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Online Fundraising made easy

December 2013

Marco Kuntze
@kuntze
marco@justgiving.com
www.justgiving.com/charities
To connect every cause
to givers who care

12 years
22 Million Users
€1.8 Billion raised
€300 Million this year
BECAUSE ITS
LESS LONELY
THAN SUFFERING
FROM
ALZHEIMERS
VICKY RAN ALL WINTER...
AND COMPLETED 26.2MILES

SHOW YOU
CARE
BECAUSE IT LESS
SCARY THAN
BEING
DIAGNOSED WITH
CANCER

SHOW YOU
CARE
http://just.ly/Dublin-Marathon-Pho
www.justgiving.com/en/discover
REACH: You’ll be where the people are
 Reach a global community of supporters and givers
 Benefit from word-of-mouth mar...
INCOME: You’ll raise more money
 People are more generous online
 More payment choices (credit card, direct debit,PayPal...
EFFICIENT: You’ll save time + admin
 Better ROI
 Instant reporting and supporter insights
 Triggered email alerts (page...
Many ways to raise money online
1.
2.
3.
4.
5.
6.

Event fundraising
Appeals and Direct Giving
In Memory fundraising
Compa...
JG event partnerships

Event Fundraising

 Public events
 Charity organised events
 Supporter organised
Appeals Fundraising

 Raise money for specific appeal or projects
 Show community of givers
 Supporters and givers shar...
www.childsifoundation.org/blog/2010/08/from-joey-with-love/
www.youtube.com/watch?v=0izq1pN6Z3E
Public outpouring of grief
In contrast to 2012....
In Memory pages
In Memory pages are
automatically given
a sensitive theme
The page can be shared
on social networks
in a s...
“In

the hospital we just set up a page and that was
it. I really don’t remember doing it. We were kind
of on autopilot bu...
Company Fundraising
Companies want to:
Showcase their support
Track success
Engage with their staff
Charity opportunities
...
The new fundraiser

Social media savvy

Mobile user
Smartphone usage in the Vatican
Smartphone usage in Ireland

http://www.thinkwithgoogle.com/mobileplanet
Smartphone usage in Ireland
Irish Smartphone users who’ve made a purchase

2013
4G is coming
% of visits to
JustGiving that are
from mobile devices

32%

6%

April
2010

70%

55%

15%

April
2011

April
2012

April
...
A *marathon* amount of mobile traffic
Growth of mobile Facebook
Mobile Facebook has overtaken desktop Facebook
Facebook’s (mobile) user stats

May 2013
And it’s still growing...

July 2013
Ok, so why
does that
matter?
Sonny’s law – after every action, share
Registered for an event?
Made a donation?
Signed a petition?
Signed up for newslet...
Timeline integration
Greater context, more reach
Facebook timeline
One active
fundraiser

14.2 sponsors

160 unique visits to their
fundraising page

562 friends view ..
posts on Facebook

...
Our mobile journey

Jan 2011

July 2012

October 2012
The impact of mobile optimisation
Easier process = more money raised
New mobile social sharing
Mobile users share more
Social begets social

Shared donations that result in another Shared donations that result in another
donation
share
Slacktivism is a myth
Slacktivism is a myth (especially on mobile)
Mobile usage
will only
increase
Mobile users
share more
Mobile is
social, social is
mobile
How to get started

www.flickr.com/photos/83633410@N07/7658298768
Promote it!
Cover off the basics first:
 Your website, emails
 Fundraising pack, posters, press
releases and at events –...
Your website
 Make it easy for people to
give – to you and other
supporters (people like to give
to people)

CHARITY:
Cle...
Your website
 Make it easy for people to
give – to you and other
supporters (people like to give
to people)
 Make it eas...
Your website
 Make it easy for people to
give – to you and other
supporters.. People give to
people
 Make it easy for th...
Support your fundraiser
JustGiving lets you know each time that new fundraising page is rated in support of
your charity. ...
blog.justgiving.com
facebook.com/justgiving
@justgiving

Join JustGiving at www.justgiving.com/charities
Online fundraising made easy, Dublin
Online fundraising made easy, Dublin
Online fundraising made easy, Dublin
Online fundraising made easy, Dublin
Online fundraising made easy, Dublin
Online fundraising made easy, Dublin
Online fundraising made easy, Dublin
Online fundraising made easy, Dublin
Online fundraising made easy, Dublin
Online fundraising made easy, Dublin
Online fundraising made easy, Dublin
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Online fundraising made easy, Dublin

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On Wednesday 4th December we hosted a free seminar in Dublin to share our insights on how online fundraising can boost income for your cause. Raising money online doesn't have to be complicated, and charities of all shapes and sizes can use the internet to increase donations. Read this presentation for lots of top tips on how to get started.

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Transcript of "Online fundraising made easy, Dublin"

