FL BLOG CON - FORUM 2014

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Published on

http://forum.flblogcon.com/

From:
http://forum.flblogcon.com/the-state-of-the-blog-address/

What better way to kick off the New Year than by analyzing your blog and the state of blogging in general?

This is exactly what famed social marketer and über blogger Justice Mitchell will do in FLBlogCon FORUM’s first annual “State of the Blog Address.” Hear about the current state of the blogosphere as well as identify future trends in technology and see how these will influence you and your blogging and social media endeavors.

As one of our most popular presenters from #CFLBlogCon12 and #FLBlogCon13, Justice is back by popular demand in this must-see-and-hear address!

Published in: Marketing, Technology, Business

FL BLOG CON - FORUM 2014

  1. 1. The State of The Blog #FORUM14
  2. 2. Work on your content & perception
  3. 3. So Where Are We? B2?
  4. 4. You are not alone.
  5. 5. Most blogs are noise
  6. 6. Too much content & clutter
  7. 7. A great blog takes work
  8. 8. Campaigns & Blog Posts
  9. 9. What’s In A Good Ad Campaign? Elements: STORY VOICE POSITION SUPPORT CTA PURCHASE
  10. 10. What’s In A Good Blog Post? Elements: STORY VOICE POSITION SUPPORT CTA ENGAGE
  11. 11. Possible Byproducts Goals: THOUGHT LEADERSHIP SALES PORTFOLIO CREATE CHANGE CODEPENDENCY
  12. 12. WIIFM?
  13. 13. Do you know what your audience wants
  14. 14. PERSONA
  15. 15. Know your audience
  16. 16. Brand & Demand
  17. 17. Motorcycles Sales Merchandise Sales Service & Maintenance Parts & Customization Motorcycles Rentals Riders Education Community Events
  18. 18. BADASS
  19. 19. Remain Calm.
  20. 20. Learning To Talk Again
  21. 21. YABMEDIA
  22. 22. Distribute your content in an enticing way
  23. 23. Define & Watch Your Social Graph • What other marketing touch points are you using to get noticed?
  24. 24. The Content Hungry Future
  25. 25. Building Blocks For Ideation THEN NOW BLOG POSTS ARTICLES VIDEOS TWEETS FORUMS EMAILS COMMUNITIES PODCASTS WEBSITES ALT. CONTENT INTERNAL
 MESSAGING WEBISODIC CONTENT DIRECT THREADS PRESS RELEASES SPECIAL OFFERS
  26. 26. Content Litmus Test Primary Directives: NCAs ENGAGEMENT RETENTION RECRUITMENT BRAND IMPRESSION BUZZ ONLINE PURCHASES TREND SPOTTING PRODUCT EDUCATION Secondary Directives: CONTESTS PRESS & NEWS WEBINARS COMMUNITY EVENTS
  27. 27. Mapping Your Content Month 1 Month 2 2 2 3 Month 3 3 5
  28. 28. Great blogs are better with teams
  29. 29. 2014 Takeaways • Don’t Be Noise! • What • Who is your content doing? is your audience — and LOVE THEM! • Recreate or dissect your brand into “actions.” • Use social to entice retention & recruitment. • Create content beyond your words. • Great blogs are more than you.
  30. 30. FEARLESS
  31. 31. Oh That Guy… Meh. Justice Mitchell: @justicemitchell • Global Social Media Director — Kaseya • Social Media Director — Orlando Harley-Davidson • JusticeMitchell.com — Blogger Social Nerd Face: • twitter.com/justicemitchell • instagram.com/justicemitchell • facebook.com/justicewmitchell

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