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Is content king

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Is Content King Of The Internet

Is Content King Of The Internet

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    Is content king Is content king Presentation Transcript

    • Is content king?
      From the Just Search Content Team
    • Is content king?
      ‘Content is king’ is a phrase that gets used quite often when it comes to web design and development
      It refers to the fact that without original and relevant content, a website is unlikely to be discovered and indexed by search engines
      It is well recognised that visitors search for free and informative content, so the more a site has, the greater the draw of visitors
    • Is there truth in the phrase?
      The reasoning behind this particular term is true in the main
      A website does need a sufficient amount of targeted content for it to be found and, more importantly, rank for a particular keyword or topic
      That being said, to say it is ‘king’ is a bit of an overstatement, as it is also important to take other SEO practices into account
    • Content needs SEO
      A good example of why content is not quite king is that you might have a brilliant piece of content written, but it can’t actually be found by the search engines or visitors
      This could be due one of several reasons:
      It’s appearing on a poorly designed website, lacking SEO
      Or the website simply does not have enough strength to be found in the first place
    • Finding content
      No matter how good content is, for it to really shine it needs to be discovered and shared
      This means it gets links and therefore is more likely to rank higher in search engines
      Add to this a proper SEO website design that targets the right keywords correctly and you have a great mix
    • The various types of content
      Ultimately, you will need some content to progress anything with a website. It can range from home page text to contacts pages to product pages
      Content can now take the form of images and videos which can be optimised, as well as the traditional blog text content
      Rarely (but it can happen) will you see a website that lacks content rank higher than those with an abundance of content
    • Content + SEO = Win Win
      Even with copious amounts of highly relevant content on a website – it still often relies on good SEO practices and website design to really shine
      With sufficient SEO in place, content can start to generate traffic, plus its regularity then improves the site indexing, so becoming a ‘win - win’ situation
      So, remember content isn’t everything; content is not king, it’s simply a sizeable slice of the whole SEO pie