JUSTIN
DIAL
A MARKETING ANALYSIS
ASHLEY
FARNSLEY
TONY
HINKEL
NICOLE
MALOTT
SUMMARY
POSSIBLE
OPTIONS
COMPANY
DECISION
SENIOR MANAGEMENT
VP OF ADVERTISING
VP OF SALES
VP OF OPERATIONS
VP OF FINANCE
HIRE AN EXTRA SALES
REPRESENTATIVE FOR AN
A...
VP OF ADVERTISING
INCREASE ADVERTISING BUDGET BY
350,000
SALES
COG
ADVERTISING
COMMISSION
OTHER
12,480,000
7,488,000
4,992...
VP OF OPERATIONS
SALES
COG
ADVERTISING
COMMISSION
OTHER
9,984,000
7,488,000
2,496,000
374,400
124,800
3,307,200
- 1,310,40...
VP OF SALES
SALES
COG
ADVERTISING
COMMISSION
OTHER
12,480,000
7,488,000
4,992,000
374,400
124,800
3,367,200
1,125,600
14,0...
WEIGHING IN
CAPABILITY
Are we meeting a goal that is appropriate
and in line with company’s capacity?
PROFIT
Does the opti...
NO ADDITIONAL ADVERTISING
SALES
COG
ADVERTISING
COMMISSION
OTHER
12,480,000
7,488,000
4,992,000
374,400
124,800
3,307,200
...
NO PRICE CUTS
$0.00
$2,000,000.00
$4,000,000.00
$6,000,000.00
$8,000,000.00
$10,000,000.00
$12,000,000.00
$14,000,000.00
$...
ADDING A REP
SALES REPS9
$1,050,000.00
$1,100,000.00
$1,150,000.00
$1,200,000.00
2005 2006
Percentage Lowered
$1,100,000.0...
JONES BLAIR DECISION
GROUP A
THANK YOU
JUSTIN
DIAL
ASHLEY
FARNSLEY
TONY
HINKEL
NICOLE
MALOTT
Upcoming SlideShare
Loading in …5
×

Jones Blair Decision Presentation

544 views
453 views

Published on

This presentation was the final segment to a group case study project in our marketing strategies course at Northern Kentucky University. The goal was to analyze the attributes multiple members of the management team at the Jones Blair Company had contributed, that focused on marketing efforts, in order to increase market share.

Published in: Business, Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
544
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Jones Blair Decision Presentation

  1. 1. JUSTIN DIAL A MARKETING ANALYSIS ASHLEY FARNSLEY TONY HINKEL NICOLE MALOTT
  2. 2. SUMMARY POSSIBLE OPTIONS COMPANY DECISION
  3. 3. SENIOR MANAGEMENT VP OF ADVERTISING VP OF SALES VP OF OPERATIONS VP OF FINANCE HIRE AN EXTRA SALES REPRESENTATIVE FOR AN ADDITIONAL COST OF 60,000 INCREASE ADVERTISING BUDGET BY 350,000 CUT PRICES BY 20% ON ALL PAINT PRODUCTS MAINTAIN CURRENT OPERATION BEHAVIOR
  4. 4. VP OF ADVERTISING INCREASE ADVERTISING BUDGET BY 350,000 SALES COG ADVERTISING COMMISSION OTHER 12,480,000 7,488,000 4,992,000 724,400 124,800 3,307,200 835,600 13,480,000 8,088,000 5,392,000 724,400 134,800 3,572,200 960,600 BASE ADJUSTED SALES
  5. 5. VP OF OPERATIONS SALES COG ADVERTISING COMMISSION OTHER 9,984,000 7,488,000 2,496,000 374,400 124,800 3,307,200 - 1,310,400 22,880,000 13,728,000 9,152,000 686,400 228,800 6,063,200 2,173,600 BASE ADJUSTED SALES CUT PRICES BY 20% ON ALL PAINT PRODUCTS
  6. 6. VP OF SALES SALES COG ADVERTISING COMMISSION OTHER 12,480,000 7,488,000 4,992,000 374,400 124,800 3,367,200 1,125,600 14,040,000 8,424,000 5,616,000 421,200 140,400 3,720,600 1,333,800 BASE ADJUSTED SALES HIRE AN EXTRA SALES REPRESENTATIVE FOR AN ADDITIONAL COST OF 60,000
  7. 7. WEIGHING IN CAPABILITY Are we meeting a goal that is appropriate and in line with company’s capacity? PROFIT Does the option provide enough initiative to invest time/money in to? QUESTION: WHICH MARKETING EFFORT DO WE NEED TO PURSUE IN ORDER TO GET CLOSER TO OUR COMPANY’S OVERALL GOAL?
  8. 8. NO ADDITIONAL ADVERTISING SALES COG ADVERTISING COMMISSION OTHER 12,480,000 7,488,000 4,992,000 374,400 124,800 3,307,200 1,185,600 CURRENT WITH ADVERTISING 13,480,000 8,088,000 5,392,000 724,400 134,800 3,572,200 960,600
  9. 9. NO PRICE CUTS $0.00 $2,000,000.00 $4,000,000.00 $6,000,000.00 $8,000,000.00 $10,000,000.00 $12,000,000.00 $14,000,000.00 $16,000,000.00 $18,000,000.00 $20,000,000.00 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Sales Growth $22,880,000 MARKET GROWTH AVERAGING 1 TO 2% EACH YEAR HIGHEST PAYOUT LOWEST PAYOUT -$1,310,400 $2,173,600
  10. 10. ADDING A REP SALES REPS9 $1,050,000.00 $1,100,000.00 $1,150,000.00 $1,200,000.00 2005 2006 Percentage Lowered $1,100,000.00 $1,200,000.00 $1,300,000.00 $1,400,000.00 2005 2006 Percentage Raised -5.06% 12.5%
  11. 11. JONES BLAIR DECISION GROUP A THANK YOU JUSTIN DIAL ASHLEY FARNSLEY TONY HINKEL NICOLE MALOTT

×