The benefits of online press releases<br />From the Just Search Content Team<br />
Press release attributes<br />Unlike advertising, press releases are viewed as informative and an authorities, as they are not ‘paid for’ advertising<br />Provide publicity of any company news or events<br />Raise brand awareness at the launch of any new product or service<br />
Online vs traditional releases <br />Unlike traditional press releases, online releases reach their target audience immediately, on the same day of distribution<br />Once published online, they provide traffic from popular sites across the web back to the clients site<br />They build web reputation and improve natural traffic<br />
Online vs traditional releases<br />High resolution images of a company logo or specific product can be includedto support the release<br />Online releases can be optimised with links back to a product page<br />Social media users and bloggers can also be targeted<br />
Targeting news groups<br />Online distribution can target well known, popular news websites like Google News to increase potential coverage<br />News sites are regularly ‘scraped’ by online journalists looking for relevant stories to report<br />
Industry targeted distribution<br />Relevant newspapers, magazines and journals are also targeted in the distribution, so conventional press coverage may also be achieved<br />Clients can specify their ‘hero’ titles which are the clients preferred magazines or websites that are most relevant to their business<br />
Online reporting benefits<br />Online reporting tracks the coverage obtained on the web within the first important few weeks after distribution<br />The simple and effective way of showing the is via the supply the url’s of any sites which used the press release<br />Magazine coverage can take longer to retrieve and collate due to publication’s lengthy lead times<br />
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