Cross-Platform Advertising: Unlocking Your Story
Upcoming SlideShare
Loading in...5
×
 

Cross-Platform Advertising: Unlocking Your Story

on

  • 9,292 views

We take a deep dive into transmedia and platform discussions for you to create great concepts and advertising with.

We take a deep dive into transmedia and platform discussions for you to create great concepts and advertising with.

Statistics

Views

Total Views
9,292
Views on SlideShare
9,292
Embed Views
0

Actions

Likes
1
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Cross-Platform Advertising: Unlocking Your Story Cross-Platform Advertising: Unlocking Your Story Presentation Transcript

  • Cross-Platform Advertising: Unlocking Your Story isummit 2012 © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Hi.© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Owned, Earned & Paid Media Models: Defined Owned Earned PaidCollateral & Direct Public Relations Print AdvertisingResponse Word-of-Mouth Advertising NetworksWeb, Mobile & Tablet Speaking Engagements Paid SearchBlog & Video Content Awards, Recognition AffiliateSocial Media Channels Search Engine Co-Op & AdvertorialsEmail/SMS & Lists Optimization SponsorshipsLocation Marketing Social Distribution Specials & CouponsCustom Apps Customer Support Outdoor & Trade ShowsIntellectual Property Buzz/Viral/Mass Opinion IntelligenceCampaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling • UI/UX Testing • Optimization • Progressive Refinement © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Cross-Channel Is (most often) A Paid Channel • Print Advertising • Advertising Networks • Paid Search • Affiliate Advertising • Co-Op & Advertorials • Sponsorships • Specials & Coupons • Outdoor & Trade Shows © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Are You Connected Across The Right Platforms? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Are You Connected Across The Right Platforms? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Media Digestion© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • So Much Better?© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Status Quo 2000600 © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Businesses with 40+ different landing pages/offers generate10X more leads than those with five or fewer landing pages,and those with 200 or more total blog posts generate 3.5Xmore leads than those whose blogs have 20 or fewer posts. Econsultancy © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Transmedia© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Transmedia: Storytelling SOCIAL/ MOBILE/TRADITIONAL ONLINE REAL WORLD © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Transmedia Story Architecture© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Defining The Story ArchPREP PRE DURING POST RETAIN © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Defining The Story Arch MONTH MONTH MONTH MONTH MONTH MONTH MONTH STORY ARCHITECTUREPREP PRE DURING POST RETAIN © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Defining The Story Arch MONTH MONTH MONTH MONTH MONTH MONTH MONTHPlatforms & Tactics STORY ARCHITECTURE PREP PRE DURING POST RETAIN © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Defining The Story Arch MONTH MONTH MONTH MONTH MONTH MONTH MONTH STORY ARCHITECTUREPREP PRE DURING POST RETAIN © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Defining The Story Arch MONTH MONTH MONTH MONTH MONTH MONTH MONTH v2. OPTIMIZE STORY ARCHITECTUREPREP PRE DURING POST RETAIN © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Dwell Time Vs. ValueADS ALTERNATES POLLS FACEBOOK APPS FACEBOOK MOBILE GROUPS & TELEVISION/ COMMUNITIES PROMO ON-DEMAND TWITTER MULTI CHANNEL BROWSER-BASED/ GAMING APPLICATION UGC MOBILE ADSBLOG © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Technology Vs. Usage LongevityEVENT BASED TRANSIENT SOCIAL LIFESTYLETECHNOLOGY TECHNOLOGY TECHNOLOGY TECHNOLOGY © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Campaign Technology In Real-World Deployment © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Campaign Technology In Real-World Deployment © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Key Takeaways • Deploy tactics to a story, not retrofit a story around tactics • Deploy your technologies progressively over a timeline – DON’T FRONT-LOAD! • Make sure that all your chosen platforms are telling the story • Gauge you budgeting on user expected user participation • Extend your digital efforts into the real-world consumer path • Optimize, optimize, optimize! © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  • Questions & AnswersFor more see: justicemitchell.com Engagement: @justicemitchell justicemitchell@gmail.com © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED