Your charity’s guideto JustGiving                       justgiving.com   1
ContentsWho we are and what we do	 6	 Our story	 8	 How it works	10	 Why work with JustGiving?Our tools14 	 Fundraising pa...
Who we areand what we do                 justgiving.com   5
Our storyWe believe everyone is naturally generous.All over the world, people give when they can.                         ...
Over the last 10 yearsJustGiving has beentrusted by...13,000 charities1.4 million fundraisers21 million donors            ...
How it worksKeeping up with the latest technology            We make it easy for your supporters to donate.can be too cost...
1                          Someone                          makes a                          donation6     People have    ...
Why work with JustGiving?You can trust us with your        You’ll be helping your           We make the latest onlinefundr...
£1.6 billion has beenraised through JustGivingfor over 13,000 charitiessince the website launchedin 2001                  ...
Our tools            justgiving.com   13
Fundraising pagesHowever they are fundraising — running               John signs up to run aa marathon, holding a bake sal...
2                1                                                3                                                       ...
In Memory pagesIn Memory pages provide a simple andsensitive way for your supporters to fundraise                         ...
1                     3    2                                           4    In Memory pages are automatically given a     ...
Collection pages                              1                                                                           ...
People taking part inan event to fundraisein memory of a lovedone raise up to 54%more than fundraiserswho aren’t raisingmo...
CompanyFundraising profilesWork with your corporate partners to raisemore money and reach more people, with a             ...
1                                                    3                                                                    ...
Event registrationand fundraising toolWe’ve got together with Active Network,the leading online event registration provide...
How it works for Maggie’s Monster Bike and Hike     People wanting to sign up for the event register       They submit the...
Page-creation APIIntegrate world-class technology withyour website, using our fundraising                                 ...
How it works for Great Ormond Street Hospital Children’s Charity (GOSHCC)     Runners who have already secured a place for...
JustTextGivingby VodafoneJustTextGiving by Vodafone is the UK’s firstfree text donation service. It helps charities,no mat...
How it works for other charitiesEvents                      Radio                          Specific appeals               ...
Appeal pagesRaise funds online and by text for aspecific cause or project with an appealpage on JustGiving.               ...
3                                                                                       1    2                            ...
Individual givingBy joining JustGiving you enable people to   Giving page and donate buttonsgive quickly and easily to you...
Donation widget                                        Facebook appBy adding this widget, you enable your supporters to   ...
CRM solutionsReduce admin and save time by connectingJustGiving with your fundraising database.                           ...
Link your CRM to JustGivingYou can link your CRM to your JustGiving supporter data either through a ready-made tool orby d...
January                      We launch our In Memory                          fundraising tool                 People taki...
Want to find out more?Email findoutmore@justgiving.comCall 0845 078 2064First Floor30 Eastbourne TerraceLondon W2 6LAUnite...
