Logos & Identities © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
What are the requirements?•   Your identity should tell people what to expect?      •   Are you fun? Serious? Consumer-ori...
What goes into a brand logo? •   It should work in black and white (reversed on black), grayscale and in color. •   It sho...
What goes into a typeset? •   Picking a font to match your consumer interests is as important as the logo. •   A font’s si...
Process Examples: “Read This To Me”•   The company provides copyrighting/proofing services to businesses & individuals.•   ...
Process Examples: “Read This For Me”
Process Examples: “Read This For Me”
Process Examples: “Read This For Me”
Process Examples: “Read This For Me”
Process Examples: “Read This For Me”READthis for me.               READ               !"#$%&(%)*+                         ...
Final: “Read This For Me”
Process Examples: Enrique Fraga•   Client is an individual looking to establish a personal brand.•   Client performs massa...
Process Examples: Enrique Fraga              © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Process Examples: Enrique Fraga              © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Process Examples: Enrique Fraga              © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Process Examples: Enrique Fraga              © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Logo Breakout: Enrique Fraga    MARKS:           OPTION 1.                               OPTION 2.                        ...
Logo Breakout: Enrique Fraga   MARKS:           OPTION 1.                               OPTION 2.                         ...
Logo Color Detail: Enrique Fraga  MARKS:           OPTION 1.                                   OPTION 2.                  ...
Final: Enrique Fraga               © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
Process Examples: Evolve Bikes•   Client wants to create a unique brand representing the evolution of cycling.•   Client w...
Process Examples: Evolve Bikes    option 1: identity            option 1: mark    option 1: identity w/detail
Process Examples: Evolve Bikes    option 2: identity                                                      option 2: mark  ...
Process Examples: Evolve Bikes    option 3: identity                                                option 3: mark    opti...
Process Examples: Evolve Bikes   option 4: identity                                                      option 4: mark   ...
Process Examples: Evolve Bikes   option 5: identity                                                       option 5: mark  ...
Process Examples: Evolve Bikes   option 6: identity                     option 6: mark   option 6: identity w/detail      ...
Process Examples: Evolve Bikes   option 7: identity                               option 7: mark   option 7: identity w/de...
Process Examples: Evolve Bikes   option 8: identity                              option 8: mark   option 8: identity w/det...
Logo Color Detail: Evolve Bikes
Logo Detail: Evolve Bikes
Final: Evolve Bikes
Takeaways:•   Your logo should be able to evolve.•   Your logo should tell people who you are.•   Your logo should work wi...
Thank YouWho is Big Block Studios?  Big Block Studios (BBS) is a virtual consortium     BigBlockStudios.comof advertorial,...
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What goes into making your logo?

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Here's a quick checklist of things to keep in mind when creating a logo. Additionally, this document serves as an education to businesses that are using an advertising or design service for this production.

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What goes into making your logo?

