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How to write for the web
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How to write for the web



How to write good content for the web.

How to write good content for the web.



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How to write for the web How to write for the web Presentation Transcript

  • How to write for the Web
    From the Just Search Content Team
  • Understanding the readers
    You must first understand how site visitors behave while
    reading information from the Web.
    They are:
    • Impatient
    • Impulsive
    • Don’t pay attention
  • How to approach web writing
    The two main features to focus on are:
    Relevancy of writing
    Layout of writing
  • Relevancy
    Write relevant contentChoose to write on topics that relate to the site. Web readers want relevant information otherwise they bounce off the page.
    Write only one idea per paragraphThis allows readers to scan the article to find the section most relevant to them.
  • Relevancy
    Know your audience
    Aim your content for your target audience and use the correct terminology.
    For example:
    Readers of business orientated blogs like jargon, whereas a film review blog can be more casual with it’s content.
  • Layout
    Put conclusions at the beginningThink of an inverted pyramid when you write. Get to the point in the first paragraph, then expand upon it.
    Create internal sub-headings
    Sub-headings make the text easier to scan. Your readers can then move to the section of the document that is most useful for them.
  • Layout
    Write short paragraphs
    Shorter sentences are easier to easier and quicker to read.
    Use bold
    Bold text in your article as ‘signposts’ if you want to make certain words or phrases stand out.
  • Finally, before posting your blog
    Proofread your work
    Typos and spelling errors will send people away from your pages.
    Make sure you proofread everything you post to the Web.