Que commerce   SEO MENG Seminar (Local Search To Marketing)
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Que commerce SEO MENG Seminar (Local Search To Marketing)

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In this seminar, we discuss the world of SEO, how to ties directly in traditional marketing best practices, and how companies can level SEO to attract for search and referral traffic.

In this seminar, we discuss the world of SEO, how to ties directly in traditional marketing best practices, and how companies can level SEO to attract for search and referral traffic.

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  • What are some of the businesses you represent? <br /> Industries served? <br /> Average customer value? <br /> <br /> Networking, Sales, Marketing, Digital Marketing
  • Who knows about digital marketing? <br /> Who is currently utilizing paid search, SEO, social media, local search, email marketing?
  • Who knows about digital marketing? <br /> Who is currently utilizing paid search, SEO, social media, local search, email marketing?
  • Who knows about digital marketing? <br /> Who is currently utilizing paid search, SEO, social media, local search, email marketing?
  • Pause and take questions <br /> <br /> Paid Search – Sponsored Text Ads On Google, Yahoo, Bing, other search engines. <br /> Search Engine Optimization – Everywhere else <br /> On-Page SEO <br /> Blogging (Personal/Columnist) <br /> Social Media <br /> Content Strategy <br /> Relationship Building/Outreach <br /> Public Relations <br /> <br />

Que commerce SEO MENG Seminar (Local Search To Marketing) Presentation Transcript

  • 1. QUE COMMERCE Presented by: Justin Q. Croxton Increase Brand Awareness Increase Sales & Revenue Measure ROI Lower Customer Acquisition Costs
  • 2.  Morehouse College  6 Years – Jones Lang LaSalle  MBA - NYU Stern School of Business  Que Commerce - May 2012  Sailing, Golfing, Traveling Justin Q. Croxton OK….Real Quick
  • 3. MENGER’s & Guests
  • 4. Marketing Funnel & SEO Awareness Interest Discovery Consideration Sale Brand Response Direct Response Usher Customers Down The Purchase Funnel
  • 5. Evolutionof SEO
  • 6. StateOf SEO– Lovely Penalties
  • 7. Favoring Big Brands?
  • 8. Why SearchMatters? 83% of Consumers Search For A Local Business Online 83% 14.6% 92% 70% SEO leads to 14.6% conversion rate compared to direct mail which is 1.7% 92% of Consumers Use Search EnginesAs Much As Email Over 70% of Consumers Use Social Media Inbound Leads Cost 61% Less Than Outbound Leads Key – Only 6% of CEO’s allocate their marketing budget to SEO Efforts61% 6%
  • 9. SEOProcess
  • 10. SEORanking Factors - How? http://backlinko.com/google-ranking-factors
  • 11. SEORanking Factors
  • 12. The Big Three Factors On-Page Links Content
  • 13. SEORanking Factors
  • 14. LinkBuilding
  • 15. On-Page Ranking Factors • Title Tags – That Are Unique/Relevant • H1 – H4 Tags • Keyword Usage – No Stuffing • Meta Descriptions • Website User Experience • Bounce Rates/Page Speed • Pages Built Out (Services, Features, Case Studies, Testimonial) Google Keyword Planner - http://bit.ly/1cz2I9b
  • 16. Titles & Meta Descriptions Title Tags Meta Description
  • 17. Clean Up Your Websites
  • 18. ContentMarketing
  • 19. ContentPillars
  • 20. Long Form vs. Short Form
  • 21. BuzzSumo– One Of My Tool(s) Of Choice www.buzzsumo.com
  • 22. ContentCalendar
  • 23. Enterprise SEOLinkBuilding
  • 24. Enterprise SEOLinkBuilding “...backlinks…are a really, really big win in terms of quality for search results ... backlink relevance still really, really helps in making sure we return the best, most relevant, most topical set of search results.” “...backlinks still have many, many years left in them ... over time backlinks will become a little less important ... we will continue to use links in order to assess the basic reputation of pages and websites.”
  • 25. Enterprise SEOLinkBuilding Fresh Brand Mentions Press Releases Product Demos
  • 26. Marketing In A Digital Marketing World
  • 27. What Types Of Links?
  • 28. Case Study– Presentation Software (B2B) On-Page Content Marketing/Link Building
  • 29. KeywordTargets • Competitor Alternatives (i.e. Prezi Alternatives, SlideRocket Alternatives) • Powerpoint Alternatives • Presentation Programs • Presentation Ideas • Marketing Presentation Software • Sales Presentation Software
  • 30. Competitive Content
  • 31. Competitive Content
  • 32. Questions • Email: Justin.Croxton@que-commerce.com • Website: www.que-commerce.com • Social Profiles oTwitter: @jqcroxton ohttp://facebook.com/quecommerce ohttp://linkedin.com/quecommerce