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Your charity's guide to JustGiving (UK)

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Transcript of "Your charity's guide to JustGiving (UK)"

  1. 1. Your charity’s guideto JustGiving justgiving.com 1
  2. 2. ContentsWho we are and what we do 6 Our story 8 How it works 10 Why work with JustGiving?Our tools14 Fundraising pages1 6 In Memory pages2 0 Company Fundraising profiles22 Event registration and fundraising tool24 Page-creation API26 JustTextGiving by Vodafone28 Appeal pages30 Individual giving32 CRM solutions justgiving.com 3
  3. 3. Who we areand what we do justgiving.com 5
  4. 4. Our storyWe believe everyone is naturally generous.All over the world, people give when they can. “100% brilliant service.Our founders — Zarine Kharas and Anne-Marie I’ve been really impressedHuby — pictured a world where giving waseasier, more enjoyable and inspiring. In 2001 throughout: it is easy tothey founded JustGiving and started to make use and makes fundraisingit happen. so much easier. I love allFirst came the online fundraising page:a radically easy way for fundraisers to share the different ways thattheir stories, raise money and transfer it to people can donate too,their chosen charity. for example on Facebook.It was revolutionary. We were the world’sfirst online fundraising business, making I wouldn’t have raiseddonations simpler and safer for everyone. half as much withoutAnd we’re proud to say we’ve been growingthe world of giving ever since: innovating JustGiving!”with charities, companies and developers; Hol Langleyinvesting our fees in world-class technology; Fundraiserand helping raise over £1 billion for thousandsof charities.We’re creating a future where donating is soinspiring that it becomes part of everyday life.Where giving is a given.We’d love you to join us.6 justgiving.com
  5. 5. Over the last 10 yearsJustGiving has beentrusted by...13,000 charities1.4 million fundraisers21 million donors justgiving.com 7
  6. 6. How it worksKeeping up with the latest technology We make it easy for your supporters to donate.can be too costly for many charities. 1 We give them the very best tools and support, whether they give by credit card, Direct Debit,We want every charity, no matter its PayPal or text message.size, to have the very best supportand fundraising tools. We send the donations to your charity securelyOn JustGiving, your supporters can make 2 by seamless bank transfer. So whether your supporters are sponsoring a friend or sendingonline fundraising pages to raise money you a donation directly, no one has to lift a finger.for your cause. They can tell their storyusing words, pictures and videos. Then We reclaim Gift Aid automatically on everythey can share their page with friends 3 single eligible donation - so your charityby email or social networks like Facebook, doesn’t miss out.and ask them to donate money.And your charity can receive donations Charities pay us £15 a month (plus VAT) and adirectly from your supporters too. 4 fee of between 5% and 2% on each donation. In return, we help you raise more money byOnce you join JustGiving, anyone giving you the best tools, built with world-classcan give online or make a text technology.donation to your charity using oursuper-secure technology. JustGiving.com is the most-visited site in the 5 UK charity giving sector. We’re able to process record numbers of donations at a moment’s notice because of the millions of pounds we’re investing. Our innovative tools make it even easier for 6 people to support the causes they care about — on Facebook, mobile or on justgiving.com — wherever they are. That’s why more charities in the UK recommend JustGiving than any other online fundraising service.8 justgiving.com
  7. 7. 1 Someone makes a donation6 People have We process more ways than ever to the donation 2 securely give to charity Together we are growing the world of giving 5 We re-invest all our profits into technology and We reclaim innovation Gift Aid 3 Our charity members pay us a fee 4 justgiving.com 9
  8. 8. Why work with JustGiving?You can trust us with your You’ll be helping your We make the latest onlinefundraising because we’re supporters raise more giving trends work for youexperts in giving Our range of tools allows Your supporters can viewWe are the number one your supporters to fundraise pages on their mobile,fundraising site in the UK. in a way that suits them. You raise money in memory ofAll of our tools are built with can be confident you’re giving a loved one, and fundraiseinsights from more than them the best experience — with colleagues. We werea decade of online giving. they can make a fundraising the first to enable peopleSo you can be sure that page in a few clicks, and can to donate without leavingyou and your supporters contact our support team Facebook. And our constantare in safe hands. any day of the week. investment means there’s plenty more to come.A few of the charities using JustGiving:10 justgiving.com
  9. 9. £1.6 billion has beenraised through JustGivingfor over 13,000 charitiessince the website launchedin 2001 justgiving.com 11
