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What goes into making your logo?

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Here's a quick checklist of things to keep in mind when creating a logo. Additionally, this document serves as an education to businesses that are using an advertising or design service for this …

Here's a quick checklist of things to keep in mind when creating a logo. Additionally, this document serves as an education to businesses that are using an advertising or design service for this production.

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  • 1. Logos & Identities © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 2. What are the requirements?• Your identity should tell people what to expect? • Are you fun? Serious? Consumer-oriented?• Are you a product, service or education/consulting?• What is the tone and vibe of your company?• Is your identity unique to your marketplace? • Does it need to be?• Do the colors and fonts speak to the demographic of your clientele? © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 3. What goes into a brand logo? • It should work in black and white (reversed on black), grayscale and in color. • It should read well if it’s presented small (business card) or large (outdoor signage). • It should work on an array of promotional items (fliers, shirts to automotive wraps). • Usually your logo should say who you are without needing a typeset detail. • The colors you use should tell everyone instantly if you are the right fit for their needs. © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 4. What goes into a typeset? • Picking a font to match your consumer interests is as important as the logo. • A font’s size, color and relation to your logo tells people who you are. • Legibility of the font is critical. • Some fonts are beautiful but hard to read. • Fonts have visual “VOLUME.” How loud or soft do you want to be? © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 5. Process Examples: “Read This To Me”• The company provides copyrighting/proofing services to businesses & individuals.• Must be: Fun, hip, unique and charismatic.• Must not be: Conservative or too serious. © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 6. Process Examples: “Read This For Me”
  • 7. Process Examples: “Read This For Me”
  • 8. Process Examples: “Read This For Me”
  • 9. Process Examples: “Read This For Me”
  • 10. Process Examples: “Read This For Me”READthis for me. READ !"#$%&(%)*+ READ this for me.
  • 11. Final: “Read This For Me”
  • 12. Process Examples: Enrique Fraga• Client is an individual looking to establish a personal brand.• Client performs massage therapy, acupressure and holistic healing.• Identity and font must be: masculine, clean, powerful and engaging.• Must not: look like all the other massage services. • Does not want: “Zen” like • Does not want: “New Age”
  • 13. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 14. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 15. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 16. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 17. Logo Breakout: Enrique Fraga MARKS: OPTION 1. OPTION 2. OPTION 3. MARKS W/TYPE: ENRIQUE FRAGA ENRIQUE FRAGA © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 18. Logo Breakout: Enrique Fraga MARKS: OPTION 1. OPTION 2. OPTION 3. MARKS W/TYPE: ENRIQUE FRAGA !"#$%&!(#)*) © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 19. Logo Color Detail: Enrique Fraga MARKS: OPTION 1. OPTION 2. OPTION 3. OPTION 4. OPTION 5. OPTION 6. MARKS W/TYPE: !"#$%&!(#)*) © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 20. Final: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 21. Process Examples: Evolve Bikes• Client wants to create a unique brand representing the evolution of cycling.• Client wants the logo to show that they are sustainable.• Must be: Clean, fast, futuristic.• Must not be: Soft, conservative, or look like a neighborhood bike shop.
  • 22. Process Examples: Evolve Bikes option 1: identity option 1: mark option 1: identity w/detail
  • 23. Process Examples: Evolve Bikes option 2: identity option 2: mark option 2: identity w/detail BICYLES CELEBRATION FLORIDA BICYLES CELEBRATION FLORIDA ELITE PEDDLE POWER CELEBRATION FLORIDA
  • 24. Process Examples: Evolve Bikes option 3: identity option 3: mark option 3: identity w/detail ! "#"$!% B I CYC L E S . E- CYC L E S BIC YC L E S . E- C YC L E S "!$&()*+,-.$+*/( C E L B R AT I O N F L O R I D A C E L B R AT ION F LOR I D A
  • 25. Process Examples: Evolve Bikes option 4: identity option 4: mark option 4: identity w/detail bICYCELS eCYCELS !"#$#%& B I C Y C L E S #&%&!()*"+, CELEBRATION FLORIDA -%+(".) CE LE B RATION FLOR I DA
  • 26. Process Examples: Evolve Bikes option 5: identity option 5: mark option 5: identity w/detail BICYCLES ECYCLES BICYCLES CELEBRATION FLORIDA BICYCLES . ECYCLES . CELEBRATION FLORIDA CELEBRATION FLORIDA
  • 27. Process Examples: Evolve Bikes option 6: identity option 6: mark option 6: identity w/detail B I C Y C L E S ! " # $ # % & CELEBRATION FLORIDA #&% &!()*"+,-.%+("/)
  • 28. Process Examples: Evolve Bikes option 7: identity option 7: mark option 7: identity w/detail B I C Y C L E S !"#$#%& !"#"$%&()*++,#)%(-& !"# "$%&()*++,#)%(-&
  • 29. Process Examples: Evolve Bikes option 8: identity option 8: mark option 8: identity w/detail BICYCLES BICYCLES CELEBRATION FLORIDA CELEBRATION FLORIDA
  • 30. Logo Color Detail: Evolve Bikes
  • 31. Logo Detail: Evolve Bikes
  • 32. Final: Evolve Bikes
  • 33. Takeaways:• Your logo should be able to evolve.• Your logo should tell people who you are.• Your logo should work with or without type.• Your logo should reflect your brand essence. © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  • 34. Thank YouWho is Big Block Studios?  Big Block Studios (BBS) is a virtual consortium BigBlockStudios.comof advertorial, interactive, social media, videoand marketing professionals founded in 2000. Contact: Justice Mitchell (CEO/ECD)We create some of the Webs most compellingcontent through the use of storytelling and @justicemitchellpreeminent design services. 407-929-8918We assign a unique, hand-picked group ofcreative professionals to each project. That teamis responsible for development, nurturing andongoing maintenance of all project elements.

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