Basic SEO Site Checks<br />By Gemma Neesham<br />
Canonicalisation<br />Canonicalisation means being able to access the site through more than one URL<br />http://www.domai...
Can Google see the site<br />Check how many pages of the site are included in Google’s index using the site command:<br />...
Check for Hidden Text<br />What constitutes hidden text?<br /><ul><li> Text which is the same colour as the background
 Text which is styled to be hidden e.g. Display:none</li></ul>By hiding text from the user the search engines think that y...
Alt Text<br />Alt text should simply describe the image<br />It shouldn’t repeat keywords over and over again<br />
Meta Structure<br /><title><br /><meta name=“description” content=“description of page” /><br /><meta name=“keywords” cont...
XML Sitemap<br />Does your site have an xml sitemap?<br />This is a sitemap to be read by Google<br />e.g. http://www.just...
Google Analytics<br />Check that Google Analytics has been installed<br />Google Analytics gives you insight into who is v...
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Basic Seo Site Checks

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Some Simple Checks that can be made with a website

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Basic Seo Site Checks

  1. 1. Basic SEO Site Checks<br />By Gemma Neesham<br />
  2. 2. Canonicalisation<br />Canonicalisation means being able to access the site through more than one URL<br />http://www.domainname.co.uk/ <br />http://domainname.co.uk/<br />http://www.domainname.com/index.php <br />Google sees these as three different pages even though essentially they are all the home page of the site. This causes duplication problems. <br />Resolution: Addresses 2 and 3 need to be redirected to address 1<br />
  3. 3. Can Google see the site<br />Check how many pages of the site are included in Google’s index using the site command:<br />If no pages are cached then Google has not included the site within its index<br />
  4. 4. Check for Hidden Text<br />What constitutes hidden text?<br /><ul><li> Text which is the same colour as the background
  5. 5. Text which is styled to be hidden e.g. Display:none</li></ul>By hiding text from the user the search engines think that you are trying to fool them, and it can result in your site being penalised<br />Resolution: Either remove or display the content on the page<br />
  6. 6. Alt Text<br />Alt text should simply describe the image<br />It shouldn’t repeat keywords over and over again<br />
  7. 7. Meta Structure<br /><title><br /><meta name=“description” content=“description of page” /><br /><meta name=“keywords” content=“list of keywords” /><br /> Check for correct length: <br /> http://www.justsearching.co.uk/tools/text-length/ <br /> Does the meta structure contain the keywords?<br />(Main Keyword, Unique selling point, call to action)<br />Does each page have unique meta data?<br />Use Google’s site command<br />
  8. 8. XML Sitemap<br />Does your site have an xml sitemap?<br />This is a sitemap to be read by Google<br />e.g. http://www.justsearching.co.uk/sitemap.xml <br />This sitemap should list all the pages in your site in xml format<br />This sitemap can then be submitted to Google Webmaster tools to help the pages of the site to get included within its index.<br />Useful Resource: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184 <br />
  9. 9. Google Analytics<br />Check that Google Analytics has been installed<br />Google Analytics gives you insight into who is viewing your site and where they are coming from e.g. Google, Yahoo, other websites.<br />If you are an e-commerce sight it can also track your online profits<br />
  10. 10. Any Questions??<br />

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