QUE COMMERCE
Presented by: Justin Q. Croxton
Increase Brand Awareness
Increase Sales & Revenue
Measure ROI
Lower Customer ...
 Morehouse College
 6 Years – Jones Lang LaSalle
 MBA - NYU Stern School of Business
 Que Commerce - May 2012
 Sailin...
MENGER’s & Guests
Marketing Funnel & SEO
Awareness
Interest
Discovery
Consideration
Sale
Brand Response
Direct Response
Usher Customers Down...
Evolutionof SEO
StateOf SEO– Lovely Penalties
Favoring Big Brands?
Why SearchMatters?
83% of Consumers Search
For A Local Business Online
83% 14.6% 92% 70%
SEO leads to 14.6%
conversion rat...
SEOProcess
SEORanking Factors - How?
http://backlinko.com/google-ranking-factors
SEORanking Factors
The Big Three Factors
On-Page Links Content
SEORanking Factors
LinkBuilding
On-Page Ranking Factors
• Title Tags – That Are Unique/Relevant
• H1 – H4 Tags
• Keyword Usage – No Stuffing
• Meta Descri...
Titles & Meta Descriptions
Title Tags
Meta Description
Clean Up Your Websites
ContentMarketing
ContentPillars
Long Form vs. Short Form
BuzzSumo– One Of My Tool(s) Of Choice
www.buzzsumo.com
ContentCalendar
Enterprise SEOLinkBuilding
Enterprise SEOLinkBuilding
“...backlinks…are a really, really big win in terms of quality for search
results ... backlink ...
Enterprise SEOLinkBuilding
Fresh Brand Mentions
Press Releases
Product Demos
Marketing In A Digital Marketing World
What Types Of Links?
Case Study– Presentation Software (B2B)
On-Page
Content
Marketing/Link
Building
KeywordTargets
• Competitor Alternatives (i.e. Prezi
Alternatives, SlideRocket Alternatives)
• Powerpoint Alternatives
• P...
Competitive Content
Competitive Content
Questions
• Email: Justin.Croxton@que-commerce.com
• Website: www.que-commerce.com
• Social Profiles
oTwitter: @jqcroxton
...
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Que commerce SEO MENG Seminar (Local Search To Marketing)

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In this seminar, we discuss the world of SEO, how to ties directly in traditional marketing best practices, and how companies can level SEO to attract for search and referral traffic.

Published in: Marketing, Technology, Business
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  • What are some of the businesses you represent?
    Industries served?
    Average customer value?

    Networking, Sales, Marketing, Digital Marketing
  • Who knows about digital marketing?
    Who is currently utilizing paid search, SEO, social media, local search, email marketing?
  • Who knows about digital marketing?
    Who is currently utilizing paid search, SEO, social media, local search, email marketing?
  • Who knows about digital marketing?
    Who is currently utilizing paid search, SEO, social media, local search, email marketing?
  • Pause and take questions

    Paid Search – Sponsored Text Ads On Google, Yahoo, Bing, other search engines.
    Search Engine Optimization – Everywhere else
    On-Page SEO
    Blogging (Personal/Columnist)
    Social Media
    Content Strategy
    Relationship Building/Outreach
    Public Relations

  • Que commerce SEO MENG Seminar (Local Search To Marketing)

    1. 1. QUE COMMERCE Presented by: Justin Q. Croxton Increase Brand Awareness Increase Sales & Revenue Measure ROI Lower Customer Acquisition Costs
    2. 2.  Morehouse College  6 Years – Jones Lang LaSalle  MBA - NYU Stern School of Business  Que Commerce - May 2012  Sailing, Golfing, Traveling Justin Q. Croxton OK….Real Quick
    3. 3. MENGER’s & Guests
    4. 4. Marketing Funnel & SEO Awareness Interest Discovery Consideration Sale Brand Response Direct Response Usher Customers Down The Purchase Funnel
    5. 5. Evolutionof SEO
    6. 6. StateOf SEO– Lovely Penalties
    7. 7. Favoring Big Brands?
    8. 8. Why SearchMatters? 83% of Consumers Search For A Local Business Online 83% 14.6% 92% 70% SEO leads to 14.6% conversion rate compared to direct mail which is 1.7% 92% of Consumers Use Search EnginesAs Much As Email Over 70% of Consumers Use Social Media Inbound Leads Cost 61% Less Than Outbound Leads Key – Only 6% of CEO’s allocate their marketing budget to SEO Efforts61% 6%
    9. 9. SEOProcess
    10. 10. SEORanking Factors - How? http://backlinko.com/google-ranking-factors
    11. 11. SEORanking Factors
    12. 12. The Big Three Factors On-Page Links Content
    13. 13. SEORanking Factors
    14. 14. LinkBuilding
    15. 15. On-Page Ranking Factors • Title Tags – That Are Unique/Relevant • H1 – H4 Tags • Keyword Usage – No Stuffing • Meta Descriptions • Website User Experience • Bounce Rates/Page Speed • Pages Built Out (Services, Features, Case Studies, Testimonial) Google Keyword Planner - http://bit.ly/1cz2I9b
    16. 16. Titles & Meta Descriptions Title Tags Meta Description
    17. 17. Clean Up Your Websites
    18. 18. ContentMarketing
    19. 19. ContentPillars
    20. 20. Long Form vs. Short Form
    21. 21. BuzzSumo– One Of My Tool(s) Of Choice www.buzzsumo.com
    22. 22. ContentCalendar
    23. 23. Enterprise SEOLinkBuilding
    24. 24. Enterprise SEOLinkBuilding “...backlinks…are a really, really big win in terms of quality for search results ... backlink relevance still really, really helps in making sure we return the best, most relevant, most topical set of search results.” “...backlinks still have many, many years left in them ... over time backlinks will become a little less important ... we will continue to use links in order to assess the basic reputation of pages and websites.”
    25. 25. Enterprise SEOLinkBuilding Fresh Brand Mentions Press Releases Product Demos
    26. 26. Marketing In A Digital Marketing World
    27. 27. What Types Of Links?
    28. 28. Case Study– Presentation Software (B2B) On-Page Content Marketing/Link Building
    29. 29. KeywordTargets • Competitor Alternatives (i.e. Prezi Alternatives, SlideRocket Alternatives) • Powerpoint Alternatives • Presentation Programs • Presentation Ideas • Marketing Presentation Software • Sales Presentation Software
    30. 30. Competitive Content
    31. 31. Competitive Content
    32. 32. Questions • Email: Justin.Croxton@que-commerce.com • Website: www.que-commerce.com • Social Profiles oTwitter: @jqcroxton ohttp://facebook.com/quecommerce ohttp://linkedin.com/quecommerce
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