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Getting started with onlinefundraisingEnlighten conference, May 2013Sally Chambers@salleeannsally@justgiving.comwww.justgi...
What we’re going tocover today1. Online fundraising – why bother?2. Getting started3. The new fundraiser
What we’re going tocover today1. Online fundraising – why bother?2. Getting started3. The new fundraiser
www.flickr.com/photos/jamescridland/613445810/REACH: You’ll be where the people are 85% of the UK adult population use th...
Online fundraising – why bother? Not only is the number ofpeople using the internetincreasing, so is amountthey‟re using ...
Online fundraising – why bother? Social networking hasbroad appeal – 50% of theUK population usesFacebook Using social n...
Online fundraising – why bother? Nearly a third (32%) ofthose aged over 65 nowshop online This has doubled since2008
www.flickr.com/photos/doug88888/4612035503/INCOME: You’ll raise more money 85% of online donations on JG are eligible for...
http://www.flickr.com/photos/kozumel/2228603119/EFFICIENT: You’ll save time + admin Automated Gift aid reclaim Instant r...
What we’re going tocover today1. Online fundraising – why bother2. Getting started3. The new fundraiser
Your website Make it easy for people togive – to you and othersupporters (people like to giveto people)CHARITY:Clear dona...
Case study – Positive EastPositive East is a great advocate for its supporters. They use social media to promoteand celebr...
Your website Make it easy for people togive – to you and othersupporters (people like to giveto people) Make it easy for...
Your website Make it easy for people togive – to you and othersupporters.. People give topeople Make it easy for them to...
A myth...
http://www.flickr.com/photos/carolyns-pics/8643426322/Promote it!Cover off the basics first: Posters, press releases and ...
Some resources worth checking out What‟s so great about Wordpress? Made with Jam - http://onesite.madewithjam.org/ 8 ti...
What we’re going tocover today1. Online fundraising – why bother2. Getting started3. The new fundraiser? ?
The new fundraiserSocial media savvy
Then...
Now...In 2012 Facebook drove1.8 million donors to JustGivingThey gave £34 million (up 44% on 2011)Future gazing: By 2015 w...
People want to give in different places“You just put it onFacebook andthen, before you knowit, boom, you‟ve got lotsof peo...
Social giving: Greater context, greater reach Enabling people to share theirdonations creates a viral effect Each share ...
Social giving: more exposure Your charity and yourfundraisers can reachmore people,with minimal effort By enabling peopl...
The network effect of fundraising...and that doesn‟t include all the otherways fundraisers share their story562 friends vi...
Some social sharing toolsSonny’s law:After every action, get people to share: Registered for an event? Made a donation?...
Social giving: the power of an updatewww.justgiving.com/Sheila-TurnerShareworth £12Video share worth£19
Key tools – Your Facebook presenceThis is a first – we‟ve developed apps thatenable people to donate without leavingFacebo...
Using Facebook & Twitter Set some objectives – Whatdo you want to achieve? Arethey in line with your charity‟soverall amb...
Charity case studies – Our top 5 Facebook timelines1) Handicap International UK – For smart use of the „About‟ and „Featur...
Charity case study – our top 5 Facebook timelines2) Macmillan Cancer Support – For getting creative with the timeline feat...
Charity case study – our top 5 Facebook timelines3) Blue Cross – For highlighting and promoting interesting content
Charity case study – our top 5 Facebook timelines4) Meningitis Research – For using the new cover photo feature
Charity case study – our top 5 Facebook timelines5) War Child – For using an email application to encourage newsletter sig...
Some resources worth checking outFor you: www.facebook.com/nonprofits www.facebook.com/facebooktips Building your prese...
The new fundraiserSocial media savvy Mobile user
Growth of mobilePercentage of mobile & tablet visits to JustGiving4%10%26%40%0%5%10%15%20%25%30%35%40%45%Jan-10 Jan-11 Jan...
Marathon runners hit mobile giving milestoneOn Sunday, 21st April58 per cent of trafficto JustGiving camefrom mobile devic...
Who do you want to be?
Mobile optimisation is really important Your fundraisers and their supporters deserve the best Your charity‟s page on Ju...
Mobile optimisation is really importantAnd we‟ve created a donation process that‟s super simple,so it‟s easy for people to...
What to do when online isn’t an option JustTextGiving by Vodafone is a free text giving service You receive 100% of ever...
