The document provides an overview of a session about maximizing participation and fundraising at events through partnerships between ACTIVE Network and JustGiving. The session objectives are to introduce the companies, discuss trends in event participation and fundraising, and how the partnership can help organizers increase participation and fundraising. Success stories and networking opportunities are also mentioned.

1. Making every step count
How to maximise participation and
fundraising at your event

2. Objectives of today’s session
 Who are ACTIVE Network and JustGiving
 Trends and insights in the events market
 Why JustGiving and ACTIVE Network are partnering
 How we can help you maximise participation and fundraising
at your events
 Success stories
 Opportunities to network

3. Introduction to JustGiving and ACTIVE Network
JustGiving
 UK’s largest fundraising platform
and most viewed website in the
charity giving sector
 21 million donors
 1.4 million fundraisers
 Raised over £1 billion online
 £4 million donated each week
 Over 9,000 charity partners
 300 corporate partners
 Last year 3450 events on JustGiving

4. Introduction to JustGiving and ACTIVE Network

5. ACTIVE Network services
Technology: Media:
1 Service the specific needs of every
type of activity organiser.
2 Distribution and demand generation
Activity and Participant Management People looking for things to do
• Registration • Active.com
• Payment
• Database
• Marketing

6. What’s your Active VIDEO

7. What’s the most incredible fundraising story you’ve ever heard of?
Claire Squires at the Eddie Izzard’s Sport Relief Charlie Simpson, aged 7,
London Marathon 2012 challenge raising more than £210,000 for
Haiti

8. Your event goals
Charities Event organisers
 Increase participation – and build  Maximise participation – ensure that
long-term relationships with your you sell out your event. Acquire new
participants. participants and retain your current
consumers.
 Maximise online fundraising for
your event – make it quick and easy  Build partnerships charities – charity
for your participants to start supporters are a key source of highly
fundraising. motivated participants.
 Save time and money – with limited  Sponsorship activation – attract
resources you need to use cost- commercial sponsors and build good
effective tools to maximise relations with local authorities.
participation and fundraising.
 Brand recognition

9. The event and fundraising landscape
Many events still have no
New event types raise more
fundraising element
 In 2011 there were 16,486  In 2012 the average raised on a
organised charity and non- marathon / running
charity events in the UK fundraising page is £354
 There were 3,450 organised UK  Treks (£970), Triathlons (£744)
charity events on JustGiving and cycling events (£463) all
raise more per page
 Only one in five events
incorporate fundraising  The amount raised per page
has grown by 9% from 2011 to
2012

10. The network effect of fundraising
Your participants are great brand ambassadors for your
event...especially when they’re running for a cause
One active
fundraiser
14.2 sponsors
160 unique visits to their
fundraising page
562 friends view posts on Facebook
...and that doesn’t include all the other
ways fundraisers share their story

11. Grow participation by encouraging fundraising
One in four fundraisers will choose either to take part in the same event for
charity the next year or will inspire a friend or family member to take part
instead.
One active
fundraiser
12.6%
fundraise on
JustGiving
for the
same event
Of over 400 fundraisers next year for every 100
who answered a recent fundraisers this
year, 11 of their
JustGiving survey, 99% sponsors will
said they would fundraise for the
same event next
recommend the event they year
fundraised for to a friend or
family member.

12. The new event fundraiser
? ?
? ?

13. The new event fundraiser
Social media savvy

14. Facebook as a key driver for fundraising revenues
In 2011 Facebook drove over a million donors
to JustGiving
These donors gave £22 million (with just under £1
million raised alone from mobile Facebook)
Future gazing: By 2015 we estimate 50% of donations on JustGiving will come
from Facebook

15. We see the same trend in event registration
300% higher ROI from Facebook conversion than email invitation (5%
conversion)

16. The new event fundraiser
Social media savvy Mobile user

17. By mid 2013 mobile will overtake desktop traffic
 42m 3G mobile subscriptions in the UK
 24% of all visitors to Active.com currently come from mobile, 32% on JustGiving
 Half of all local searches are performed on mobile devices
 We expect another jump this Christmas as consumers get their new smartphones and tablets

