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Link Building for Bloggers (Wordpress)
 

Link Building for Bloggers (Wordpress)

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Link Building for Bloggers (Wordpress). Presented November 2012 at Seattle Wordpress Meetup

Link Building for Bloggers (Wordpress). Presented November 2012 at Seattle Wordpress Meetup

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Link Building for Bloggers (Wordpress) Link Building for Bloggers (Wordpress) Presentation Transcript

  • Link Building for Bloggers Justin Briggs Head of SEO & Social, Big Fish
  • Link Building for Bloggers(and those who use Wordpress) Justin Briggs Head of SEO & Social, Big Fish
  • Justin BriggsHead of SEO & Social Media
  • @JustinRBriggs
  • JustinBriggs.org
  • Getting Up to Speed
  • What Is SEO?
  • Click Distribution Studies
  • SEO Basics
  • Source: http://www.seomoz.org/beginners-guide-to-seo
  • Wordpress SEO 101
  • "a fantastic piece of software, it makes your siteeasily crawlable by search engines, solvessome 80-90% of SEO and is the first big stepanyone can take towards creating a popularonline business”-Matt Cutts, Googlehttp://www.mattcutts.com/blog/seo-for-bloggers/
  • Wordcamp 2011• http://bit.ly/wordcamp2011
  • Yoast’s Guide to Wordpress SEO• http://yoast.com/articles/wordpress-seo/
  • Yoast’s Wordpress SEO Plugin• http://yoast.com/wordpress/seo/
  • 9 Ways to Build Links as a Blogger
  • #1 Content Exposure
  • http://www.outbrain.com/
  • StumbleUpon posted content to their Facebook and Twitter
  • #2 Guest Blog
  • Just a Stanford blog with guest There is no contact information. posts… Fail.
  • This will give you their email.
  • #3 Reverse Image Search
  • http://www.seomoz.org/blog/3-ways-to-use-googles-new-search-by-image-for-link-building
  • #4 Theme & Plugin Links
  • #6 Asset & Exclusive
  • #7 Blogging Contest
  • Blogging Contest1. Make easy to enter (no link requirement).2. Gave them email address.3. They emailed in their post.4. Reply with link request.
  • 85% placed the link!Hi <Their Name>Thanks for your entry. I will pass it on to the judges.Would you mind please placing the following code at the top or bottom of the post to let peopleknow it’s an entry in the contest?This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a>being hosted by <a href="http://site.com">Brand</a>.Thanks!<Your Name> I tested multiple templates. This one won.
  • #8 Contact Exporter
  • #9 Infographics
  • http://outspokenmedia.com/seo/content-based-outreach-for-link-building/http://www.seomoz.org/blog/how-to-build-links-with-infographics
  • Real Cases Studies of Link Building
  • Make It a Sure Thing
  • http://robinade.tumblr.com/post/21055825462/third-set-of-avengers-dresses-you-can-see-the
  • Temporal Events For Causes
  • Get Community Buy In
  • Also built relationship with geek andfeminist writers. Asked if they’d help spread the word. (Send outreach emails.)
  • Support The Cause(Formally and Informally)
  • Acquired more links for GGC than Big Fish
  • Create Serendipity
  • How Bruce Campbell got me links.
  • Take Your Content Offline
  • Thanks!Questions?