© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDThe Business Of Social Media: V3.
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWho Uses Social Media?
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWere did we come from?•BulletinBoardSystems(BBS)•Gen1Websites•...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDDefine Social Media.
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED• Creating relationships• “Conversational Engagement”! Likes, ...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWhy should I care?
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED1,000?680208130The Shocking Math
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED! Trust makers! “Brand fragility”! Guilt by association! Your ...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Standard Operating Procedures
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED! Social milestones! Primary goals & business objectives! Your...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWhat’s The Number One Thing You Should Be Doing?
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDLISTENING
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED© ...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Monitoring: What to look for! Rating & reviews! Industr...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Monitoring: Problem Children! Take it “o" the grid”! Ch...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDDefine the “Social” Within Your Business.
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDCONVERSATIONSSocial Media. Social Business.CONVERSATIONSBRANDP...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDThe “ME-CONOMY”! I don’t want your ads! I want to be heard! I ...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDINSPIRE your audiences to CONNECT with you with a goal ofhelpi...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDThe New School of Social Business
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Business: Customer Service! Call centers! Live chats! A...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Business: Communities! Feed them first!! Constant activi...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Business: Crisis Management! Weather - Act of God! “Top...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Business: Training & Enculturation! Keep guests and sta...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Business: New Business & Recruitment! Understand that y...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDHow Do I Get Started?
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDStaffing
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWhat to look for in hiring a social company.! Ask for case stu...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWhat Are The Best Tools?
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED! Hootsuite! SproutSocial! Google AnalyticsTools of the trade....
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWhat Are The MUST-HAVE Social Content Channels?
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWh...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDVisual Consistency
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDOn Social Automation! A social channel is a unique audience! D...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDPut A Face On It© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL R...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED! This is NOT a direct sales tool!! Social media is more than ...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDThe Social Trinity1. Don’t Set It & Forget It2. Be Fearless Of...
© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDQuestions & Statistically Probable Answers“JusticeMitchell” - ...
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The Business of Social Media: V3

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The world of social media has T-boned the marketing world with blinding speed over the past six years. Join us to see how social media is no longer a “must have” fad of online toys. Explore how social media is more relevant to your business than ever before, far out reaching the best practices you should already be following. In today’s world, it is all about social business and understanding how it enter plays with your interactive and traditional marketing efforts.

