Dara Nasr, Drive campaigns further and faster with Twitter, Impact thro…

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Dara Nasr, Drive campaigns further and faster with Twitter, Impact thro…

  1. 1. MOVE PEOPLE D R I V E C A M PA I G N S F U RT H E R & FA S T E R WITH TWITTER @DaraNasrTwitter, Inc.
  2. 2. Barack Obama @BarackObamaFour more years.pic.twitter.com/bAJE6Vom @TwitterUK
  3. 3. L2012 Pool Camera@L2012PoolCam I must have spent too much time underwater. I’m seeing double @MichaelPhelps. #London2012 pic.twitter.com/ZEwX3zBhTwitter, Inc.
  4. 4. Samuel L. Jackson @SamuelLJackson Like I said before, those BRITS are some PEDALIN’ RECORD BREAKIN’ MUTHACYCLINPHUCCAS!! Congrats UK!Twitter, Inc.
  5. 5. Chris Hoy @chrishoy @SamuelLJackson Probably my favourite tweet of all time. Thanks!Twitter, Inc.
  6. 6. Twitter, Inc.
  7. 7. Drizzy @Drake The first million is the hardest.Twitter, Inc.
  8. 8. Drizzy @Drake The first million is the hardest. T. Boone Pickens @boonepickens The first billion is a helluva lot harder RT @Drake: The first million is the hardest.Twitter, Inc.
  9. 9. Drizzy @Drake The first million is the hardest. T. Boone Pickens @boonepickens The first billion is a helluva lot harder RT @Drake: The first million is the hardest. Drizzy @Drake @boonepickens just stunted on me heavy.Twitter, Inc.
  10. 10. Labour Press Team @labourpress 1 Aug Send out a search party - @LibDemPress haven t tweeted since July 13th. Lib Dem Press Office@LibDemPress 1 Aug @labourpress Sorry, we ve been busy running the country. #Coalicious Labour Press Team @labourpress 1 Aug @LibDemPress yes, that s going well. Keep up the good work.Twitter, Inc.
  11. 11. Twitter is the shortest distance between youand what interests you most Twitter, Inc.
  12. 12. Twitter is the shortest distance between youand what interests you most Twitter, Inc.
  13. 13. @Twitter is the shortest distance between youand what interests you most Twitter, Inc.
  14. 14. @Twitter is the shortest distance between you #and what interests you most Twitter, Inc.
  15. 15. X FACTORTwitter, Inc.
  16. 16. X FACTORTwitter, Inc.
  17. 17. Twitter moves brand messages further and faster Twitter, Inc.
  18. 18. Twitter users engage 1-3% Twitter 11-15% with a Promoted Trend 0.07% Standard Display Twitter, Inc.
  19. 19. Twitter users convert online campaign results 3x higher download rate (vs. industry average) 4x more earned downloads (via Promoted Tweets) 92% deemed heavy users (opened app 3+ times) Twitter, Inc.
  20. 20. Twitter users convert offline campaign results 49% av. engagement rate +68% in-store check-in Twitter, Inc.
  21. 21. Twitter users shareWhat do Twitter users retweet? 57% 51% 48% 45% 45% 45% 42% 43% 39% charity live event video new product group buy sale fun comment photo freebies Twitter, Inc. source: Compete UK, 2012
  22. 22. Paid media amplifies all actions NECTAR LG Twitter, Inc.
  23. 23. Paid media amplifies all actions Twitter, Inc.
  24. 24. Paid media amplifies all actions Twitter, Inc.
  25. 25. 4x higher unique reach 2.5M LG 2.0M 1.5M 1.0M Nectar 0.5M days Twitter, Inc. Source: Twitter UK Internal, Q3 2012
  26. 26. Walking the floor with customers Twitter, Inc.
  27. 27. O2 rewrites crisis management Ashley Roberts @AshleyRoberts61 Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats? Twitter, Inc.
  28. 28. O2 in the UK @O2 @AshleyRoberts61 She says no thanks.Twitter, Inc.
  29. 29. From 155 to 13.5K new daily followers Twitter, Inc.
  30. 30. Shifting brand perception 450k love network outage 350k anger 250k sadness happiness 150k 50k 9 Jul 2012 10 Jul 2012 11 Jul 2012 12 Jul 2012 Twitter, Inc.
  31. 31. Tunde @Tunde24_7 @O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and datTwitter, Inc.
  32. 32. O2 in the UK @O2 @Tunde24_7 Have you tried to reset the router ting fam, so mans can use the wifi and dat?Twitter, Inc.
  33. 33. Twitter, Inc.
  34. 34. ADIDASTwitter, Inc.
  35. 35. Twitter, Inc.
  36. 36. Twitter, Inc.
  37. 37. Twitter, Inc.
  38. 38. Powered by Tweets Twitter, Inc.
  39. 39. Twitter, Inc.
  40. 40. Twitter, Inc.
  41. 41. LGTwitter, Inc.
  42. 42. LGTwitter, Inc.
  43. 43. Twitter is the shortest distance between youand what interests you most Twitter, Inc.
  44. 44. MOVE PEOPLE D R I V E C A M PA I G N S F U RT H E R & FA S T E R WITH TWITTER @DaraNasrTwitter, Inc.

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