 They see your charity‟s unique six-digit codeon an advert, poster or banner They send a text that includes your charity...
Outdoor events work wellThese days people carry less cash, butthey always have their mobile phone!How about... Bag packin...
Charity case study – text donationsA charity that has felt the impact oftext donations is Acorns Children‟sHospice.It publ...
http://blog.justgiving.com/charities/dogs-trust-raise-1500-from-text-donations/Dogs Trust raises £1500 in two days on Face...
How your fundraisers can use JustTextGiving And if JustGiving is right for yourcharity, then your supporters can alsorais...
Case study – Tree of Hope Children’s CharityTree of Hope contacts each and every single one of their new fundraisers They...
Some resources worth checking outEncourage your supporters to set up a text code onJustGiving and send them tips on how to...
Sally Chambers@salleeannsally@justgiving.comwww.justgiving.com/charities
Enlighten conference: How to get started with online fundraising (Sally Chambers, JustGiving)
Enlighten conference: How to get started with online fundraising (Sally Chambers, JustGiving)
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Enlighten conference: How to get started with online fundraising (Sally Chambers, JustGiving)

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This presentation covers the fundamentals of online fundraising, some of the new ways in which people are raising money and how you can help them raise more.

Content:
Why fundraise online?
How to promote online fundraising to existing and potential supporters
The social-media savvy generation
How mobile phones are changing the game
Some best practice examples from the charity sector.

Presentation by Sally Chambers, JustGiving

Published in: Technology, Business
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  • Fundraisers who’ve had a good experience will be more likely to come back andfundraise againthey’ll also promote your charity to others, make afinancial donation or even consider leaving a legacyLocal press articles, on your website,at events, nominate them for awards
  • We have the same rules with your charity profile on JustGiving
  • You need to promote it:Offline (local press, at events, posters etc)Online (social media – facebook and twitter, google grants etc)
  • With over half the UK population on Facebook and Twitter, social media has become part of everyday life.Giving is just one thing that people doOnline demands increase yoyFacebook, Amazon, LinkedIn, Spotify - All require passwords, pins, and are vying for their attentionThe more you can consolidate and go where people are – the stickier and more effective your London marthon fundraisers will beAre you ready to help your fundraisers reach more people and raise more money through social media?
  • From 2005-2007, email was the main driver of traffic to JustGiving. From the end of 2007, social networks like Facebook overtook. This is what people are doing...
  • So what about now? Using jg people can donate without leaving fb And that maximises their donation Remember JG is a payg/standalone and we’re only successful when you are. So we’re constantly looking for ways to maximise the donations to your charity.In May 2012, 32% of donations came from Facebook, a 130% year on year growth
  • This is what your fundraiser is sayingNeed:People give in different placesEnabling your supporter to give where they are – delights them. They appreciate the tools which enable them to raise money
  • There is an organic trend and we are responding and stimulating this...Greater context and greater reach Enabling sponsors to share their donation creates a viral effect Helping their friend (your marathon fundraiser) toreach more people, with minimal effort- By sharing on Facebook they’re opening up your fundraisers’ page to an even wider pool of people
  • Fundraisers can update their page.Now with videos.This is extremely powerful...The demographics here may surprise you....
  • Who has a presence on FB? Do you like the new Timeline layout?The Facebook Timeline layout provides a new area at the top of the page for you to add 255 characters of descriptive text ‘About’ your organisation.  Handicap International UK have made their copy clear and concise, so first-time visitors get a real sense of their organisation’s purpose, as well as what content they can expect by liking their page.Next to the ‘About’ section, it’s clear that Handicap International UK has put a lot of thought in to having three prominent ‘call to actions’ on the page, including ‘Donate Now’. With our Facebook Giving application installed, Handicap International UK has made it possible for supporters to donate without leaving Facebook. You can find out more about installing the app on your charity’s Facebook Timeline here. By making it even easier for people to donate, you’ll hopefully see a little added generosity – people give an average of 44% more when they donate without leaving Facebook.
  • The new timeline layout enables charities to go back in time and add important events in your organisation’s history. Macmillan Cancer Support has used the Timeline to tell the story of the charity right back to when it was founded in 1911!
  • Highlighting posts that span the width of your charity’s Facebook page is a new feature introduced in the new Timeline layout. It’s really useful if you have a particular event or appeal that you want to promote to your supporters. The Blue Cross did just this by creating an image, which they posted on their Facebook Timeline, making it span across the entire width of the page. On the image they encouraged supporters who couldn’t make the Tea Party to make a text donation instead, using our free text donation service JustTextGiving by Vodafone.
