Jones Blair Decision Presentation
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Jones Blair Decision Presentation

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This presentation was the final segment to a group case study project in our marketing strategies course at Northern Kentucky University. The goal was to analyze the attributes multiple members of......

This presentation was the final segment to a group case study project in our marketing strategies course at Northern Kentucky University. The goal was to analyze the attributes multiple members of the management team at the Jones Blair Company had contributed, that focused on marketing efforts, in order to increase market share.

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  • 1. JUSTIN DIAL A MARKETING ANALYSIS ASHLEY FARNSLEY TONY HINKEL NICOLE MALOTT
  • 2. SUMMARY POSSIBLE OPTIONS COMPANY DECISION
  • 3. SENIOR MANAGEMENT VP OF ADVERTISING VP OF SALES VP OF OPERATIONS VP OF FINANCE HIRE AN EXTRA SALES REPRESENTATIVE FOR AN ADDITIONAL COST OF 60,000 INCREASE ADVERTISING BUDGET BY 350,000 CUT PRICES BY 20% ON ALL PAINT PRODUCTS MAINTAIN CURRENT OPERATION BEHAVIOR
  • 4. VP OF ADVERTISING INCREASE ADVERTISING BUDGET BY 350,000 SALES COG ADVERTISING COMMISSION OTHER 12,480,000 7,488,000 4,992,000 724,400 124,800 3,307,200 835,600 13,480,000 8,088,000 5,392,000 724,400 134,800 3,572,200 960,600 BASE ADJUSTED SALES
  • 5. VP OF OPERATIONS SALES COG ADVERTISING COMMISSION OTHER 9,984,000 7,488,000 2,496,000 374,400 124,800 3,307,200 - 1,310,400 22,880,000 13,728,000 9,152,000 686,400 228,800 6,063,200 2,173,600 BASE ADJUSTED SALES CUT PRICES BY 20% ON ALL PAINT PRODUCTS
  • 6. VP OF SALES SALES COG ADVERTISING COMMISSION OTHER 12,480,000 7,488,000 4,992,000 374,400 124,800 3,367,200 1,125,600 14,040,000 8,424,000 5,616,000 421,200 140,400 3,720,600 1,333,800 BASE ADJUSTED SALES HIRE AN EXTRA SALES REPRESENTATIVE FOR AN ADDITIONAL COST OF 60,000
  • 7. WEIGHING IN CAPABILITY Are we meeting a goal that is appropriate and in line with company’s capacity? PROFIT Does the option provide enough initiative to invest time/money in to? QUESTION: WHICH MARKETING EFFORT DO WE NEED TO PURSUE IN ORDER TO GET CLOSER TO OUR COMPANY’S OVERALL GOAL?
  • 8. NO ADDITIONAL ADVERTISING SALES COG ADVERTISING COMMISSION OTHER 12,480,000 7,488,000 4,992,000 374,400 124,800 3,307,200 1,185,600 CURRENT WITH ADVERTISING 13,480,000 8,088,000 5,392,000 724,400 134,800 3,572,200 960,600
  • 9. NO PRICE CUTS $0.00 $2,000,000.00 $4,000,000.00 $6,000,000.00 $8,000,000.00 $10,000,000.00 $12,000,000.00 $14,000,000.00 $16,000,000.00 $18,000,000.00 $20,000,000.00 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Sales Growth $22,880,000 MARKET GROWTH AVERAGING 1 TO 2% EACH YEAR HIGHEST PAYOUT LOWEST PAYOUT -$1,310,400 $2,173,600
  • 10. ADDING A REP SALES REPS9 $1,050,000.00 $1,100,000.00 $1,150,000.00 $1,200,000.00 2005 2006 Percentage Lowered $1,100,000.00 $1,200,000.00 $1,300,000.00 $1,400,000.00 2005 2006 Percentage Raised -5.06% 12.5%
  • 11. JONES BLAIR DECISION GROUP A THANK YOU JUSTIN DIAL ASHLEY FARNSLEY TONY HINKEL NICOLE MALOTT