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Sustainability for the Mobile Services Industry
 

Sustainability for the Mobile Services Industry

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    Sustainability for the Mobile Services Industry Sustainability for the Mobile Services Industry Presentation Transcript

    • Leading Change for a Sustainable Mobile Services Industry R. Anthony, J. Bean, J. Coyle, G. Hayward & K. James Presidio Graduate School, Implementation Industry Presentation, March 18, 2011
      • What are the major sustainability opportunities and challenges?
      • What is the industries current global state?
      • What steps toward sustainable development can be identified?
      • The Natural Step Principles
      • … concentrations of substances extracted from the Earth’s crust,
      • … concentrations of substances produced by society,
      • … degradation by physical means,
      • … people are not subject to conditions that undermine their capacity to meet their needs.
    •  
    • Emerging markets Developed countries
    • Environment Society Economy
    • Impact: - Design for obsolescence Solid waste (e-waste) and toxicity + Efficiency Transportation reduction
      • Future State:
      • Regulations are tightening
      • Design for reuse and recycling
      • Service and flow model
      • Metric:
      • Reduce % of phones to landfill (target)
        • 10% of phones recycled  zero waste
      • Waste intensity measure (indexed to new subscriptions)
    • Impact: - Scarcity of resources Commoditization + More efficient markets Brings access to capital
    • Impact: - Stimulus overload Supply chain labor abuses + Flattened world Availability of Information Empowered citizens Increased transparency
      • Future State:
      • Supply chain transparency & stakeholder engagement
      • Designed to reduce distractions
      • Increased access to health and education
      • Increased mobility & connectivity
      • Increased transparency in civil society
      • Metric:
      • Socioeconomic indicators: Literacy rates, declining birth rates, rising life expectancy
      • Social app volume & usage
    • Our vision is to create a sustainable, closed-loop mobile industry that allows for an interconnected, liberated, global community consisting of healthy, educated people who have open access to affordable mobile services.
    •  
    • 2010 STATS 2015 GOALS 2020 GOALS 2025 GOALS PROGRESS STATS & GOALS TOTAL CURRENT PROGRESS Society Economy Environment Total