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Jonathan Waddingham, Facebook and Fundraising, Impact through innovation
 

Jonathan Waddingham, Facebook and Fundraising, Impact through innovation

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Jonathan Waddingham, Facebook and Fundraising, Impact through innovation Jonathan Waddingham, Facebook and Fundraising, Impact through innovation Presentation Transcript

  • Facebook and fundraising Jonathan Waddingham Rosa Birch @jon_bedford facebook.com/rosa.birch Product Manager @justgiving Facebook January 29th 2013
  • What we’ll cover Why Facebook is important How we integrate with Facebook Facebook hints and tips Q&A
  • 1.8 billion A great first impression
  • The numbers we like In 2012, Facebook drove over 1.8 million donors to JustGiving, 50% more than 2011 They gave over £34 million, up 44% on 2011 Mobile Facebook drove over £5.3 M, over 5 times as much as 2011 Post-donation sharing to Facebook generated £1.4M Our Facebook app generated over £680k ~10% of all Facebook traffic was generated by our social sharing tools
  • ‘Social sponsorship’
  • Sharing for donors...
  • Sharing for fundraisers...
  • And there’s the app http://apps.facebook.com/jgdonation/
  • Oh, and Timeline integration too
  • Aggregations showcase activity
  • Sonny’s law – after every action, share Registered for an event? Made a donation? Signed a petition? Signed up for newsletter? Watched a video? Encourage people to tell their friends And get them to say WHY their friends will be interested
  • (it’d be rude to not mention mobile) Jan 2011 July 2012 October 2012
  • Growth of mobile 4% 10% 26% 40% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Jan-10 Jan-11 Jan-12 Jan-13 Percentage mobile & tablet visits
  • Growth of mobile Facebook 0.2% 0.3% 10.0% 16.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% Jan-10 Jan-11 Jan-12 Jan-13 Percentage of all traffic from Mobile Facebook
  • Jonathan Waddingham Product Manager @justgiving @jon_bedford slideshare.net/jwaddingham Rosa Birch Facebook @rosabirch Facebook.com/rosa.birch