  • The new cover photo feature is a great way for your charity to have a real impact on visitors to your Facebook Timeline. By using an effective image, Meningitis Research Foundation manage to communicate their focus on research to save lives and inspire hope in their supporters.
  • Like Handicap International UK, War Child UK have used the top section of their Timeline to promote key ‘call to actions’, including an e-newsletter sign-up. It enables visitors to War Child’s Facebook Timeline to sign-up to their monthly newsletters. This is a fantastic way to add new names to your email database and ultimately recruit new donors. Check out email tools such as Dot Mailer and Mail Chimp to find out about their Facebook applications.
  • With over half the UK population on Facebook and Twitter, social media has become part of everyday life.Giving is just one thing that people doOnline demands increase yoyFacebook, Amazon, LinkedIn, Spotify - All require passwords, pins, and are vying for their attentionThe more you can consolidate and go where people are – the stickier and more effective your London marthon fundraisers will beAre you ready to help your fundraisers reach more people and raise more money through social media?
  • Mobile optimisation can be the difference between this – and thisHuge demands on donors time – donations must be quick and optimisedConsider your usersIs your website optimised? (are you lidl or m and s)
  • We’ve optimised your charity’s page on JustGiving, so it looks great on a mobile phone
  • We’ve optimised your charity’s page on JustGiving, so it looks great on a mobile phone
  • When people leave the house they tend to have 3 things on them: - Keys- Wallet- Mobile phonein fact, there is a better chance of them having the mobile phone on them than a wallet!
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  • Transcript of "Enlighten conference: How to get started with online fundraising (Sally Chambers, JustGiving)"

    1. 1. Getting started with onlinefundraisingEnlighten conference, May 2013Sally Chambers@salleeannsally@justgiving.comwww.justgiving.com/charities
    2. 2. What we’re going tocover today1. Online fundraising – why bother?2. Getting started3. The new fundraiser
    3. 3. What we’re going tocover today1. Online fundraising – why bother?2. Getting started3. The new fundraiser
    4. 4. www.flickr.com/photos/jamescridland/613445810/REACH: You’ll be where the people are 85% of the UK adult population use the internet And it‟s not just the kids – 32% of over 65s shop online 1/3 of people on JustGiving find us through social media No borders – people can give or fundraise wherever they are
    5. 5. Online fundraising – why bother? Not only is the number ofpeople using the internetincreasing, so is amountthey‟re using it 68% use it everyday This has more thandoubled since 2006
    6. 6. Online fundraising – why bother? Social networking hasbroad appeal – 50% of theUK population usesFacebook Using social networks isn‟tjust for the kids:-- 62% of adults aged 35 to 44-- 40% of adults aged 45 to 54
    7. 7. Online fundraising – why bother? Nearly a third (32%) ofthose aged over 65 nowshop online This has doubled since2008
    8. 8. www.flickr.com/photos/doug88888/4612035503/INCOME: You’ll raise more money 85% of online donations on JG are eligible for Gift (vs 43% offline) People are more generous online (£30 vs £15) More payment choices (Paypal, credit card, direct debit) Enable people to give where + when they want (PC, mobile, Facebook etc)
    9. 9. http://www.flickr.com/photos/kozumel/2228603119/EFFICIENT: You’ll save time + admin Automated Gift aid reclaim Instant reporting and supporter insights Triggered email alerts (page created, donation received, thanking) Build relationships from the start (not just when the cash comes in)
    10. 10. What we’re going tocover today1. Online fundraising – why bother2. Getting started3. The new fundraiser
    11. 11. Your website Make it easy for people togive – to you and othersupporters (people like to giveto people)CHARITY:Clear donatebuttonPEOPLE:Supportersraising moneyfor Tree of Hopeand links totheir fundraisingpages so peoplecan donate tothem
    12. 12. Case study – Positive EastPositive East is a great advocate for its supporters. They use social media to promoteand celebrate the achievements of their fundraisers. „Fundraiser of the week‟ promoted onTwitter and Facebook. They welcome any new runners witha „welcome‟ tweet“A retweet or a Facebook call-out is asimple way to start building arelationship with your followers andyou‟d be amazed how much they‟llappreciate it”.Mark Butcher – Positive East
    13. 13. Your website Make it easy for people togive – to you and othersupporters (people like to giveto people) Make it easy for them to getto know you and what theycan help you achieve ClearmissionstatementFacebookfeed showsthepersonalityof yourcharity
    14. 14. Your website Make it easy for people togive – to you and othersupporters.. People give topeople Make it easy for them to getto know you and what theycan help you achieve Make it easy for them tofind out how to get involved– inspire them with ideasClear instructionsAdvice and inspiration
    15. 15. A myth...
