People want to give in different places “You just put it on Facebook and “The best thing for me then, before you know was the link with it, boom, you‟ve got lots Facebook. of people on it and That was the easiest you‟re getting thing” [donations].”
Now... In 2012 Facebook drove 1.8 million donors to JustGiving They gave £34 million (up 44% on 2011) Future gazing: By 2015 we estimate more than 50% of donations on JustGiving will come from Facebook
Social giving: Greater context, greater reach Enabling people to share their donations creates a viral effect Each share encourages more people to give and is worth an extra £5 donation to your charity In 2012, post-donation sharing on Facebook generated an additional £1.4m in donations to charity
Social giving: more exposure Your charity and your fundraisers can reach more people, with minimal effort By enabling people to share on Facebook we‟re creating more exposure for your charity and your fundraisers
The network effect of fundraising Your fundraisers are great brand ambassadors for your cause One active fundraiser 14.2 sponsors 160 unique visits to their fundraising page 562 friends view posts on Facebook ...and that doesn‟t include all the other ways fundraisers share their story
Donations from Sept 2011 to April 2012 £925,817 total £21.50 average donation £4.50 value per share £55,482.48 total £25.18 average £1.80 value per share £21,912 total £33.87 average £3.30 value per share
Some social sharing tools Sonny’s law: After every action, get people to share: Registered for an event? Made a donation? Signed a petition? Signed-up for a newsletter? Watched a video? Ask them to share the news on Facebook and Twitter! Or you can use tools like AddThis or ShareThis They enable you to add these buttons to your website, so people can share automatically
Social giving: the power of an update Video share worth £19 Share worth £12 www.justgiving.com/Sheila-Turner
Key tools – Your Facebook presenceThis is a first – we‟ve developed apps thatenable people to donate without leavingFacebook.We have an app for your charity, so you canadd it your organisation‟s Facebook page andreceive donations..And one for your fundraisers, so that theirfriends can sponsor them.Why important? 68% of the UK population is on Facebook. In May 2012, 32% of donations came from Facebook, a 130% year on year growth!
Charity case studies – Our top 5 Facebook timelines1) Handicap International UK – For smart use of the „About‟ and „Featured app‟ sections
Charity case study – our top 5 Facebook timelines2) Macmillan Cancer Support – For getting creative with the timeline feature
Charity case study – our top 5 Facebook timelines3) Blue Cross – For highlighting and promoting interesting content
Charity case study – our top 5 Facebook timelines4) Meningitis Research – For using the new cover photo feature
Charity case study – our top 5 Facebook timelines5) War Child – For using an email application to encourage newsletter sign-ups
Action #1Help your fundraisers raise more through social media bysending them some of JustGiving‟s tipsTop ways of using social Top tips for fundraising Raise more by making a media to fundraise on Twitter video
The new fundraiserSocial media savvy Mobile user
Growth of mobilePercentage of mobile & tablet visits to JustGiving 45% More people are using 40% 40% the internet on their 35% mobile phones – 36 million people in the 30% 26% UK own a smartphone! 25% 20% When they visit 15% JustGiving on their 10% mobile, we are tailoring 10% 4% their experience, so it 5% continues to be 0% enjoyable, convenient Jan-10 Jan-11 Jan-12 Jan-13 and easy to give.
Mobile devices are changing the game % of JustGiving.com traffic coming from mobile devices 35 30 120% YoY increase in mobile browsing to 25 JustGiving YTD 20 Other iPad 15 Android iPhone 10 total 5 0
Mobile optimisation is really important Your fundraisers and their supporters deserve the best Your charity‟s page on JustGiving looks great on a mobile phone.
Mobile optimisation is really importantAnd we‟ve created a donation process that‟s super simple, so it‟s noweven easier for people to give on the go to your charity.
