0
PRESENTED BY: KATE BRODOCK FOUNDER & PRINCIPAL OTHER SIDE GROUP Corporate Blogging: When, Why and How
Agenda <ul><li>Notes  A few items before we start </li></ul><ul><li>Strategy  Getting to the “Why” </li></ul><ul><li>Why  ...
<ul><li>NOTES </li></ul>Notes Strategy Why When How More Contact
What I’m Technologies or Technicalities Not Going to Blog Promotion Talk About PR/Blogger Outreach   In-depth SEO concepts...
<ul><li>STRATEGY </li></ul>Notes Strategy Why When How More Contact
<ul><li>Strategy is Important to Success! </li></ul><ul><li>Set Goals </li></ul><ul><li>Align with existing Marketing/Busi...
For further description on graphic, please visit  David Armano’s blog here . Notes Strategy Why When How More Contact
<ul><li>Key Concepts of Social Media </li></ul><ul><ul><li>Conversation </li></ul></ul><ul><ul><li>Participation </li></ul...
<ul><li>WHY </li></ul>Notes Strategy Why When How More Contact
<ul><li>Why Blog? </li></ul><ul><li>Provide Information </li></ul><ul><li>Receive Feedback </li></ul><ul><li>Engage in a c...
<ul><li>Why NOT to Blog? </li></ul><ul><li>Someone told you had to </li></ul><ul><li>Your resources are Limited </li></ul>...
<ul><li>WHEN </li></ul>Notes Strategy Why When How More Contact
<ul><li>When to start: </li></ul><ul><li>Determine your strategy & goals </li></ul><ul><li>Get buy in </li></ul><ul><li>Fo...
<ul><li>HOW </li></ul>Notes Strategy Why When How More Contact
A FEW TECHNICAL ISSUES TO THINK ABOUT Website/Server capabilities SEO Maximization Metrics/Analytics Tools Register your B...
A FEW LARGE PICTURE ITEMS Create Value! Organization Allow for interaction Brand personality Resource allocation Frequency...
A FEW THINGS THAT WORK Providing industry information Storytelling Making a claim/promise Call to Action Interviews Respon...
A FEW ENHANCEMENT OPTIONS Polls Pictures, Stats, Graphs Audio, Video, or Rich Media Blogroll Brand personality Resource al...
A FEW THINGS  NOT   TO DO Broadcast Post infrequently Prevent interaction Censure interaction Notes Strategy Why When How ...
“ This is the blog of Kinaxis™, developers of the RapidResponse on-demand service that empowers multi-enterprise manufactu...
<ul><li>MORE </li></ul>Notes Strategy Why When How More Contact
Articles/Blog posts Chris Brogan’s Blog  –  General blogging tips as well as a good blogging example The Many Challenges o...
Things to Check out Google Analytics  ( Metrics ) Feedburner  ( Metrics ) Technorati Google Alerts  Digg  ( blog promotion...
<ul><li>CONTACT </li></ul>Notes Strategy Why When How More Contact
Kate Brodock,  Founder & Principal (e) kate@othersidegroup.com (t) @just_kate The Other Side Group (w) www.othersidegroup....
Upcoming SlideShare
Loading in...5
×

Corporate Blogging: When, Why and How

1,588

Published on

Published in: Business, Technology

Transcript of "Corporate Blogging: When, Why and How"

