Link Building for Bloggers         Justin Briggs Head of SEO & Social, Big Fish
Link Building for Bloggers(and those who use Wordpress)           Justin Briggs   Head of SEO & Social, Big Fish
Justin BriggsHead of SEO & Social Media
@JustinRBriggs
JustinBriggs.org
Getting Up to Speed
What Is SEO?
Click Distribution Studies
SEO Basics
Source: http://www.seomoz.org/beginners-guide-to-seo
Wordpress SEO 101
"a fantastic piece of software, it makes your siteeasily crawlable by search engines, solvessome 80-90% of SEO and is the ...
Wordcamp 2011• http://bit.ly/wordcamp2011
Yoast’s Guide to Wordpress SEO• http://yoast.com/articles/wordpress-seo/
Yoast’s Wordpress SEO Plugin• http://yoast.com/wordpress/seo/
9 Ways to Build Links as a Blogger
#1 Content Exposure
http://www.outbrain.com/
StumbleUpon posted content to their       Facebook and Twitter
#2 Guest Blog
Just a Stanford blog with guest   There is no contact information.            posts…                              Fail.
This will give you their         email.
#3 Reverse Image Search
http://www.seomoz.org/blog/3-ways-to-use-googles-new-search-by-image-for-link-building
#4 Theme & Plugin Links
#6 Asset & Exclusive
#7 Blogging Contest
Blogging Contest1.   Make easy to enter (no link requirement).2.   Gave them email address.3.   They emailed in their post...
85% placed the link!Hi <Their Name>Thanks for your entry. I will pass it on to the judges.Would you mind please placing th...
#8 Contact Exporter
#9 Infographics
http://outspokenmedia.com/seo/content-based-outreach-for-link-building/http://www.seomoz.org/blog/how-to-build-links-with-...
Real Cases Studies of Link Building
Make It a Sure Thing
http://robinade.tumblr.com/post/21055825462/third-set-of-avengers-dresses-you-can-see-the
Temporal Events For Causes
Get Community Buy In
Also built relationship with geek andfeminist writers. Asked if they’d help           spread the word.      (Send outreach...
Support The Cause(Formally and Informally)
Acquired more links for  GGC than Big Fish
Create Serendipity
How Bruce Campbell got me links.
Take Your Content Offline
Thanks!Questions?
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
Link Building for Bloggers (Wordpress)
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Link Building for Bloggers (Wordpress)

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Link Building for Bloggers (Wordpress). Presented November 2012 at Seattle Wordpress Meetup

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  • Transcript of "Link Building for Bloggers (Wordpress)"

    1. 1. Link Building for Bloggers Justin Briggs Head of SEO & Social, Big Fish
    2. 2. Link Building for Bloggers(and those who use Wordpress) Justin Briggs Head of SEO & Social, Big Fish
    3. 3. Justin BriggsHead of SEO & Social Media
    4. 4. @JustinRBriggs
    5. 5. JustinBriggs.org
    6. 6. Getting Up to Speed
    7. 7. What Is SEO?
    8. 8. Click Distribution Studies
    9. 9. SEO Basics
    10. 10. Source: http://www.seomoz.org/beginners-guide-to-seo
    11. 11. Wordpress SEO 101
    12. 12. "a fantastic piece of software, it makes your siteeasily crawlable by search engines, solvessome 80-90% of SEO and is the first big stepanyone can take towards creating a popularonline business”-Matt Cutts, Googlehttp://www.mattcutts.com/blog/seo-for-bloggers/
    13. 13. Wordcamp 2011• http://bit.ly/wordcamp2011
    14. 14. Yoast’s Guide to Wordpress SEO• http://yoast.com/articles/wordpress-seo/
    15. 15. Yoast’s Wordpress SEO Plugin• http://yoast.com/wordpress/seo/
    16. 16. 9 Ways to Build Links as a Blogger
    17. 17. #1 Content Exposure
    18. 18. http://www.outbrain.com/
    19. 19. StumbleUpon posted content to their Facebook and Twitter
    20. 20. #2 Guest Blog
    21. 21. Just a Stanford blog with guest There is no contact information. posts… Fail.
    22. 22. This will give you their email.
    23. 23. #3 Reverse Image Search
    24. 24. http://www.seomoz.org/blog/3-ways-to-use-googles-new-search-by-image-for-link-building
    25. 25. #4 Theme & Plugin Links
    26. 26. #6 Asset & Exclusive
    27. 27. #7 Blogging Contest
    28. 28. Blogging Contest1. Make easy to enter (no link requirement).2. Gave them email address.3. They emailed in their post.4. Reply with link request.
    29. 29. 85% placed the link!Hi <Their Name>Thanks for your entry. I will pass it on to the judges.Would you mind please placing the following code at the top or bottom of the post to let peopleknow it’s an entry in the contest?This post is an entry for the <a href="http://site.com/contest">{Name of the Blog Contest}</a>being hosted by <a href="http://site.com">Brand</a>.Thanks!<Your Name> I tested multiple templates. This one won.
    30. 30. #8 Contact Exporter
    31. 31. #9 Infographics
    32. 32. http://outspokenmedia.com/seo/content-based-outreach-for-link-building/http://www.seomoz.org/blog/how-to-build-links-with-infographics
    33. 33. Real Cases Studies of Link Building
    34. 34. Make It a Sure Thing
    35. 35. http://robinade.tumblr.com/post/21055825462/third-set-of-avengers-dresses-you-can-see-the
    36. 36. Temporal Events For Causes
    37. 37. Get Community Buy In
    38. 38. Also built relationship with geek andfeminist writers. Asked if they’d help spread the word. (Send outreach emails.)
    39. 39. Support The Cause(Formally and Informally)
    40. 40. Acquired more links for GGC than Big Fish
    41. 41. Create Serendipity
    42. 42. How Bruce Campbell got me links.
    43. 43. Take Your Content Offline
    44. 44. Thanks!Questions?
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