"Personal Branding" - The Marketing Of You
Upcoming SlideShare
Loading in...5
×
 

"Personal Branding" - The Marketing Of You

on

  • 3,622 views

Originally created to speak the student body of the University Of Central Florida's communication and advertising department....

Originally created to speak the student body of the University Of Central Florida's communication and advertising department.

This quick breakdown is a fun and informative walk-through of what makes (and breaks) a personal brand. When starting your career creating an initial personal brand is not only important, it can be your edge when trying to get a job.

Statistics

Views

Total Views
3,622
Views on SlideShare
3,622
Embed Views
0

Actions

Likes
1
Downloads
204
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

"Personal Branding" - The Marketing Of You "Personal Branding" - The Marketing Of You Presentation Transcript

  • Personal Branding - The Marketing of You © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • What is a Brand?© COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Elements of a BrandLogo Buzz/WOM Product Service Culture Style © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • http://bit.ly/harleycreed © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Essence of a Brand© COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • BEING AF@#$!%GBADASS © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • What’s the DNA of Brand Essence? • Personality • Category • Promise • Lifestyle • Expectation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • You The Brand.© COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Elements of the Brand: YOUVoice Expertise Your Look Mantra Size © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Elements of the Brand: Voice Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 2.7 Billion
  • Elements of the Brand: Expertise Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 8.3 Billion
  • Elements of the Brand: Look Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 150 Million
  • Elements of the Brand: Mantra Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 50 Million
  • Elements of the Brand: Size Net worth at the time of this presentation © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED 33 Billion
  • Self Branding in Your Career... © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Every Day in the Business World • Someone wants your job • You are being evaluated • Your work and ability are being discussed (internal/externally) • Loyalties, trends, customers/clients, demands and the economy are changing daily • Your industry, products and competitors are evolvingWhat makes you different from everyone else? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Youvertising.© COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • What Do You Have to Advertise You? • Business cards? • Marketing and Promotional Material? • A website or blog? • Have you written a book?In today’s climate, it’s never enough. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Do You Own You? • Google yourself • Do you have a page rank? • What images are you finding? • If not, what do you do now?What makes me want to hire you? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • It’s Your Business. It’s Your Money. It’s Your Reputation. Who Would You Hire? Personal Professional © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Me.© COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • The Powerhouse. Channels to watch: • Favo.rs • Branch Out • ReferralKey • eLance • BeKnownResume: Groups: Answers: Alumni: Jobs Board: • Keep it current • Stay active in groups that • Take time to really answer • Stay connected • Watch closely and be • Make sure it conveys apply to your career the questions • Present your brand for timely your brand essence • Be authentic and smart • Support your answers entrepreneurial alums • Follow directions for • Convey your brand using when you post with links consideration submitting to each job only tools that apply to • Don’t dominate the • Be willing to engage in • Customize your cover- your career conversations work, but don’t sell letter for each job posting yourself only to show you understand their brand © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • What Are You Saying Where?Blogs: YouTube: Twitter: Facebook: Google+: • Topical content • Rich keyword • Content based on • Younger audience • Smaller, more • Distributed across descriptions for SEO audience type, product & • Communities and groups professional and tech- channels • Detail content related to demo • Campaign connections savvy audience • PR, articles & alerts other articles as value- • Understand lexicon • Apps, modules and • Brands still in fertile add • Keep constant robust commerce ties development within different content channel © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Where Do You Score? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • LISTEN © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • What Are They Saying Where? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • “The Shocking Math” Customer On The Phone: 1 Twitter: 75 Facebook: 175 Blog Subscribers: 1,000? 10,000? 100,000? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Your Core Motivation: Would You Hire You? © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Selling Yourself. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Construct Your Personal Brand’s Business Plan • Primary Motivation • Money • Status • Non-Profit, Philanthropic, Foundations? • Quality leverage • Social Graph - Your “F3”: Friends, Fans & Followers • What’s You Threshold • Salary • Benefits (insurance, travel, stock options, partnerships) • Exposure (status, title, public facing) • Create your own brand Commandments - then live and die by them. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Commitment To Your Personal Brand. © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED
  • Questions & Statistically Probable Answers “JusticeMitchell” - Twitter, Skype, AIM, Gmail www.JusticeMitchell.com © COPYRIGHT • JUSTICE MITCHELL • ALL RIGHTS RESERVED