18. Mobile optimisation is really important
When the participant registers for an event

19. Mobile optimisation is really important
...and when people fundraise and donate

20. The new event fundraiser
Social media savvy Mobile user
In Memory motivated

21. In memory fundraising is a key motivation for participation
 Health and medical charities estimate that between 50-80% of all their event pages are in
memory motivated
 People raising money in memory of a loved one through an event have been seen to raise 53%
more (up to £700)
 In memory fundraisers are highly motivated and need special tools and support

22. The new event fundraiser
Social media savvy Mobile user
In Memory motivated Employee

23. Companies represent a new opportunity area for event organisers
 Over 300 domestic and multi-national companies fundraising on JustGiving
 Over £25m raised by company employees on JustGiving in 2011
 Companies looking for ways to engage their employees in activities and give back to the
community

24. The new event fundraiser
Social media savvy Mobile user
In Memory motivated Employee

25. Key insights
 Event participation and fundraising is still growing
 Charities supporters are highly engaged participants
 The network effect of fundraising enables event organisers to acquire and
retain new participants at no cost
 UK citizens are rapidly switching to mobile and tablets...are you ready?
 People motivated by in memory are the most committed event fundraisers
 Companies represent a new opportunity area for event organisers and
charities

26. VIDEO

27. Event perspectives on
making every step count

28. Events v’s participation
Running Cycling Triathlon
stability 52% up 17% up
Events Participation
• Participation in sports increased by 1% (comparison of 2011-2012 data with 2005-2006 data)
Source: Sport England Active People Survey

29. Competitive landscape
Consumer
 Venue
 Concept
 Date £

30. Event concept - Getting it right
Consumer
 Venue
 Concept
 Date

31. Putting the PERSON at the center of activities and lifestyle
Personal
Account
Offers Activities
Newsletters Fundraising
Training
Community
Plans
Teams Results
Public
Profile

32. Provide the participant the platform across multiple devices
Tablet
Phone Desktop

33. Participants event lifestyle
Activity
Talk about the activity
Sharing goals
Compare experiences
Sharing activities Activity Registration
& Participation Pick the next challenge
Preparing to participate
Find & Register Prepare Participate Reflect Repeat

34. ACTIVE Network services
Technology: Media:
1 Service the specific needs of every
type of activity organiser.
2 Active.com and JustGiving
Brand Event Promotion
Data Capture Early Bird
User Logic Pricing Tiers
Team and Group Entry Sponsors
Multiple Purchase Social B2C and C2C
E-Commerce Corporates
Discount Management Charities
Fundraising Referral Program

35. Best practices and ideas – Tiered pricing
Right Event Concept – Hitting Capacity
 Sold 43% more entries in first Hour
 29% more entries in first Week
 18% increase on entry fee revenue
 From a 2% increase in participation

36. The ACTIVE Network & JustGiving event cycle
Open registration
Early bird/ Special price
Fundraising
Surveys
Social media
Training
Emails
Event QR codes
Price 2
Event
mobile app
Price 3

37. The role of the event organisation
Organiser
 Profiling
 Family & friends
 Concept
 Location
 Partnerships, Sponsors
 Marketing (Social, Video, Mobile,…)
 Multi-Purchase
 Reward
 Technology

38. Questions to ask yourself
Organiser
 Who are your Customers?
?  Why should people enter?
?
 What is your Brand/Identity?
 How will you fill your next event?

39. Questions to ask yourself
Organiser
Do we spend equal amount of time on
 Getting Participants
?  Managing Event
?
 Building Communities
 Vision

40. Charity case study
Maggie’s Cancer Caring Centres
Maggie’s Monster Bike & Hike 2012
Joanna Dyson, Head of Events
Graham Tyrrell, Head of Online

41. NETWORKING BREAK
Scan the QR Code to access our 3 question survey from the event Mobile App
Comment this event on Twitter: #activejustgiving

42. Event Organiser
case study
Run For All
Mike Tomlinson, Founder

43. Demo
Online registration and fundraising –
The consumer perspective

44. Event registration

45. Event registration

46. Event registration

47. Event registration

48. Event registration

49. Finalise your charity selection

50. Customise your JustGiving fundraising page

51. Start fundraising!

52. Fundraising reminder email

53. Q&A Panel

54. Thank you for Attending!