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Career Start-Ups: Leveraging Social Media Professionally                    © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL R...
Interactive Creative & Social Media DirectorDesigner • Leader • Writer • Photographer • Speaker • New Business • Consultan...
You the Person.   You the Story.                             You the Product.           You the Brand.                    ...
Elements of the Brand: YOU Voice           Expertise                             Your Look                                ...
You The “Start-Up”© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
What is the modern employer looking for?           © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Modern Employer: Needs •   Versatility •   Creativity •   Efficiency •   Eclecticism •   Passion •   Loyalty •   A Leaders...
What an Employer Wants to See:Candidate:                                                                                  ...
What an Employer Wants to See:Social “Proof”                         © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS R...
If You’re The Business. It’s Your Money. It’s Your Reputation. Who Would You Hire?                   Personal             ...
Lock It Down               © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Selling YOU the “Start-Up”    © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Sales Tools for You •   Your portfolio •   Your resume •   Past work experience •   Previous Internship? •   Marketing mat...
Building the Brand of YOU   © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Launching Your Start-Up Online With Social Media Channels        WWW.YOURREPUTATIONGOESHERE.COM        WordPress • SquareS...
Your POWERHOUSE!   Uses:                                                                                                  ...
Alternate Social Channels                      © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGH...
Email Marketing Your BrandObjectively is seen as an alternative to connecting to your brand outside of social channels.Man...
Launching Your Start-Up Online With Social Media Channels                  Setup a Profile at: ABOUT.ME                   ...
Creating The “F3”                    3rd.                             3rd.                                    3rd.        ...
Becoming a Social       ROCKSTAR               © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
What Should I Be Doing In MY Social Channels?                                               Posting                       ...
FOLLOW& LISTEN  © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Social Media With Potential Employers                                                                                     ...
Location & Conversations                           © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
The Dangers In Social Media                               = RADIO SILENCE                          © 2012 COPYRIGHT • JUST...
Career-Killing Suicide Posts                           © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Social DOs and DON’TsYOU MUST:                                                                    YOU MUST NOT: •   Listen...
The New World Job Hunters    © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Social Groups & Communities                        © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Working The “F3” •   Update them on your situation globally •   Reach out on a one-to-one basis •   Inform them as to the ...
RESEARCH   © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Turning “YOU” into “SME”   © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Social MixDetermining a social channel mix should be kept simple at first unless you have thenecessary information to reac...
Content Creation •   Trending topical news (follow trending Twitter topics) •   “10-steps” (or however many) to answering ...
Content Pitfalls •   Lame headlines •   Trying to be too broad •   Not cross linking your content •   Not making your cont...
Creating SME’s with “Thought Leadership”                                               PRESENTATIONS                      ...
You The “Empire”© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
Key Takeaways •   Clean and up to date! •   Work slowly to migrate social media into your lifestyle •   Be MOBILE READY (h...
Questions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail www.JusticeMitchell.com          ...
Great Sites To Follow About Social Media & Blogging & Stuff•   http://adage.com/power150/                •    http://www.j...
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Career Start-Ups: Leveraging Social Media Professionally

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As you go from one career stage of your life to another social media can do a great deal to support and direct your efforts. The following presentation was originally created for the University Of Central Florida's "COMM DAY" to help students transition into their chosen career field by establishing a 'personal brand' and use social media to research and contact potential employers.

Published in: Education, Career, Business

Transcript of "Career Start-Ups: Leveraging Social Media Professionally"

