Your supporters often have very personal reasons to raise money for your charity and can become powerful advocates for your cause. In this session JustGiving will share insight on something they're calling the fundraising 'network effect'- the idea that fundraisers inspire others to take on charity challenges and help you recruit supporters. The charity Maggie's Cancer Caring Centres will share how they've increased fundraising at their event 'Maggie's Monster Bike & Hike' and taken their event registration process online. This session will also explore a key motivation for many charity supporters - fundraising In Memory of a loved one. JustGiving research indicates that people taking part in an event to fundraise in memory of a loved one raise up to 54% more than fundraisers who aren't raising money in memory. Insights from JustGiving and Great Ormond Street Hospital Children's Charity will explain why and how you should look after these highly motivated individuals.