Juno Kughler Carlson - Interactive Management & Social Media


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My skills, background and style of interactive management practices.

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Juno Kughler Carlson - Interactive Management & Social Media

  1. 1. Interactive <br />Management<br />Juno Kughler Carlson<br />(909) 809-9392<br />juno@junokughler.com<br />http://www.linkedin.com/in/junocarlson<br />
  2. 2. My Strengths<br />I tend to be a . . . <br /><ul><li>Brainstormer
  3. 3. Tinkerer
  4. 4. Creator
  5. 5. Mentor
  6. 6. Visionary
  7. 7. Insomniac
  8. 8. Internet Addict
  9. 9. Storyteller
  10. 10. Photographer
  11. 11. Researcher
  12. 12. Champion of the underdog
  13. 13. Pretty darn nice person</li></li></ul><li>I also love to paint portraits.<br />People<br />fascinate<br />me.<br />
  14. 14. “Juno is always looking for new opportunity and ways to improve. She has presented many innovative ideas and then has been directly responsible for implementing those ideas with her team.”<br />Ginger Neal, VP Multimedia & GM Niche Publications, Press Enterprise<br />Project Manager<br />Social Media Manager<br />Social Media Trainer<br />Business Developer<br />Sales Trainer<br />Columnist<br />Blogger<br />Copy Writer<br />Recruiter<br />Researcher<br />Content Developer<br />“Juno is constantly finding and testing new applications and systems to help improve our products. She's a gifted artist and brings that creativity to her work with The Business Press by continually brainstorming with the team to come up with new ways of keeping the products relevant, engaging and interesting.”<br />Carrie McDermott<br />Interactive Content/Programming Web Editor<br />The Press Enterprise<br />“Juno has proven to not only be a tremendous colleague and resource for high quality business information, but she is extremely fun to work with. She is highly knowledgeable and thorough. I have <br />an extremely high degree of respect for the quality <br />of her work and her research. I find myself <br />learning from her every time we connect.”<br />Eric Tompkins, Owner<br />Tompkins Consulting Group<br />
  15. 15. Who is your audience?<br />People who already know your company and like your brand.<br />Why are they important?<br /><ul><li>They are your loyal customer base
  16. 16. They are your brand ambassadors to the rest of the world.
  17. 17. They have an extended network of friends they share with</li></ul>What do they want?<br /><ul><li>Useful information and links that help and inspire them
  18. 18. Customer service and support on issues they care about
  19. 19. Interaction with and respect from other fans within that community
  20. 20. A friendly, knowledgeable company admin who is responsive to them
  21. 21. A place where they can offer suggestions and be heard
  22. 22. A sense of intimacy and the “inside scoop” on the company
  23. 23. Special opportunities available just for them
  24. 24. Transparency, honesty and accountability</li></ul>“I LOVE having you guys here for our questions. It makes it so much easier to get an answer, even on the off hours.<br /> I appreciate you all . . . Seriously!” –a fan from Girl Scouts of San Gorgonio Facebook<br />
  25. 25. Who is your audience?<br />Global and local interest-based followers<br />Why are they important?<br /><ul><li>They are potential allies and partners with shared interests
  26. 26. Many top level national executives are active Twitter users
  27. 27. They are a great source of info for breaking news and information
  28. 28. They are potential customers who are not yet fans</li></ul>What do they want?<br /><ul><li>Valuable information on topics that interest them
  29. 29. Trending news—what are people talking about?
  30. 30. Partnerships and alliances with others who share their interests
  31. 31. Direct personal interaction with respected community leaders
  32. 32. One-on-one customer service and support with a real person
  33. 33. Transparency, honesty and accountability
  34. 34. Reciprocal promotion and “street credit”
  35. 35. Special opportunities </li></li></ul><li>Tracking what’s important<br />
  36. 36. BLOGGING GREAT CONTENT<br /><ul><li>Builds brand reputation
  37. 37. Defines who you are as an organization
  38. 38. Creates viable networking currency
  39. 39. Generates goodwill with your audience
  40. 40. Humanizes you as a company
  41. 41. Provides story leads for press kits
  42. 42. Encourages social sharing
  43. 43. Supplies fodder for social networks
  44. 44. Creates partnership opportunities</li></li></ul><li>Networking A Story<br /><ul><li>Inland SoCal blog
  45. 45. Facebook
  46. 46. Twitter
  47. 47. Flickr
  48. 48. YouTube
  49. 49. Ning Networks
  50. 50. Email
  51. 51. Press releases
  52. 52. Bearcom electronics
  53. 53. Diabetes sites
  54. 54. First aid training sites
  55. 55. Blogs</li></ul>Generally, businesses who find themselves featured favorably in a story will share it in their company newsletter and on their social networks<br />Look for the not <br />so obvious<br />
  56. 56.  Hi Tom,<br />I have an interesting story about how the walkie talkie radios we use from BearCom, Riverside were instrumental in helping our Girl Scouts rescue an unconscious hiker who was in a diabetic coma in the San Jacinto mountains. Here's a link to the story.  Please feel free to repost or share this information however you see fit.<br />http://blogs.inlandsocal.com/girlscouts/2010/07/girl-scouts-credit-wilderness.html<br />All best,<br />Juno, Interactive Director, Girl Scouts of San Gorgonio <br />Juno, I can't describe to you the amount of joy/happiness this brings me.  I know we don't really know each other, but I have been in tears for the last 15 minutes.  I have passed this along to my boss and the owners of our company. <br /> <br />Thank you so much for calling me and sending me this.  You have made my day and at least my weekend.