What to do when online isn’t an optionJustTextGiving by Vodafone is the UK‟sfirst free text donation service You receive 100% of every donation Over 50m mobile users in the UK empowered to give instantly and spontaneously It‟s for your supporters too - they can receive text donations to their fundraising pages Click here to find out more about Free marketing materials for your charity – posters, letter templates JustTextGiving and a banner
Key tools – text donations + how it works for donors They see your charity‟s unique six-digit code on an advert, poster or banner They send a text that includes your charity‟s code and an amount (for example, CHAR17 £10) to 70070 They‟ll then receive a thank you message and a link to an online form Here they can confirm whether or not they‟re a UK tax payer That way, your charity benefits from an extra 25% through Gift Aid
Charity case study – text donationsA charity that has felt the impact of textdonations is Acorns Children‟s Hospice.It publicised a text code during afootball match and raised £7,500!JustTextGiving is perfect for events justlike this. It also works well for:- Cake bake sales- Bag packing at supermarketsThese days people carry less cash, butthey always have their mobile phone! Click here to read this case study
Action #2Encourage your supporters to set up a text code onJustGiving and send them tips on how to use it: How to set up a text code 5 text fundraising tips
The new fundraiserSocial media savvy Mobile userIn Memory motivated
In Memory growth on JustGiving 31% growth between 2010 and 2011 31% Donations are 40% higher than average 20% 12% of fundraising in 2012 49% has been linked to In Memory 57% The top 3 categories are: 1. Running/marathons 2. Other Occasions 3. Walks
Action #3Identify which supporters are raising money in memory. Howcan you tailor your comms to these supporters?Based on our research, we suggest: Using the data available to tailor your approach Talking to them Offering them as much support as possible
The new London marathon fundraiserSocial media savvy Mobile userIn Memory motivated Employee
£25m raised by companies on JustGiving in 2011
Fundraisers want to run with their colleagues Branding Quick and easy to set up Reporting Teams League tables Multi-charity partnerships Long term partnerships Employee choice of charity
Help your corporate partners raise more “JustGiving‟s Company Fundraising profiles are absolutely brilliant and we recommend them to all our corporate partners. I don‟t think we would have raised as much money as we have without it. When we mention JustGiving to our partners, their faces light up - they love it.” - Macmillan
Action #4Are your corporate partners one of the 400 companies whoalready have company profiles on JustGiving? If yes – you can encourage your fundraisers to connect to their company. If not, put them in touch with JustGiving and we can help them set up a Company Fundraising profile
Digital fundraising – Why bother? Youll raise more money People are more generous when they give through a website. The average online donation is £30, compared to £15 offline. You’ll make it easy for people to give 50m mobile phone users are ready to give instantly and spontaneously You’ll benefit from automatic Gift Aid reclaim A whopping 85% of online donations are eligible for Gift Aid, compared to only 43% offline. You’ll be where the people are A third of people on JustGiving find us through social networks.
Why JustGiving?You can trust us with your fundraising because we’re experts in giving We have more than a decade‟s experience in online giving. All of our fundraising tools are built with this expert knowledge, so you‟re in safe hands.Automatic Gift Aid reclaim We automatically reclaim Gift Aid on your behalf – no paperwork for you and an extra 25% on every eligible donation.Its easy for your supporters to raise more We‟ve developed tools for anyone to support your charity at the click of a button. And if your supporters need any help, they can call or email us any day of the week.You’ll have all the tools you need to fundraise all year round Our ongoing investment in world-class technology means your charity automatically benefits from the latest fundraising – such as text giving, facebook fundraising and direct debit donations.
How it works – getting started on JustGiving1. Register your details at www.justgiving.com/charities. We‟ll then email you a few simple forms to fill-in.2. Fill in the forms and pop them in the post to us.3. Once we receive your completed forms, well have you registered on JustGiving within 24 hours• Online support: http://just.ly/charity-support• Email: email@example.com• Phone: 0845 078 2065
About JustGivingWe believe everyone is naturallygenerous and people give when they can.Our founders – Zarine Kharas and Anne-Marie Huby – pictured a world where givingwas easier, more enjoyable and inspiring. In2001 they founded JustGiving and started tomake it happen.We’re proud to say we’ve been growingthe world of giving ever since investingour fees in world-class technology andhelping raise over £1 billion for thousands ofcharities and local causes.We’re creating a future where donating isso inspiring that it becomes part of everydaylife. Where giving is a given.We’d love you to join us.