  10. 10. Our tools justgiving.com 13
  11. 11. Fundraising pagesHowever they are fundraising — running John signs up to run aa marathon, holding a bake sale, collecting 1. marathon for your charitydonations instead of birthday presents — yoursupporters can raise money for your charitywith a fundraising page. Secure Our top priority is to keep your transaction and supporter data secure at all times. He makes a fundraising 2. page on JustGiving and creates a free text code Efficient There’s no need to chase cash You receive an email donations and Gift Aid, or spend time telling you about John processing payments manually. and the event he’s taking part in Comprehensive You get regular reports with details of all donations and fees. He tells all his friends 3. about his fundraising and asks them to give online or via text message to his JustGiving page His friends donate to his 4. page and leave messages We automatically transfer the donations to your charity (after taking our fee) You can download a report showing the details of the donations14 justgiving.com
  12. 12. 2 1 3 4 This is where your fundraiser can explain The page can be shared on social1 how and why they’re fundraising 2 networks in a single click Your charity features prominently Whether they donate online or via text,3 on the page 4 supporters can leave messages justgiving.com 15
  13. 13. In Memory pagesIn Memory pages provide a simple andsensitive way for your supporters to fundraise “It’s extremely importantonline to remember a loved one. And when to Marie Curie Cancersomeone makes an In Memory page, aCollection page is automatically created. Care that our In MemoryIt brings together all the fundraising fundraisers and donorshappening in memory of one person,and acts as a lasting legacy. are offered sensitive, first-class supporter care.P Supportive It’s great to know that Our friendly team is specially trained in supporting In Memory fundraisers and JustGiving’s supporter donors. If your supporters have any questions, they can contact us seven care team is available days a week. seven days a week.” Dan CarterP Trusted Individual giving manager You don’t have to spend your charity’s time Marie Curie Cancer Care and money creating your own solution. It’s already here, on a secure site that your supporters find easy to use and trust.P Insightful Whether your supporters are collecting funeral donations or running a marathon, it’s easy to identify and connect all their fundraising activity.16 justgiving.com
  14. 14. 1 3 2 4 In Memory pages are automatically given a This is where your fundraiser can share their1 sensitive theme 2 story and pay tribute to their loved one The name of the person being remembered Your charity features prominently3 links through to the Collection page 4 on the page justgiving.com 17
  15. 15. Collection pages 1 2 3 4 These details make it easy for anyone visiting the Friends and family can see all the fundraising 1 page to see who is being remembered 2 activity happening in memory of their loved one Your charity’s details are shown, along with those Fundraising events people are taking part in are 3 of any other causes being supported 4 shown, inspiring others to get involved18 justgiving.com
  16. 16. People taking part inan event to fundraisein memory of a lovedone raise up to 54%more than fundraiserswho aren’t raisingmoney in memory. 54% justgiving.com 19
  17. 17. CompanyFundraising profilesWork with your corporate partners to raisemore money and reach more people, with a “Using JustGiving, ourCompany Fundraising profile. employees all around the world were ableP Ready-made to challenge and Point your corporate partners to a branded fundraising tool that motivate each other, gives them everything they need to raise money — including matched working together as one donation processing. team. JustGiving madeP Transparent it easy to share our Company profiles bring all employee fundraising pages together, showing you, achievements, helping at a glance, how much your corporate us smash our fundraising partners have raised. target and raise anP Strengthen your brand Your charity features prominently amazing amount for on each page, putting your cause Save the Children.” at the centre of your corporate partner’s Sandra Hennessy fundraising. More people can hear your Communication and affairs manager story than ever before. Reckitt BenckiserA few of the companies using JustGiving:20 justgiving.com
  18. 18. 1 3 4 2 This is where the company highlights Your charity’s logo features prominently1 a specific cause or fundraising event 2 on the page The number of employee fundraisers and The company can promote your charity’s3 total donations can be seen at a glance 4 fundraising events here justgiving.com 21
