How to write for the web

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How to write good content for the web.

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How to write for the web

  1. 1. How to write for the Web<br />From the Just Search Content Team<br />
  2. 2. Understanding the readers<br />You must first understand how site visitors behave while<br />reading information from the Web.<br />They are:<br /><ul><li> Impatient
  3. 3. Impulsive
  4. 4. Don’t pay attention</li></li></ul><li>How to approach web writing<br />The two main features to focus on are:<br />Relevancy of writing <br /> Layout of writing<br />
  5. 5. Relevancy<br />Write relevant contentChoose to write on topics that relate to the site. Web readers want relevant information otherwise they bounce off the page.<br />Write only one idea per paragraphThis allows readers to scan the article to find the section most relevant to them.<br />
  6. 6. Relevancy<br />Know your audience<br /> Aim your content for your target audience and use the correct terminology.<br />For example:<br /> Readers of business orientated blogs like jargon, whereas a film review blog can be more casual with it’s content.<br />
  7. 7. Layout<br />Put conclusions at the beginningThink of an inverted pyramid when you write. Get to the point in the first paragraph, then expand upon it. <br />Create internal sub-headings<br /> Sub-headings make the text easier to scan. Your readers can then move to the section of the document that is most useful for them. <br />
  8. 8. Layout<br />Write short paragraphs<br /> Shorter sentences are easier to easier and quicker to read.<br />Use bold<br /> Bold text in your article as ‘signposts’ if you want to make certain words or phrases stand out.<br />
  9. 9. Finally, before posting your blog<br />Proofread your work<br />Typos and spelling errors will send people away from your pages.<br /> Make sure you proofread everything you post to the Web.<br />

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