Twitter For Business - CNHR article for natural health retailers

Social Media Twitter for Business Strengthen your ties with current customers and connect new ones by Justice Marshall witter grew by over 1,300 per cent in 2009, adding 50 million new users T in just one year. While businesses from every sector scramble to get a piece of the action, natural health retailers happen to be perfectly poised to leverage this highly publicized social media site. Here’s why: Twitter grew by over 1,300 per cent in 2009, a) You already have a big, passionate community. They WANT to learn, engage and share. b) Your customers already TRUST you. They want your advice and they adding 50 million new value your opinion. Twitter provides another layer of customer interaction, and a big opportuni- users in just one year. ty to add value and further position your brand in the minds and hearts of the people who use natural health products. 5 easy, actionable steps for using Twitter • Ask your customers to follow you. Get your current customers on board. Brand everything with your twitter • Build and engage your network. Follow your customers, your suppliers, colleagues and industry leaders. Reach video, product intros or reviews. Twitter is valuable on it’s own, but is also a key adjunct to building your address. Your web site, business cards, out. Join conversations. Align yourself online brand overall. bagstuffers, flyers and email signatures with other reputable brands. Listen and • When you set up your Twitter should ALL include your twitter link learn. account, be sure to include a high-qual- and a call to action: “Follow us on twit- ity branded image or picture and to ter!” A business that I visited recently • Give incentives. Be creative. i.e. - include your bio info. Resist the urge had cards specially made with a “The next three people who come to to “advertise.” Focus on adding value Twitter icon for the express purpose of the deli counter today and say ‘free and engaging with your communities inviting customers to follow them. trade rocks’ get a free large organic as outlined above, and the benefits to coffee.” You can also set up more you will come naturally. • • Deliver content that your market val- sophisticated contests and promotions ues. What do your customers care that tie-in to your current marketing. Justice Marshall remembers carob and about? Value? Tweet your best sale Partner with your vendors. granola as a toddler in one of Canada’s prices. Knowledge? Tweet advice and pioneer health food stores. Today, he insight. Personal service? Invite cus- • Point to what you’re already doing. heads up Social Nature, a consultancy tomer questions and tweet answers Tweets are limited to 140 characters, with a mission to help Canada’s health from your experts. Not all content but you can use them to “point” to your and wellness industry participate suc- needs to be your own. ReTweet others. blog or website, event info, sale flyers, cessfully in social media. Find him on Tweet links to vendors’ websites, to new hours or store announcements, Twitter http://twitter.com/SocialNature product info, and to relevant articles. google map, facebook page, photos, or at www.SocialNature.ca 20 CANADIAN NATURAL HEALTH RETAILER MARCH – APRIL 2010

Twitter For Business - CNHR article for natural health retailers

by Justice Marshall on Jun 02, 2010

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Twitter For Business - CNHR article for natural health retailers — Document Transcript

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