Sustainability for the Mobile Services Industry
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Sustainability for the Mobile Services Industry

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  • 1. Leading Change for a Sustainable Mobile Services Industry R. Anthony, J. Bean, J. Coyle, G. Hayward & K. James Presidio Graduate School, Implementation Industry Presentation, March 18, 2011
  • 2.
    • What are the major sustainability opportunities and challenges?
    • What is the industries current global state?
    • What steps toward sustainable development can be identified?
  • 3.
    • The Natural Step Principles
    • … concentrations of substances extracted from the Earth’s crust,
    • … concentrations of substances produced by society,
    • … degradation by physical means,
    • … people are not subject to conditions that undermine their capacity to meet their needs.
  • 4.  
  • 5. Emerging markets Developed countries
  • 6. Environment Society Economy
  • 7. Impact: - Design for obsolescence Solid waste (e-waste) and toxicity + Efficiency Transportation reduction
    • Future State:
    • Regulations are tightening
    • Design for reuse and recycling
    • Service and flow model
    • Metric:
    • Reduce % of phones to landfill (target)
      • 10% of phones recycled  zero waste
    • Waste intensity measure (indexed to new subscriptions)
  • 8. Impact: - Scarcity of resources Commoditization + More efficient markets Brings access to capital
  • 9. Impact: - Stimulus overload Supply chain labor abuses + Flattened world Availability of Information Empowered citizens Increased transparency
    • Future State:
    • Supply chain transparency & stakeholder engagement
    • Designed to reduce distractions
    • Increased access to health and education
    • Increased mobility & connectivity
    • Increased transparency in civil society
    • Metric:
    • Socioeconomic indicators: Literacy rates, declining birth rates, rising life expectancy
    • Social app volume & usage
  • 10. Our vision is to create a sustainable, closed-loop mobile industry that allows for an interconnected, liberated, global community consisting of healthy, educated people who have open access to affordable mobile services.
  • 11.  
  • 12. 2010 STATS 2015 GOALS 2020 GOALS 2025 GOALS PROGRESS STATS & GOALS TOTAL CURRENT PROGRESS Society Economy Environment Total