    16. 16. http://www.flickr.com/photos/carolyns-pics/8643426322/Promote it!Cover off the basics first: Posters, press releases and atevents – flyers, stickers, leafletsThen think about:1. Paid search via Google Grants2. SEO + link-buildingThen think about: Facebook and TwitterCommunity building and raisingmoney through social media
    17. 17. Some resources worth checking out What‟s so great about Wordpress? Made with Jam - http://onesite.madewithjam.org/ 8 tips to design a charity website Great Charity Websites:Tip 1 – content, Tip 2 – responsive design, Tip 3 –accessibility and Tip 4 – donations How to quickly and cheaply create web presence for your charity How to launch a new charity website Increase your fundraising with a JustGiving button 5 essential tips for promoting your charity using social media Community building and raising money through social media
    18. 18. What we’re going tocover today1. Online fundraising – why bother2. Getting started3. The new fundraiser? ?
    19. 19. The new fundraiserSocial media savvy
    20. 20. Then...
    21. 21. Now...In 2012 Facebook drove1.8 million donors to JustGivingThey gave £34 million (up 44% on 2011)Future gazing: By 2015 we estimate more than 50% ofdonations on JustGiving will come from Facebook
    22. 22. People want to give in different places“You just put it onFacebook andthen, before you knowit, boom, you‟ve got lotsof people on it andyou‟re getting[donations].”“The best thing for mewas the link withFacebook.That was the easiestthing”
    23. 23. Social giving: Greater context, greater reach Enabling people to share theirdonations creates a viral effect Each share encourages more peopleto give and is worth an extra £5donation to your charity In 2012, post-donation sharing onFacebook generated an additional£1.4m in donations to charity
    24. 24. Social giving: more exposure Your charity and yourfundraisers can reachmore people,with minimal effort By enabling people toshare on Facebookwe‟re creating moreexposure for yourcharity and yourfundraisers
    25. 25. The network effect of fundraising...and that doesn‟t include all the otherways fundraisers share their story562 friends view posts on FacebookYour fundraisers are great brand ambassadors for your cause160 unique visits to theirfundraising page14.2 sponsorsOne activefundraiser
    26. 26. Some social sharing toolsSonny’s law:After every action, get people to share: Registered for an event? Made a donation? Signed a petition? Signed-up for a newsletter? Watched a video?Ask them to share the news onFacebook and Twitter!Or you can use tools likeAddThis or ShareThisThey enable you to add these buttonsto your website, so people can shareautomatically
    27. 27. Social giving: the power of an updatewww.justgiving.com/Sheila-TurnerShareworth £12Video share worth£19
    28. 28. Key tools – Your Facebook presenceThis is a first – we‟ve developed apps thatenable people to donate without leavingFacebook.We have an app for your charity, so you canadd it your organisation‟s Facebook page andreceive donations...And one for your fundraisers, so that theirfriends can sponsor them.Why important? Over 50% of the UK population ison Facebook
    29. 29. Using Facebook & Twitter Set some objectives – Whatdo you want to achieve? Arethey in line with your charity‟soverall ambition? Check out charities that workin a similar way to you – howare they using Facebook &Twitter? Example – If you‟re a hospice, follow another hospice for two weeks to seewhat they do, what they post and how they respond to their followers andfriends. Tip – if they use a particular campaign more than once then you know it‟sworking for them.
