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Your charity's guide to the fundraising page-creation api

Your charity's guide to the fundraising page-creation api



Your supporters can make fundraising pages without leaving your charity’s website, ...

Your supporters can make fundraising pages without leaving your charity’s website,
when you use our page-creation API.

It connects your charity’s website with JustGiving.com, allowing them to talk
to each other in real time and share information instantly.

The page-creation API is one of the many JustGiving integrations that enable your
charity to embed world-class online fundraising technology into your website.



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    Your charity's guide to the fundraising page-creation api Your charity's guide to the fundraising page-creation api Document Transcript

    • Your charity’s guide to thefundraising page-creation API1 justgiving.com justgiving.com
    • HelloYour supporters can make fundraisingpages without leaving your charity’s website, “For the 2011 events there’swhen you use our page-creation API. been a 50% increaseIt connects your charity’s website with of entrants creatingJustGiving.com, allowing them to talk fundraising pages.”to each other in real time and shareinformation instantly. Joanne Warner Senior managerThe page-creation API is one of the many Cancer Research UKJustGiving integrations that enable yourcharity to embed world-class onlinefundraising technology into your website.SeamlessYour supporters experience a seamlessjourney. They can sign up for an event andcreate a JustGiving page in just a few clicks.Raise moreIt’s easier for your supporters to create aJustGiving page, so you’ll get more peopleraising money online for your charity.EfficientThere’s no need to chase your eventparticipants to create a JustGiving page.It’s all done in your registration process.Here are a few of the charities already using the page-creation API:2 justgiving.com
    • How it works 1 John visits your charity’s website and chooses to participate in the Edinburgh Marathon as part of your running team. He pays an event-registration fee, sets a fundraising target 2 and tells you he is raising money in memory of his sister. Your charity receives all the data he has submitted, against the appropriate custom codes in your JustGiving reports. £ This means you get the full picture of his fundraising (his event, his target and why he is fundraising for your charity). So you can allocate income appropriately. At the end of the event registration, John is automatically 3 prompted to create a fundraising page on JustGiving. It’s pre-populated with the information he gave when he registered, so he doesn’t have to waste time entering his details again. It’s easier for your supporters to create a JustGiving page, so you’ll get more people raising money online for your charity. And you don’t have to worry about chasing them to create a JustGiving page. It’s already done in your registration process. The page is also personalised with content your charity 4 has provided, like your brand colours, images and video. You can control your charity’s branding on any fundraising pages created via the page-creation API. This means visitors to these pages can view your messages and have a consistent experience of your brand. John tells all his friends about your event and his fundraising. 5 They donate to his page and leave messages of support. You can download a report in your JustGiving account showing the details of the donations, or set up an automatic feed into your fundraising database. We automatically transfer the donations to your charity and reclaim Gift Aid on your behalf.3 justgiving.com
    • How it works for Great Ormond StreetHospital Children’s Charity (GOSHCC) 1 Runners who have already secured a place for an event, such as the London marathon, come to the GOSHCC website to find out how they can fundraise for the charity. 2 They submit their details, including their size for a free running vest, and whether they are running for one of GOSHCC’s corporate partners.4 justgiving.com
    • 3 They select the event they have a place for, say how much they are hoping to raise and why they are supporting GOSHCC. 4 They are automatically asked to start fundraising by creating a page on JustGiving. The page is pre-populated with their information and GOSHCC branding.5 justgiving.com
    • How it works for NSPCC 1 Potential supporters visit the NSPCC website to find how they can ‘Get Involved’ with the charity. They look through the events listed on the website and choose one to take part in. 2 They submit their details and pay the event- registration fee.6 justgiving.com
    • 3 They set a fundraising target and confirm whether they are raising money in memory of a loved one. 4 A fundraising page on JustGiving is automatically created. It’s already personalised with the information they provided during the registration process.7 justgiving.com
    • How it works for Shelter 1 A corporate team decides to take part in Shelter’s Vertical Rush and pays the event-registration fee. 2 They choose a time slot to participate in the event and set their team fundraising target.8 justgiving.com
    • 3 At the end of the registration process they are automatically prompted to create a fundraising page on JustGiving and share the details on social media. 4 They give their fundraising page a name, choose a URL and add their story. All this information is pre-populated on their page.9 justgiving.com
    • Is the page-creation APIright for your charity?Here are a few things to consider:Your technical know-how Your timeline Your websiteImplementing APIs is best left In some cases charities have Does your charity’s websiteto the experts. If you’re not been able to integrate our have a CMS (contenta programmer or developer, page-creation API in just four management system) thatand there’s not one at your weeks, but we recommend can integrate APIs? Do youcharity, we recommend scheduling two to six months have an online form thatworking with an agency. from planning through to enables people to sign up implementation. If you’re for an event via your website? working to a tight deadline, If you’re not sure, put us in get in touch and we can touch with your web team discuss your options. and we will happily chat to them about it. Contact us at http://just.ly/api-contact-us10 justgiving.com
    • Your people Your budget Here are a few agenciesConsider all the teams in your charities have worked with It’s free to access and useorganisation that need to to implement our APIs: JustGiving APIs. If you decidehelp you create your vision, to work with an agency you’llas well as help you achieve it. need to allocate budgetIt’s really important they feel for their involvement in thepart of the process and can project. The cost will dependcommit the time to helping on the level of integrationyou with the project. and sophistication you’re hoping to achieve. Any of theIn our experience the sooner agencies mentioned here canyou can involve all the key provide you with a quote.stakeholders, the better.Every charity is structuredslightly differently, butwe recommend involvingpeople from the followingdepartments: data, supportercare, digital, marketing,events, fundraising.You might want to considermaking someone at yourcharity the project manager.They can be the central pointof contact for all the keystakeholders, understandtheir requirements andkeep everyone workingto the timeline.11 justgiving.com
    • How to get started Feeling inspired? Here are some top tips and templates to help you organise your ideas and create a framework for your JustGiving integration project. Work out the user journey Put yourself in the position of a potential supporter of your charity and think about the steps you’d want them to take on your website. Write down each step as part of a flow diagram. Draw You can download an example at mock-ups http://just.ly/flowchart-example Create some simple mock-ups of your website to show the changesand additions you’d like to make. Theywill really help bring your vision to life,making it easy for all your stakeholders to understand what you want to achieve and how they can help. Talk to your team You can download an example at http://just.ly/wireframe-example Work with your team to answer the question ‘What will success look like?’ and define your objectives. Get started today Send us your details at http://just.ly/api-contact-us and we’ll be in touch to chat through your options.12 justgiving.com
    • Want to find out more?Send us your details at http://just.ly/api-contact-usand we’ll be in touch to chat through your options.First Floor30 Eastbourne TerraceLondon W2 6LAUnited Kingdom Printed on 100% recycled paper13 justgiving.com