  1. 1. PRESENTED BY: KATE BRODOCK FOUNDER & PRINCIPAL OTHER SIDE GROUP Corporate Blogging: When, Why and How
  2. 2. Agenda <ul><li>Notes A few items before we start </li></ul><ul><li>Strategy Getting to the “Why” </li></ul><ul><li>Why Uses of blogs in the corporate setting </li></ul><ul><li>When When is a good time to start a blog </li></ul><ul><li>How Getting started </li></ul><ul><li>More Resources for further information </li></ul><ul><li>Contact For clarification and further questions </li></ul>
  3. 3. <ul><li>NOTES </li></ul>Notes Strategy Why When How More Contact
  4. 4. What I’m Technologies or Technicalities Not Going to Blog Promotion Talk About PR/Blogger Outreach In-depth SEO concepts B2C vs B2C Look for the B2B logo (below) for those concepts particularly helpful for B2B Notes Strategy Why When How More Contact
  5. 5. <ul><li>STRATEGY </li></ul>Notes Strategy Why When How More Contact
  6. 6. <ul><li>Strategy is Important to Success! </li></ul><ul><li>Set Goals </li></ul><ul><li>Align with existing Marketing/Business strategy </li></ul><ul><li>Align with any current social media programs in place </li></ul><ul><li>Determine Metrics </li></ul><ul><li>Set Expectations (Realistic Ones) </li></ul><ul><li>Monitor Progress </li></ul><ul><li> </li></ul>Notes Strategy Why When How More Contact
  7. 7. For further description on graphic, please visit David Armano’s blog here . Notes Strategy Why When How More Contact
  8. 8. <ul><li>Key Concepts of Social Media </li></ul><ul><ul><li>Conversation </li></ul></ul><ul><ul><li>Participation </li></ul></ul><ul><ul><li>Brand Personality </li></ul></ul><ul><ul><li>Customer Engagement </li></ul></ul><ul><ul><li>Content Management </li></ul></ul><ul><ul><li>Thought Leadership </li></ul></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Influence/Reach </li></ul></ul><ul><ul><li>Community </li></ul></ul>For further description on graphic, please visit Valoria Maltoni’s blog . Notes Strategy Why When How More Contact
  9. 9. <ul><li>WHY </li></ul>Notes Strategy Why When How More Contact
  10. 10. <ul><li>Why Blog? </li></ul><ul><li>Provide Information </li></ul><ul><li>Receive Feedback </li></ul><ul><li>Engage in a conversation </li></ul><ul><li>Distribute Content and resources </li></ul><ul><li>Thought Leadership </li></ul><ul><li>Increase SEO Options </li></ul><ul><li>Provide Channel to update audience </li></ul><ul><li> </li></ul>Notes Strategy Why When How More Contact
  11. 11. <ul><li>Why NOT to Blog? </li></ul><ul><li>Someone told you had to </li></ul><ul><li>Your resources are Limited </li></ul><ul><li>You’re looking for short-term results </li></ul><ul><li>You want a place to broadcast </li></ul><ul><li>You don’t have backing </li></ul><ul><li> </li></ul>Notes Strategy Why When How More Contact
  12. 12. <ul><li>WHEN </li></ul>Notes Strategy Why When How More Contact
  13. 13. <ul><li>When to start: </li></ul><ul><li>Determine your strategy & goals </li></ul><ul><li>Get buy in </li></ul><ul><li>Formulate a content plan </li></ul><ul><li>Resource allocation </li></ul><ul><li>Assign maintenance </li></ul><ul><li>Educate yourself </li></ul>Notes Strategy Why When How More Contact
  14. 14. <ul><li>HOW </li></ul>Notes Strategy Why When How More Contact
  15. 15. A FEW TECHNICAL ISSUES TO THINK ABOUT Website/Server capabilities SEO Maximization Metrics/Analytics Tools Register your Blog Notes Strategy Why When How More Contact
  16. 16. A FEW LARGE PICTURE ITEMS Create Value! Organization Allow for interaction Brand personality Resource allocation Frequency of posting Offer ways to share your content Notes Strategy Why When How More Contact
  17. 17. A FEW THINGS THAT WORK Providing industry information Storytelling Making a claim/promise Call to Action Interviews Response to industry Conference Coverage Response to company coverage Notes Strategy Why When How More Contact
  18. 18. A FEW ENHANCEMENT OPTIONS Polls Pictures, Stats, Graphs Audio, Video, or Rich Media Blogroll Brand personality Resource allocation Frequency of posting RSS Feed Option Offer ways to share your content Email option Link out Search field Notes Strategy Why When How More Contact
  19. 19. A FEW THINGS NOT TO DO Broadcast Post infrequently Prevent interaction Censure interaction Notes Strategy Why When How More Contact
  20. 20. “ This is the blog of Kinaxis™, developers of the RapidResponse on-demand service that empowers multi-enterprise manufacturers with integrated and collaborative demand-supply planning, monitoring, and response capabilities.” Notes Strategy Why When How More Contact Purpose of Blog Date Authors Content About Page
  21. 21. <ul><li>MORE </li></ul>Notes Strategy Why When How More Contact
  22. 22. Articles/Blog posts Chris Brogan’s Blog – General blogging tips as well as a good blogging example The Many Challenges of Corporate Blogging – Jeremiah Owyang, 29 May 2008 Practical Guide to Starting a Corporate Blog – Social Media Explorer, 11 April 2008 A Guide to Corporate Blogging – ProBlogger, 15 October 2008 Corporate Blogging: How the Pros do it – Scott Monty, 12 March 2008 5 Reasons Corporate Blogs Fail – Lee Odden, 30 May 2008 15 Companies that really Get Blogging – SitePoint, 8 August 2008 Turn your Blog into a Personal Magazine – Twist Image, 1 November 2008 How to Get Media Coverage for your Blog – ProBlogger, 7 November 2008 Notes Strategy Why When How More Contact
  23. 23. Things to Check out Google Analytics ( Metrics ) Feedburner ( Metrics ) Technorati Google Alerts Digg ( blog promotion ) StumbleUpon ( blog promotion ) Notes Strategy Why When How More Contact
  24. 24. <ul><li>CONTACT </li></ul>Notes Strategy Why When How More Contact
  25. 25. Kate Brodock, Founder & Principal (e) kate@othersidegroup.com (t) @just_kate The Other Side Group (w) www.othersidegroup.com (b) www.othersidegroup.com/adcomments Notes Strategy Why When How More Contact
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×