  1. 1. Career Start-Ups: Leveraging Social Media Professionally © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  2. 2. Interactive Creative & Social Media DirectorDesigner • Leader • Writer • Photographer • Speaker • New Business • Consultant • Storyteller • Socialite • Strategist • Idea Guy Hi. @justicemitchell © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  3. 3. You the Person. You the Story. You the Product. You the Brand. © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  4. 4. Elements of the Brand: YOU Voice Expertise Your Look • Organized • Cool • Executive • Creative • Logical • Unexpected • Professional • Passionate © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  5. 5. You The “Start-Up”© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  6. 6. What is the modern employer looking for? © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  7. 7. Modern Employer: Needs • Versatility • Creativity • Efficiency • Eclecticism • Passion • Loyalty • A Leadership platform Instantly Billable © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  8. 8. What an Employer Wants to See:Candidate: • Automotive • Travel • Entertainment • Outdoor Recreation • Musician • Cool-Hunting • Organizations • Artist © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  9. 9. What an Employer Wants to See:Social “Proof” © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  10. 10. If You’re The Business. It’s Your Money. It’s Your Reputation. Who Would You Hire? Personal Professional Perception Vs. Reality - what you show is all they know. © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  11. 11. Lock It Down © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  12. 12. Selling YOU the “Start-Up” © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  13. 13. Sales Tools for You • Your portfolio • Your resume • Past work experience • Previous Internship? • Marketing material © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  14. 14. Building the Brand of YOU © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  15. 15. Launching Your Start-Up Online With Social Media Channels WWW.YOURREPUTATIONGOESHERE.COM WordPress • SquareSpace • Blogger • Tumblr BUSINESS PAGE BUSINESS PAGE © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  16. 16. Your POWERHOUSE! Uses: New Channels to watch: • Company Research • Favo.rs • Networking • Branch Out • Posting • ReferralKey • Thought Leadership • BeKnown • Feedback • PoolDipResume: Groups: Answers: Alumni: Jobs Board: • Keep it current • Stay active in groups that • Take time to really answer • Stay connected • Watch closely and be • Make sure it conveys apply to your career the questions • Present your brand for timely your brand essence • Be authentic and smart • Support your answers the consideration of • Follow directions for • Convey your brand using when you post with links entrepreneurial alums submitting to each job only tools that apply to • Don’t dominate the • Be willing to engage in • Customize your cover your career conversations work, but don’t sell letter for each job posting yourself only to show you understand their brand © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  17. 17. Alternate Social Channels © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  18. 18. Email Marketing Your BrandObjectively is seen as an alternative to connecting to your brand outside of social channels.Many find email as a passive connection to a brand or service. • Create easy sign up on your website • Create “story seeds” (payoff within your social graph) • Invite people into your social channels • Launch blog posts • Brand retention © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  19. 19. Launching Your Start-Up Online With Social Media Channels Setup a Profile at: ABOUT.ME © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  20. 20. Creating The “F3” 3rd. 3rd. 3rd. 2nd. 2nd. 2nd. FRIENDS FANS FOLLOWERS © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  21. 21. Becoming a Social ROCKSTAR © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  22. 22. What Should I Be Doing In MY Social Channels? Posting Listening Introduction Engaging Asking Questions Solving Problems Maintaining Conversations Rinse & Repeat ... © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  23. 23. FOLLOW& LISTEN © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  24. 24. Social Media With Potential Employers • CEOs Following • Hiring Managers Listening • Executives Introducing Making Nice Ask Questions Rinse & Repeat... © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  25. 25. Location & Conversations © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  26. 26. The Dangers In Social Media = RADIO SILENCE © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  27. 27. Career-Killing Suicide Posts © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  28. 28. Social DOs and DON’TsYOU MUST: YOU MUST NOT: • Listen, then respond • Aggressively Sell yourself • Solve problems • Dominate social threads • Be authentic, caring & respectful • Needlessly debate, defend or take sides • Invite feedback & criticism • Overload your F3 with too many posts at one time • Empower others with content they can use • Discuss personal matters in a professional setting • Invite others to pass along your content • Post materials that could affect your brand • Ask everyone to participate • Be an asshat © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  29. 29. The New World Job Hunters © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  30. 30. Social Groups & Communities © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  31. 31. Working The “F3” • Update them on your situation globally • Reach out on a one-to-one basis • Inform them as to the type of job you are looking for • List the companies (especially if the contact works for one of them) you would like to work for • Follow up with them (no more than once a week) 3rd. 3rd. 3rd. 2nd. 2nd. 2nd. FRIENDS FANS FOLLOWERS © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  32. 32. RESEARCH © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  33. 33. Turning “YOU” into “SME” © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  34. 34. Social MixDetermining a social channel mix should be kept simple at first unless you have thenecessary information to reach out and engage the more specific channels. FACEBOOK GOOGLE+ TBD SOCIAL WEBSITE EMAIL BLOG TBD SOCIAL TWITTER YOUTUBE © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  35. 35. Content Creation • Trending topical news (follow trending Twitter topics) • “10-steps” (or however many) to answering a specific industry question • Discuss challenges from your past experience and how you overcame • Personalize your content by folding in elements of your personal life • Interview industry leaders and possible job prospects • Prognosticate on the future of your industry • HAVE A PROFESSIONAL OPINION - with the willingness to change it © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  36. 36. Content Pitfalls • Lame headlines • Trying to be too broad • Not cross linking your content • Not making your content SEO ready • Not writing for your audience/customer • Only talking about your company/services • Not asking for, or suppling, ways for feedback • Not responding to feedback • Hiding your expertise • Inconsistency © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  37. 37. Creating SME’s with “Thought Leadership” PRESENTATIONS E•BOOKS & DOCUMENTS TRAINING EDUCATIONAL CONTENT CONTENT SURVEYS & TESTING © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  38. 38. You The “Empire”© 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  39. 39. Key Takeaways • Clean and up to date! • Work slowly to migrate social media into your lifestyle • Be MOBILE READY (http://infostripe.com) • Be consistent; maintain “you the brand” • Brand all your self promo’ materials and messaging to include your “social graph” OMG YES! © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  40. 40. Questions & Statistically Probable Answers“JusticeMitchell” - Twitter, Skype, AIM, Gmail www.JusticeMitchell.com © 2012 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  41. 41. Great Sites To Follow About Social Media & Blogging & Stuff• http://adage.com/power150/ • http://www.jaffejuice.com/ • http://www.slashdot.org/• http://www.mashable.com/ • http://www.socialwayne.com/ • http://www.almostsavvy.com/• http://www.socialmediaexaminer.com/ • http://www.smedio.com/ • http://socialmediainfluence.com/• http://www.chrisbrogan.com/ • http://heidicohen.com/ • http://dannybrown.me/• http://www.copyblogger.com/ • http://www.twitip.com/ • http://www.socialmediainformer.com/• http://www.likeable.com/blog/ • http://www.kikolani.com/ • http://www.mediabadger.com/blog/• http://www.socialmediatoday.com/ • http://www.briansolis.com/ • http://www.ducttapemarketing.com/blog/• http://www.wearesocial.net/ • http://www.scottmonty.com/ • http://www.socialnorth.com/• http://www.social-media.alltop.com/ • http://www.socialmedia.biz/ • http://www.smashingmagazine.com• http://www.bethkanter.org/ • http://www.socialfresh.com/ • http://www.starmark.com/blog/social/• http://www.christopherspenn.com/ • http://www.socialtimes.com/ • http://bit.ly/HiwY8w• http://www.converstations.com/ • http://www.searchenginepeople.com ...or just Google it. © 2012 COPYRIGHT • BIG BLOCK STUDIOS, INC. • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
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