  19. 19. Event registrationand fundraising toolWe’ve got together with Active Network,the leading online event registration provider, “Active Network andto offer a combined event registration and JustGiving helpedfundraising tool. It allows your supporters tosign up for your event and make a fundraising simplify the eventpage in one easy step. management process for our team and created aP Save time There’s no need to chase your event smooth journey for our participants to make a JustGiving page. supporters. We have seen They create one as part of the event registration process. more online fundraisingP Raise more pages created this year It’s easier than ever to make a JustGiving and we’re delighted page for your event, so more people will raise money online for your charity. that we’ve raised moreP Strengthen your brand through these channels Customise the event registration form than we did last year.” with your charity’s brand and sell your Joanna Dyson merchandise in the process. And market Head of events the event with help from Active Maggie’s Cancer Caring Centres Network’s experts. Find out how you can raise more money and boost participation at your next event. Visit http://just.ly/active-network22 justgiving.com
  20. 20. How it works for Maggie’s Monster Bike and Hike People wanting to sign up for the event register They submit their details and pay the event fee 1 on the Monster Bike and Hike website 2 through the Active Network registration form They are automatically prompted to create a They make a fundraising page where the correct 3 fundraising page on JustGiving 4 event and charity have been pre-selected, reducing the chance of human error justgiving.com 23
  21. 21. Page-creation APIIntegrate world-class technology withyour website, using our fundraising “For the 2011page-creation API. events there’s beenIt enables your supporters to make a 50% increase offundraising pages without having to leave entrants creatingyour charity’s website. fundraising pages.” Joanne WarnerP Seamless Senior manager Your supporters have the smoothest Cancer Research UK experience. They can sign up for an event and make a JustGiving page in just a few clicks.P Raise more It’s easier for your supporters to create a JustGiving page, so you’ll get more people raising money online for your charity.P Efficient There’s no need to chase your event participants to make a fundraising page. It’s all done in your registration process.24 justgiving.com
  22. 22. How it works for Great Ormond Street Hospital Children’s Charity (GOSHCC) Runners who have already secured a place for They enter a few details - including their size for 1 an event, such as the London marathon, come to 2 a free running vest, and whether they are running the GOSHCC website to find out how they can for one of GOSHCC’s corporate partners fundraise for the charity They select the event, say how much they They are automatically asked to start fundraising 3 are hoping to raise and explain why they are 4 by making a JustGiving page. The page is supporting the charity pre-populated with their information and GOSHCC branding justgiving.com 25
  23. 23. JustTextGivingby VodafoneJustTextGiving by Vodafone is the UK’s firstfree text donation service. It helps charities,no matter how big or small, raise more money. Acorns Children’s Hospice raisedP Free Text messages are free to send on all more than £7,500 networks and every penny of every donation goes to your charity. from text donations at one footballP Extend your reach The 50 million mobile phone users match – enough to in the UK can now give instantly and spontaneously to your charity. cover the hospice’sP Available to everyone running costs for Your supporters can also raise money via text donations. We’ll give them their own one day. free text code whenever they create a fundraising page on JustGIving.26 justgiving.com
  24. 24. How it works for other charitiesEvents Radio Specific appeals Social mediaPublic events, such as Anne Marie Millar, regional If you’re fundraising for an Use Facebook, Twitter andconcerts and football charity manager at urgent appeal, particularly other networks to promotematches, provide a great Cash for Kids Scotland one that’s in the news, text your code. It’s a reallyopportunity to promote says: “We’re using giving is a great way to simple call to action andyour text code and JustTextGiving for our offer people the chance to people can easily spreadencourage spontaneous Cash for Kids appeal to respond instantly. the word.donations. help us raise money for a new Teenage Cancer Unit. The Disasters Emergencies Laurier Nicas, digitalHoly Trinity Brompton Committee received over marketing officer at Dogsused JustTextGiving at a “We’ve been promoting £7,000 of text donations Trust, says: “Through ourconcert held at the O2 to our text code TEEN27 on to their East Africa appeal FUNdraising Weekendcelebrate Pentecost. They the radio, as well as on on JustGiving. appeal, we raised £1,500promoted their text code flyers, in fundraising packs from text donations fromPENT11 on the big screens and on Facebook. We are just a few Facebook postsand raised over £7,000 in over the moon to have per day.”a single night. raised nearly £5,000!” justgiving.com 27