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  1. 1. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDThe Business Of Social Media: V3.
  2. 2. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWho Uses Social Media?
  3. 3. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWere did we come from?•BulletinBoardSystems(BBS)•Gen1Websites•Blogging•Forumsboards•Gen2Websites(HTMLEditors)•Emailmarketing•Searchmarketing(SEO1.0)•.Comera-landgrab•Blogging2.0(blogger)•Web2.0-varyingtools&mentality•Inboundmarketing•Compliancy-CSS•Linkedin•Selfpromotionera•Facebook•YouTube•Twitter•SEO2.0marketing•ViralMarketing•iPhone&Smartphones-Apps;SMS;mobileweb•Locationbasedmarketing•SocialMediamonitoring•SocialMediachannelsexplosion•Mobilecompliance&Responsivedesign•HTML5•iPad&tablets•Instagram;Socialphotosharing•Pinterest•Google+•Contentmarketing1990’s1994199619981999200020032004200620052007200920102011
  4. 4. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDDefine Social Media.
  5. 5. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED• Creating relationships• “Conversational Engagement”! Likes, tweets, posts, replies, RTs• Recruitment & retention• Brand Impression• Creating trust• Storytelling• Sharing• SalesSocial Media is ...
  6. 6. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWhy should I care?
  7. 7. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED1,000?680208130The Shocking Math
  8. 8. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED! Trust makers! “Brand fragility”! Guilt by association! Your audience is your family! Social content consistency is the expectation! Secondary and tertiary F3Creating A Social Business: Your “F3”Friends, Fans & Followers.FriendsFansFollowers
  9. 9. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Standard Operating Procedures
  10. 10. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED! Social milestones! Primary goals & business objectives! Your chosen social channels in support of the goals! What to do “IF”! Step 1, Step 2 ...! Brand protection vs. litigious items! Voice, Tone & Manner of your social brand! Infraction of polices... if this document doesn’t change every six months — it’s not current!Trusted advisor: www.GregGalloway.comHow & What To Do
  11. 11. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWhat’s The Number One Thing You Should Be Doing?
  12. 12. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDLISTENING
  13. 13. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  14. 14. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Monitoring: What to look for! Rating & reviews! Industry changes! Competitive activity! Trending changes & opinions! Contests, coupons & calls to action (CTAs)! Customer sentiment! Ratings & reviews! Feedback! Articles© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  15. 15. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Monitoring: Problem Children! Take it “o" the grid”! Check Klout Score! Patterns of behavior! Do they have disciples?! “I’m sorry, how can I help?”! Are the educated in their response?! Have the posted supporting content?! Public resolutions... social transparency always wins.
  16. 16. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDDefine the “Social” Within Your Business.
  17. 17. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDCONVERSATIONSSocial Media. Social Business.CONVERSATIONSBRANDPROTECTIONTHOUGHTLEADERSHIPCUSTOMERSERVICECRISISMANAGEMENTPRODUCTEDUCATIONCOMMUNITIESTRAINING &ENCULTURATIONNEW BUSINESSDEVELOPMENTCUSTOMERFEEDBACKPROTOTYPINGTOOLAMBASSADORSBRANDIMPRESSIONCREATINGTRUSTSOCIALINTELLIGENCE
  18. 18. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDThe “ME-CONOMY”! I don’t want your ads! I want to be heard! I want to feel wanted! I want to feel educated! I want to show you o" to my friends! I want the ability to choose, create & customize! I want to be treated as special, unique and coveted! I want to talk to the brands I love, and know they love me tooCUSTOMERSERVICECUSTOMERFEEDBACKPROTOTYPINGTOOLCONVERSATIONS
  19. 19. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDINSPIRE your audiences to CONNECT with you with a goal ofhelping them ACHIEVE their goals. You will then achieve yourgoals by default. Inspire – connect – achieve!Creating “ME-CONOMY” CONTENT! What’s in it for me? (WIIFM) Have you asked me?! Is it time to rebrand your content’s “voice?”! Are all your social channels saying the same thing?! Does your content talk about you? Or does it talk withCONVERSATIONSBRANDIMPRESSIONPRODUCTEDUCATIONTRAINING &ENCULTURATIONwith you with a goal oftheir goals. You will then achieve yourwith you with a goal oftheir goals. You will then achieve yourThe Top 10 Women SocialMedia Influencers
  20. 20. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDThe New School of Social Business
  21. 21. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Business: Customer Service! Call centers! Live chats! Alerts/recalls! Trouble tickets! Comments & questions! A social comment(s) should be taken asseriously as a phone call! Social “Kung Fu”CREATE A UNIQUE CHANNEL
  22. 22. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Business: Communities! Feed them first!! Constant activity! Embrace brand Ambassadors! Communities can come to your aid in crisis! Seek feedback
  23. 23. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Business: Crisis Management! Weather - Act of God! “Topical Issues”! Guilt by association! Problematic user/group(s)Create/update a social crisis SOP document.CREATE A CRISIS OUTPOST
  24. 24. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Business: Training & Enculturation! Keep guests and sta" current! Accept that change is constant! Empower your sta" with education! Create surveys for your guests & sta"! Monitor to grow and optimize your systems! Seek fiscal e#ciencies with social
  25. 25. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDSocial Business: New Business & Recruitment! Understand that your landscape will changewithout warning – ask how to improve!! Listen to your competitors and balance o"erings! New business is found in new places! There’s nothing wrong with asking!
  26. 26. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDHow Do I Get Started?
  27. 27. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDStaffing
  28. 28. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWhat to look for in hiring a social company.! Ask for case studies! Specific “social” services! Practicing what they preach! Not servicing your competitors! What does their “Rolodex” look like?! Get contacts to their clients! Get their social linksthemarketingnutz.com
  29. 29. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWhat Are The Best Tools?
  30. 30. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED! Hootsuite! SproutSocial! Google AnalyticsTools of the trade.Google Analytics
  31. 31. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWhat Are The MUST-HAVE Social Content Channels?
  32. 32. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDWhere Should A Vacation Rental Business Create Social Business?
  33. 33. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDVisual Consistency
  34. 34. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDOn Social Automation! A social channel is a unique audience! Diversify your distribution! Diversify your content! Social protocol
  35. 35. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDPut A Face On It© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  36. 36. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED! This is NOT a direct sales tool!! Social media is more than just posting!! You don’t need to be on every social channel! Be monitoring your competitors & the overall industry! Be visual & create interesting content! Stay active and consistent! Transparency is keyKey TakeawaysALL CONTENT SHOULD BE MOBILE FRIENDLY!
  37. 37. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDThe Social Trinity1. Don’t Set It & Forget It2. Be Fearless Of Change3. Fail Fast!
  38. 38. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVEDQuestions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail ...www.JusticeMitchell.com

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