Benefits of online press releases
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Benefits of online press releases

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The benefits of releasing press releases online

The benefits of releasing press releases online

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Benefits of online press releases Benefits of online press releases Presentation Transcript

  • The benefits of online press releases
    From the Just Search Content Team
  • Press release attributes
    Unlike advertising, press releases are viewed as informative and an authorities, as they are not ‘paid for’ advertising
    Provide publicity of any company news or events
    Raise brand awareness at the launch of any new product or service
  • Online vs traditional releases
    Unlike traditional press releases, online releases reach their target audience immediately, on the same day of distribution
    Once published online, they provide traffic from popular sites across the web back to the clients site
    They build web reputation and improve natural traffic
  • Online vs traditional releases
    High resolution images of a company logo or specific product can be includedto support the release
    Online releases can be optimised with links back to a product page
    Social media users and bloggers can also be targeted
  • Targeting news groups
    Online distribution can target well known, popular news websites like Google News to increase potential coverage
    News sites are regularly ‘scraped’ by online journalists looking for relevant stories to report
  • Industry targeted distribution
    Relevant newspapers, magazines and journals are also targeted in the distribution, so conventional press coverage may also be achieved
    Clients can specify their ‘hero’ titles which are the clients preferred magazines or websites that are most relevant to their business
  • Online reporting benefits
    Online reporting tracks the coverage obtained on the web within the first important few weeks after distribution
    The simple and effective way of showing the is via the supply the url’s of any sites which used the press release
    Magazine coverage can take longer to retrieve and collate due to publication’s lengthy lead times