  25. 25. Appeal pagesRaise funds online and by text for aspecific cause or project with an appealpage on JustGiving. Child’s i Foundation raised more thanP Transparent It’s easy for your supporters to see what £10,000 in 38 their donations are contributing to and for you to demonstrate the impact on hours to save baby your charity. Joey’s life using anP Easy to track appeal page. You can download reports that show all donations linked to the appeal page.P Community-building You can set a target for everyone to work towards and you can keep your supporters up to speed on progress by posting regular updates, pictures and videos.28 justgiving.com
  26. 26. 3 1 2 4 See at a glance how much has been raised, and Add text, photos and video to encourage1 download reports for more details 2 people to donate Social media integration makes it easy Supporters can donate online or by text3 to spread the word about the appeal 4 message, and they can leave a message justgiving.com 29
  27. 27. Individual givingBy joining JustGiving you enable people to Giving page and donate buttonsgive quickly and easily to your charity. This is your charity’s dedicated area on JustGiving — just like a mini website. This is where your supportersP Flexible can make a donation or set up a Direct Debit for your charity. You can direct them to this page by adding our Whether you want a simple way to ready-made buttons to your website. process Direct Debit donations on your website or to receive donations through Facebook, we have a tool that’s right for you.P Trusted With more than 10 years’ experience of online giving, JustGiving is a name your supporters recognise and trust to process their online donations to your charity.P Ready-made We’ve got buttons and widgets ready and waiting for you to implement. And if you need a hand getting them up and running, we’re here to help.30 justgiving.com
  28. 28. Donation widget Facebook appBy adding this widget, you enable your supporters to We’ve developed an app that enables your supportersdonate or set up a Direct Debit without leaving your to donate or set up a Direct Debit to your charitycharity’s own website. on Facebook. People give an average of 44% more when they are able to donate without leaving Facebook. justgiving.com 31
  29. 29. CRM solutionsReduce admin and save time by connectingJustGiving with your fundraising database. “We used to manuallyOur CRM solutions provide a faster, type every supporter’seasier way to process and manage yourJustGiving supporter data, helping you details into our database.improve supporter care. Now they seamlessly drop into our CRM andPFaster Your CRM is automatically updated we can automatically every day with details of all new send them an email fundraising pages. of thanks. Almost withPEasier You can allocate custom codes to the touch of a button, supporter records in your charity’s CRM all the time we were and transfer them to JustGiving with one click. taking doing the manualPImprove targeting work is freed.” With this information you can send Carolyn Bray more targeted communications Fundraising manager to your supporters with minimal Sands (thankQ user) manual input.CRM providers that have integrated with JustGiving:32 justgiving.com
  30. 30. Link your CRM to JustGivingYou can link your CRM to your JustGiving supporter data either through a ready-made tool orby developing your own solution. DATA CRM DATAUse a ready-made tool Create your own solution Find out how you can link your CRM to JustGivingCRM providers thankQ, Salesforce You can also use our open platformand Blackbaud have already to develop integration tools linking Visit http://just.ly/crm-solutionscreated tools that link your CRM to your CRM to your JustGivingJustGiving. We are working with supporter data.other CRM providers to help themdevelop tools for their platforms too. justgiving.com 33
  31. 31. January We launch our In Memory fundraising tool People taking part in an event to fundraise in memory of a loved one raise up to 54% February more than other fundraisers We launch new and improved fundraising pages March We celebrate reaching the £1 billion fundraising milestone April We launch a new app for Facebook Timeline, making it easy for your supporters to showcase their giving June The average donation We successfully challenge on Facebook HMRC’s view that transaction fees is £21.50 on donations should be subject to VAT A £3.3 million rebate is split between more than 9,000 charities July We partner with Active Network to launch our event registration and fundraising tool August We launch data integrations with ThankQ, Salesforce and appiChar, and The Raiser’s Edge September We launch even more mobile- friendly fundraising pages October Over 30% of visits to We power online fundraising JustGiving are on for NSPCC’s running events a mobile phone (using our page-creation API) November We launch a new JustGiving account for your charity December We enable your supporters all over the world to give in eight different currencies Growing the world of giving34 justgiving.com Our highlights of 2012
  32. 32. Want to find out more?Email findoutmore@justgiving.comCall 0845 078 2064First Floor30 Eastbourne TerraceLondon W2 6LAUnited Kingdom Printed on 100% recycled paper36 justgiving.com

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