals from which to startup and further programming Social capitol WEAKNESSES: 1. Access to equipment and other capital 2. Location Weaknesses most mentioned in comments, in no particular order: Lack of staff and volunteers Lack of funding and financial capital Communication...of goals and objectives; by management; between all members of CRF community Lacking infrastructure, structure, stability, and a plan Lack of message/brand/name recognition Community awareness
  • 3. Strategic Planning Brainstorm Guide (Strategic Timeframe: 3 years) OPPORTUNITIES and THREATS External factors In setting long term direction, every organization is confronted with a number of opportunities and threats that will influence its future success. Opportunities and threats are external, environmental (our surroundings, not just nature) factors that are likely to lead respectively to higher or lower levels of performance. Our strategy will be to pursue its best opportunities while minimizing its greatest threats. MAJOR OPPORTUNITIES: 1. Degree that products/services are unique 2. Access to new venues/locations/markets for our products/services 3. Local music scene 4. Diversity (beyond just race) of community 5. Local music gatherings and events 6. Change in technology 6. Size of our market (those we help) 6. Community non-profit orgs 7. Innovation in the field 8. Quality of services and programs 8. Available social capital (who we know and could know) 9. Local art education scene 10. Community development plans 11. Growth of community need of CRF services 12. Community businesses 13. Changes in social values and norms 13. Values, beliefs and expectations of community MINOR OPPORTUNITIES: 14. Continuity/consistency of services and programs 14. Structure and stability of community 15. Changes in demographic of local population 16. Access to volunteers and needed resources 17. The biggest needs of the community 18. Changing customer/client/community needs and preferences 19. Availability of qualified and skilled employees/volunteers 20. Cost of services and programs 21. Changes in government regulations 22. Cyclicality/seasonality of demand for services 23. Funding in this line of work Opportunities most mentioned in comments, in no particular order:
  • 4. Strategic Planning Brainstorm Guide (Strategic Timeframe: 3 years) Dwindling school/afterschool experiences Youth recording, youth music scene, and afterschool programming Other arts than music Degree that products/services are unique (only ones doing it) Market size Depot townʼs businesses and people, making connections and relationships Collaboration with other non-profits Working with youth throughout their schooling Being involved with chamber of commerce or other community development gatherings THREATS: 1. 2. 3. 4. 5. 6. Changes in economic conditions Similar services entering our community Similar services pricing policies/practices Similar services product/service quality Similar services strategies Size of similar services Threats most mentioned in comments, in no particular order: Social capital is exhaustive State in the economy/changes in economic conditions Lack of message/people not knowing who we are and what we offer Lack of funds Spreading ourselves too thing too quickly and burning resources and people out Lack of community support, getting people involved, and keeping people around Lack of structured management and management leadership Lack of talent from board and sub-committees Lack of recruitment Similar services
  • 5. Strategic Planning Brainstorm Guide (Strategic Timeframe: 3 years) CHEAT SHEET: How do we think about strategic planning? Use greatest strengths to build activities and programming. Think about ways to strengthen minor strengths. Address strongly the identified weaknesses. Figure out how to pursue/capitalize on the major opportunities. What can be done to improve the situation surrounding the minor opportunities? How can we minimize our greatest threats? What are some of the assets available? The board and its committees, local schools, EMU (business school, Campus Life, VISION, music school, teacher ed., etc.) , our fundraisers, the classes currently being taught, existing partnerships, enthusiasm of youth, social capital (lots of connections among us), Bright Futures programs, everyone affiliated with CRF, Ypsilanti City Council's grandchildren and children who are in the local schools, UM Music School, Mott's Children's Hospital, 21st Century Community Learning Centers, PREVENTS the destruction of community, PREVENTS the incarceration of students, PREVENTS dropout from school... What are some of the changes that could be worked on? A highly visible space to call home, organizational structure, stable and capable board/ staff/volunteers, funding, community connections, marketing, internet presence and services, research and documentation.