Clean Green Coffee Cup
Consortium
Jenn Coyle, Jake Blackshear, Justin Bean
3 Billion Cups / Year
142,045.5
M
iles
5X
$0.06 * 3 Billion = $180 Million
2% of Operating Expenses
?
Convenience

Return at any location

No washing

Get your deposit back any time

Your cup is still OK!

Cup collectio...
Loyalty
Marketing
“Starbucks is committed to a role of
environmental leadership in all
facets of our business”
-Environmental
Mission Statem...
Coffee
Consumption
Trash
$
Paper
Cups
Coffee
Consumption
Trash
$
Paper
Cups
Coffee
Sales
Trash
$
Paper
Cups
Coffee
Sales
$
$
Reusable
Cups
$
Cups
Finance Assumptions
• Paper Cup Cost $0.06 ($0.12 Wholesale)
• Green Cup Cost $1($4.50 Retail)
• 3 Billion Cups/Year
• 250...
Break Even Usage
=
If Green Cup costs $1, it pays for itself in 17 uses
Expected Lifetime Usage
=
If Green Cup used 50 times, savings v. paper = $1.98 * 800M Green Cups = $1.584B
Paper Cup Cost
Savings $180 Million
Reusable Cup
Deposits $1.6 Billion
Reusable Cup
Expense ($800 Million)
Gross Profit $9...
Efficiency
Money
Green
Image
Now Future
Benefits to the Starbucks Brand
A Green Coffee Cup System for Starbucks
A Green Coffee Cup System for Starbucks
A Green Coffee Cup System for Starbucks
A Green Coffee Cup System for Starbucks
A Green Coffee Cup System for Starbucks
A Green Coffee Cup System for Starbucks
A Green Coffee Cup System for Starbucks
A Green Coffee Cup System for Starbucks
A Green Coffee Cup System for Starbucks
A Green Coffee Cup System for Starbucks
A Green Coffee Cup System for Starbucks
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A Green Coffee Cup System for Starbucks

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How to save Starbucks nearly $1 billion and keep 3 billion coffee cups out of the trash.

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  • End of life/crade-cradle. Back to factory remanufactured
  • Gross Profit will cover R&D and startup expenses
  • A Green Coffee Cup System for Starbucks

    1. 1. Clean Green Coffee Cup Consortium Jenn Coyle, Jake Blackshear, Justin Bean
    2. 2. 3 Billion Cups / Year
    3. 3. 142,045.5 M iles 5X
    4. 4. $0.06 * 3 Billion = $180 Million 2% of Operating Expenses
    5. 5. ?
    6. 6. Convenience  Return at any location  No washing  Get your deposit back any time  Your cup is still OK!  Cup collection services
    7. 7. Loyalty
    8. 8. Marketing
    9. 9. “Starbucks is committed to a role of environmental leadership in all facets of our business” -Environmental Mission Statement
    10. 10. Coffee Consumption Trash $ Paper Cups
    11. 11. Coffee Consumption Trash $ Paper Cups
    12. 12. Coffee Sales Trash $ Paper Cups Coffee Sales $ $ Reusable Cups $ Cups
    13. 13. Finance Assumptions • Paper Cup Cost $0.06 ($0.12 Wholesale) • Green Cup Cost $1($4.50 Retail) • 3 Billion Cups/Year • 250 Million Cups for First Month • 20% Replacement Rate
    14. 14. Break Even Usage = If Green Cup costs $1, it pays for itself in 17 uses
    15. 15. Expected Lifetime Usage = If Green Cup used 50 times, savings v. paper = $1.98 * 800M Green Cups = $1.584B
    16. 16. Paper Cup Cost Savings $180 Million Reusable Cup Deposits $1.6 Billion Reusable Cup Expense ($800 Million) Gross Profit $980 Million Annual Profit/Loss Analysis
    17. 17. Efficiency Money Green Image Now Future Benefits to the Starbucks Brand
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