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The mobile donation revolution

by JustGiving on May 13, 2011

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Discover the huge opportunity for donations through mobile, and how you can get started right away.

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Discover the huge opportunity for donations through mobile, and how you can get started right away.

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The mobile donation revolution — Presentation Transcript

The mobile donation revolution
Elizabeth KessickHead of InsightJustGiving

About JustGiving
Over 13m users
Over
8,000 charities
over£850m
raised

Mobile is bigger than you can imagine
http://www.flickr.com/photos/cherrycan/270626632/

We love our mobile phones!
23% of web browsing
140 text messages per person per month
Young people aged 18-29 are the most in-tune with mobile technology

But most of us aren’t donating this way
Women aged 45-64 are the most likely to give. Men aged 16-24 are the least likely.
56% of the UK adult population donate to charity in a typical month
Only 20% of charities fundraise using text: barriers to entry are high costs and lack of knowledge.
8% of the population contribute 47% of total donations
Cash is still the most common method of donation used by half of all donors
http://www.flickr.com/photos/howardlake/4995038929

Mobile is different from the web
http://www.flickr.com/photos/stitch/68831738//

Percentage of visits to JustGiving.com from mobile devices...
That’s a growth rate of nearly 82% in 2011 alone!
In April we had around 23,800 visits from mobile phones every day....
Snacktime is on the rise

Snacktime happens any day

Snacktime happens anytime

Slacktivism works!
The American Red Cross raised $8m in 48 hours following the earthquake in Haiti
Comic Relief 2011 raised £15.17m by text donations – the highest raised through text donations ever!
The total donated by text to the DEC through appeals is around 18%
The number of smartphone transactions on JustGiving has doubled since introducing mobile views
@willjohnh

Get started now
http://www.flickr.com/photos/jonas_in_china/2863869233/

Mobile views

Mobile sites

The process

Get started with JustTextGiving
You can also register for a free‘JustTextGiving by Vodafone’ account with one free phone call
0800 052 1081
If you’re already a JustGiving member, simply login to your charity account to set up your text donation codes

It’s so easy....
Log in to your account
Create your unique 6 digit SMS code(s)
Add your JustTextGiving codes to your marketing.
Watch your donations mount up on your online dashboard and in your reporting
Receive your text donations through BACS payments from JustGiving or by cheque

Get free marketing kits
What you get:
- 20 A3 Posters
- 20 A4 Posters
- 50 Leaflets
- 50 Business cards
- 50 Stickers
Get your free kit at www.justtextgiving.co.uk

Give it a go...
http://www.flickr.com/photos/dakima-arts/3545622348/
http://www.flickr.com/photos/haagsuitburo/3698149738/
http://www.flickr.com/photos/phalinn/2871697045
http://www.flickr.com/photos/heavenly-shell/5525908521

JustTextGiving in the wild...

Coming soon....

In summary
Text messaging is hugely popular, and an ideal springboard for immediate response campaigns
Almost everyone is an mobile phone user. People love their mobiles and use them for all sorts of things
Use of the mobile web is going up and up...it’s worth thinking about these users & their experience with your content and website
Mobile needs to be part of your fundraising mix right now. And you need to keep on thinking about it too
http://www.flickr.com/photos/iguanajo/13693220/

Elizabeth Kessickelizabeth@justgiving.com
@Izabel_blue
www.justtextgiving.co.uk
0800 052 1081

The mobile donation revolution

by JustGiving on May 13, 2011

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The mobile donation revolution — Presentation Transcript