  1. 1. Logos & Identities © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  2. 2. What are the requirements?• Your identity should tell people what to expect? • Are you fun? Serious? Consumer-oriented?• Are you a product, service or education/consulting?• What is the tone and vibe of your company?• Is your identity unique to your marketplace? • Does it need to be?• Do the colors and fonts speak to the demographic of your clientele? © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  3. 3. What goes into a brand logo? • It should work in black and white (reversed on black), grayscale and in color. • It should read well if it’s presented small (business card) or large (outdoor signage). • It should work on an array of promotional items (fliers, shirts to automotive wraps). • Usually your logo should say who you are without needing a typeset detail. • The colors you use should tell everyone instantly if you are the right fit for their needs. © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  4. 4. What goes into a typeset? • Picking a font to match your consumer interests is as important as the logo. • A font’s size, color and relation to your logo tells people who you are. • Legibility of the font is critical. • Some fonts are beautiful but hard to read. • Fonts have visual “VOLUME.” How loud or soft do you want to be? © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  5. 5. Process Examples: “Read This To Me”• The company provides copyrighting/proofing services to businesses & individuals.• Must be: Fun, hip, unique and charismatic.• Must not be: Conservative or too serious. © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  6. 6. Process Examples: “Read This For Me”
  7. 7. Process Examples: “Read This For Me”
  8. 8. Process Examples: “Read This For Me”
  9. 9. Process Examples: “Read This For Me”
  10. 10. Process Examples: “Read This For Me”READthis for me. READ !"#$%&(%)*+ READ this for me.
  11. 11. Final: “Read This For Me”
  12. 12. Process Examples: Enrique Fraga• Client is an individual looking to establish a personal brand.• Client performs massage therapy, acupressure and holistic healing.• Identity and font must be: masculine, clean, powerful and engaging.• Must not: look like all the other massage services. • Does not want: “Zen” like • Does not want: “New Age”
  13. 13. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  14. 14. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  15. 15. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  16. 16. Process Examples: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  17. 17. Logo Breakout: Enrique Fraga MARKS: OPTION 1. OPTION 2. OPTION 3. MARKS W/TYPE: ENRIQUE FRAGA ENRIQUE FRAGA © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  18. 18. Logo Breakout: Enrique Fraga MARKS: OPTION 1. OPTION 2. OPTION 3. MARKS W/TYPE: ENRIQUE FRAGA !"#$%&!(#)*) © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  19. 19. Logo Color Detail: Enrique Fraga MARKS: OPTION 1. OPTION 2. OPTION 3. OPTION 4. OPTION 5. OPTION 6. MARKS W/TYPE: !"#$%&!(#)*) © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  20. 20. Final: Enrique Fraga © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  21. 21. Process Examples: Evolve Bikes• Client wants to create a unique brand representing the evolution of cycling.• Client wants the logo to show that they are sustainable.• Must be: Clean, fast, futuristic.• Must not be: Soft, conservative, or look like a neighborhood bike shop.
  22. 22. Process Examples: Evolve Bikes option 1: identity option 1: mark option 1: identity w/detail
  23. 23. Process Examples: Evolve Bikes option 2: identity option 2: mark option 2: identity w/detail BICYLES CELEBRATION FLORIDA BICYLES CELEBRATION FLORIDA ELITE PEDDLE POWER CELEBRATION FLORIDA
  24. 24. Process Examples: Evolve Bikes option 3: identity option 3: mark option 3: identity w/detail ! "#"$!% B I CYC L E S . E- CYC L E S BIC YC L E S . E- C YC L E S "!$&()*+,-.$+*/( C E L B R AT I O N F L O R I D A C E L B R AT ION F LOR I D A
  25. 25. Process Examples: Evolve Bikes option 4: identity option 4: mark option 4: identity w/detail bICYCELS eCYCELS !"#$#%& B I C Y C L E S #&%&!()*"+, CELEBRATION FLORIDA -%+(".) CE LE B RATION FLOR I DA
  26. 26. Process Examples: Evolve Bikes option 5: identity option 5: mark option 5: identity w/detail BICYCLES ECYCLES BICYCLES CELEBRATION FLORIDA BICYCLES . ECYCLES . CELEBRATION FLORIDA CELEBRATION FLORIDA
  27. 27. Process Examples: Evolve Bikes option 6: identity option 6: mark option 6: identity w/detail B I C Y C L E S ! " # $ # % & CELEBRATION FLORIDA #&% &!()*"+,-.%+("/)
  28. 28. Process Examples: Evolve Bikes option 7: identity option 7: mark option 7: identity w/detail B I C Y C L E S !"#$#%& !"#"$%&()*++,#)%(-& !"# "$%&()*++,#)%(-&
  29. 29. Process Examples: Evolve Bikes option 8: identity option 8: mark option 8: identity w/detail BICYCLES BICYCLES CELEBRATION FLORIDA CELEBRATION FLORIDA
  30. 30. Logo Color Detail: Evolve Bikes
  31. 31. Logo Detail: Evolve Bikes
  32. 32. Final: Evolve Bikes
  33. 33. Takeaways:• Your logo should be able to evolve.• Your logo should tell people who you are.• Your logo should work with or without type.• Your logo should reflect your brand essence. © 2011• Copyright Big Block Studios, Inc. • All Rights Reserved
  34. 34. Thank YouWho is Big Block Studios?  Big Block Studios (BBS) is a virtual consortium BigBlockStudios.comof advertorial, interactive, social media, videoand marketing professionals founded in 2000. Contact: Justice Mitchell (CEO/ECD)We create some of the Webs most compellingcontent through the use of storytelling and @justicemitchellpreeminent design services. 407-929-8918We assign a unique, hand-picked group ofcreative professionals to each project. That teamis responsible for development, nurturing andongoing maintenance of all project elements.
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