    30. 30. Charity case studies – Our top 5 Facebook timelines1) Handicap International UK – For smart use of the „About‟ and „Featured app‟ sections
    31. 31. Charity case study – our top 5 Facebook timelines2) Macmillan Cancer Support – For getting creative with the timeline feature
    32. 32. Charity case study – our top 5 Facebook timelines3) Blue Cross – For highlighting and promoting interesting content
    33. 33. Charity case study – our top 5 Facebook timelines4) Meningitis Research – For using the new cover photo feature
    34. 34. Charity case study – our top 5 Facebook timelines5) War Child – For using an email application to encourage newsletter sign-ups
    35. 35. Some resources worth checking outFor you: www.facebook.com/nonprofits www.facebook.com/facebooktips Building your presence with Facebook pages Guide to social networking Receiving donations through Facebook with a widget MailChimp Facebook integrationFor your supporters: Top ways of using social media to fundraise Top tips for fundraising on Twitter Raise more by making a video
    36. 36. The new fundraiserSocial media savvy Mobile user
    37. 37. Growth of mobilePercentage of mobile & tablet visits to JustGiving4%10%26%40%0%5%10%15%20%25%30%35%40%45%Jan-10 Jan-11 Jan-12 Jan-13More people are usingthe internet on theirmobile phones – 36million people in theUK own a smartphone!When they visitJustGiving on theirmobile, we are tailoringtheir experience, so itcontinues to beenjoyable, convenientand easy to give.
    38. 38. Marathon runners hit mobile giving milestoneOn Sunday, 21st April58 per cent of trafficto JustGiving camefrom mobile devicesincluding smartphonesand tablets – an upliftof 52% frommarathon weekendin 2012.42%58%Marathon Sunday 2013Desktop computersMobile devicesThroughout the day, JustGiving processed a record £300,000 in donationson the go from smartphone users, including spectators in the crowd
    39. 39. Who do you want to be?
    40. 40. Mobile optimisation is really important Your fundraisers and their supporters deserve the best Your charity‟s page on JustGiving looks great on a mobile phone.
    41. 41. Mobile optimisation is really importantAnd we‟ve created a donation process that‟s super simple,so it‟s easy for people to give on-the-go to your charity.
    42. 42. What to do when online isn’t an option JustTextGiving by Vodafone is a free text giving service You receive 100% of every donation 50m mobile phone users empowered to give instantly Free marketing materials for your charitywww.justtextgivingforcharities.com With JustGiving? Your supporters can get a text code too
    43. 43.  They see your charity‟s unique six-digit codeon an advert, poster or banner They send a text that includes your charity‟scode and an amount, for example: They‟ll receive a thank you message And a link to an online form to boost theirdonation by 25% through Gift AidKey tools – text donations + how it works for donorsDonate £5Text DADS135 to 70070
    44. 44. Outdoor events work wellThese days people carry less cash, butthey always have their mobile phone!How about... Bag packing in supermarkets Sunday congregations Cake bake sales If you‟re hosting a formal dinner, whynot make your text code a tablefeature? You could hand out flyers at a live gig Decorate bunting and balloons at yourlocal fete Put you text code on the tickets foryour comedy night
    45. 45. Charity case study – text donationsA charity that has felt the impact oftext donations is Acorns Children‟sHospice.It publicised a text code during afootball match and raised £7,500!JustTextGiving is perfect for eventsjust like this. It also works well for:- Cake bake sales- Bag packing at supermarketsThese days people carry lesscash, but they always have theirmobile phone! Click here to readthis case study
    46. 46. http://blog.justgiving.com/charities/dogs-trust-raise-1500-from-text-donations/Dogs Trust raises £1500 in two days on Facebook One quiet Friday + didn‟t have anything scheduled A simple ask that they dubbed FUNdraising Friday Started with a Facebook post explaining that if eachof their 200,000+ fans donated £2 they could makenearly half a million pounds So much positive feedback that they extended it toSaturday and early Sunday, renaming it FUNdraisingWeekend!
    47. 47. How your fundraisers can use JustTextGiving And if JustGiving is right for yourcharity, then your supporters can alsoraise money with JustTextGiving They‟ll get one free with their fundraisingpage You can share our tips + resources tohelp them along...• Here‟s a poster they canpersonalise• And some top tips on oursupport hubShh you can use some ofthese even if you’re notregistered with JustGiving ;)
    48. 48. Case study – Tree of Hope Children’s CharityTree of Hope contacts each and every single one of their new fundraisers They send a welcome email, thankingthem for choosing to raise money for them They offer tips + advice on how to makethe most of online fundraising, plus how toraise money via text messagesA brilliant statistic:Tree of Hope fundraisers have raised over£14,000 in text donations alone since June2011 www.treeofhope.org.uk/
    49. 49. Some resources worth checking outEncourage your supporters to set up a text code onJustGiving and send them tips on how to use it:How to set up a text code 5 text fundraising tips
    50. 50. Sally Chambers@salleeannsally@justgiving.comwww.justgiving.com/charities
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