  1. 1. Online Fundraising made easy December 2013 Marco Kuntze @kuntze marco@justgiving.com www.justgiving.com/charities
  2. 2. To connect every cause to givers who care 12 years 22 Million Users €1.8 Billion raised €300 Million this year
  3. 3. BECAUSE ITS LESS LONELY THAN SUFFERING FROM ALZHEIMERS VICKY RAN ALL WINTER... AND COMPLETED 26.2MILES SHOW YOU CARE
  4. 4. BECAUSE IT LESS SCARY THAN BEING DIAGNOSED WITH CANCER SHOW YOU CARE
  5. 5. http://just.ly/Dublin-Marathon-Pho www.justgiving.com/en/discover
  6. 6. REACH: You’ll be where the people are  Reach a global community of supporters and givers  Benefit from word-of-mouth marketing  Rich content and stories to share  50% of people on JustGiving find us through social media  Millions of supporters are already on JustGiving www.flickr.com/photos/jamescridland/613445810/
  7. 7. INCOME: You’ll raise more money  People are more generous online  More payment choices (credit card, direct debit,PayPal)  Enable people to give where + when they want (PC, mobile, Facebook etc)  Supporters can give in chosen currencies  Improve cash flow and better return of sponsorship money http://www.flickr.com/photos/41036398@N00/3455272493/
  8. 8. EFFICIENT: You’ll save time + admin  Better ROI  Instant reporting and supporter insights  Triggered email alerts (page created, donation received, thanking)  Build relationships from the start (not just when the cash comes in)  Less burden on administration  More secure than cash donations http://www.flickr.com/photos/kozumel/2228603119/
  9. 9. Many ways to raise money online 1. 2. 3. 4. 5. 6. Event fundraising Appeals and Direct Giving In Memory fundraising Company fundraising Social media fundraising Mobile fundraising
  10. 10. JG event partnerships Event Fundraising  Public events  Charity organised events  Supporter organised
  11. 11. Appeals Fundraising  Raise money for specific appeal or projects  Show community of givers  Supporters and givers share appeal with their network
  12. 12. www.childsifoundation.org/blog/2010/08/from-joey-with-love/ www.youtube.com/watch?v=0izq1pN6Z3E
  13. 13. Public outpouring of grief
  14. 14. In contrast to 2012....
  15. 15. In Memory pages In Memory pages are automatically given a sensitive theme The page can be shared on social networks in a single click This is where your fundraiser can tell their story and pay tribute to a loved one The name of the person who is being remembered links through to a collection page Your charity features prominently on the page Your fundraiser can add updates
  16. 16. “In the hospital we just set up a page and that was it. I really don’t remember doing it. We were kind of on autopilot but because so many people asked us what they could do this was the only thing we could think of” “The best thing for me was the link with Facebook. That was the easiest thing” )
  17. 17. Company Fundraising Companies want to: Showcase their support Track success Engage with their staff Charity opportunities Extent your corporate partnership Encourage staff to fundraising for you
  18. 18. The new fundraiser Social media savvy Mobile user
  19. 19. Smartphone usage in the Vatican
  20. 20. Smartphone usage in Ireland http://www.thinkwithgoogle.com/mobileplanet
  21. 21. Smartphone usage in Ireland
  22. 22. Irish Smartphone users who’ve made a purchase 2013
  23. 23. 4G is coming
  24. 24. % of visits to JustGiving that are from mobile devices 32% 6% April 2010 70% 55% 15% April 2011 April 2012 April 2013 April 2014
  25. 25. A *marathon* amount of mobile traffic
  26. 26. Growth of mobile Facebook
  27. 27. Mobile Facebook has overtaken desktop Facebook
  28. 28. Facebook’s (mobile) user stats May 2013
  29. 29. And it’s still growing... July 2013
  30. 30. Ok, so why does that matter?
  31. 31. Sonny’s law – after every action, share Registered for an event? Made a donation? Signed a petition? Signed up for newsletter? Watched a video? Encourage people to tell their friends And get them to say WHY their friends will be interested
  32. 32. Timeline integration
  33. 33. Greater context, more reach
  34. 34. Facebook timeline
  35. 35. One active fundraiser 14.2 sponsors 160 unique visits to their fundraising page 562 friends view .. posts on Facebook . and that doesn’t include all the other ways fundraisers share their story
  36. 36. Our mobile journey Jan 2011 July 2012 October 2012
  37. 37. The impact of mobile optimisation
  38. 38. Easier process = more money raised
  39. 39. New mobile social sharing
  40. 40. Mobile users share more
  41. 41. Social begets social Shared donations that result in another Shared donations that result in another donation share
  42. 42. Slacktivism is a myth
  43. 43. Slacktivism is a myth (especially on mobile)
  44. 44. Mobile usage will only increase
  45. 45. Mobile users share more
  46. 46. Mobile is social, social is mobile
  47. 47. How to get started www.flickr.com/photos/83633410@N07/7658298768
  48. 48. Promote it! Cover off the basics first:  Your website, emails  Fundraising pack, posters, press releases and at events – flyers Then think about:  Facebook and Twitter Then think about: 1. Paid search via Google Grants 2. SEO + link-building http://www.flickr.com/photos/carolyns-pics/8643426322/
  49. 49. Your website  Make it easy for people to give – to you and other supporters (people like to give to people) CHARITY: Clear donate button PEOPLE: Supporters raising money for Tree of Hope and links to their fundraising pages so people can donate to them
  50. 50. Your website  Make it easy for people to give – to you and other supporters (people like to give to people)  Make it easy for them to get to know you and what they can help you achieve Facebook feed shows the personality of your charity Clear mission statement
  51. 51. Your website  Make it easy for people to give – to you and other supporters.. People give to people  Make it easy for them to get to know you and what they can help you achieve  Make it easy for them to find out how to get involved – inspire them with ideas Clear instructions Advice and inspiration
  52. 52. Support your fundraiser JustGiving lets you know each time that new fundraising page is rated in support of your charity. We’ll also give you the email address of that new fundraiser Tree of Hope Children’s Charity uses these emails to contact their new fundraisers and welcome them to the charity.  The charity sends a welcome email, thanking the fundraiser for choosing to raise money for them.  They offer fundraising tips & information on how to make the most of fundraising page  They also contact the fundraiser when their activities are finished to say thanks
  53. 53. blog.justgiving.com facebook.com/justgiving @justgiving Join JustGiving at www.justgiving.com/charities
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