Tom Frank, General Manager, Bearcom<br />Hi Tom,<br /> <br />I felt the same way when I heard the story, and I felt it was important to share it with you. <br /> <br />We have incredible peace of mind knowing that your radios can be relied upon in day-to-day camp operations as well as life-saving emergencies.<br /> <br />I enjoyed talking with you on the phone, and am so happy to get this email. Have a fantastic weekend!<br />Juno, Interactive Director, Girl Scouts of San Gorgonio <br />
  57. 57. The Art of Listening<br />Use listening as part of your social media strategy to:<br /><ul><li>Find great articles about your company to share on your social networks
  58. 58. Help with crisis control and reputation management
  59. 59. Identify key supporters and potential partners
  60. 60. Learn where your strengths and weaknesses are with your customers
  61. 61. Improve relations and customer service</li></ul>Keep a list of keywords unique to your company or organization for tracking purposes. Include:<br /><ul><li>Your company name
  62. 62. Your CEO and other prominent executives
  63. 63. Brand names of your products or services</li></ul>Monitor mentions of your keywords online:<br /><ul><li>Set up Google alerts to email you when the search engine finds new mentions
  64. 64. Do news searches to find current stories about your company or organization
  65. 65. Use Social Mention to see what people are saying about you on social networks</li></li></ul><li>
  66. 66. Encourage participation in fun ways!<br />Contest Goals<br /><ul><li>Generate excitement among Girl Scout families about the start of cookie season!
  67. 67. Get the word out about cookies to the general public through the use of shared links.
  68. 68. Encourage girls to get creative with their displays and marketing.
  69. 69. Help girls sell more cookies through Facebook networking.
  70. 70. Gain more Facebook fans!</li></ul>“We sold more through this contest than we ever could had done on our own. It was such a great way to tell people we had cookies! We actually had a lot of people contact us because they had seen Carson’s photo on a friend’s page and wanted to support her.“ -- Tina Schumacher<br />
  71. 71. Taking it local<br />For GSSGC, the Ningsocial networks are the equivalent of little neighborhoods. This is where you can get hyperlocal with information that specifically addresses the needs and interests of a region. It’s also a way for members of a region to get to know one another better and share ideas.<br />GSSGC Regional Ningcommunities provide:<br /><ul><li>Navigation links to the most frequently used pages on our main website.
  72. 72. Council and Regional events and trainings
  73. 73. Opportunities of interest within the local community
  74. 74. Member photo sharing and a main page photo rotator
  75. 75. Discussion boards and public and private chat
  76. 76. Regional news and information </li></ul>NING Networks<br />
  77. 77. A good online community manager . . .<br />Knows how to create a friendly positive environment<br />Encourages member discussion and sharing<br />Is personable, kind and has a good sense of humor<br />Responds to questions and comments as appropriate<br />Provides useful content, resources and information<br />Recognizes potential problems before they become a crisis<br />Can work well with different types of personalities<br />Is the community cheerleader, highlighting member successes<br />Handles crisis situations calmly but firmly according to plan<br />Is adept at bringing out the best in people<br />
  78. 78. Helping our staff shine<br />Brainstorming<br />What are their goals?<br />Who are they trying to reach?<br />What are their special needs or challenges?<br />Is there anything they haven’t thought of?<br />Planning<br />What online tools might fit this project?<br />What will the production schedule look like?<br />Do they need help with copy or other info?<br />Where will deadlines fall for this project?<br />Outcome<br />Did the outcome exceed their expectations?<br />Are they getting the results they want?<br />Does the project need tweaking or changing?<br />Do they need help sustaining the outcome?<br /><ul><li>Updating and adding web pages
  79. 79. Upgrading sites with new features
  80. 80. Social media promotion & networking
  81. 81. Implementing new tools & technologies
  82. 82. Maintaining online communities
  83. 83. Dealing with online crisis management
  84. 84. Online training & mentoring of staff </li></li></ul><li>Make it easy.<br /><ul><li>Make it easy to give with an online donation application that offers secure online forms and automatic donation receipts for tax purposes. </li></ul>Generate excitement.<br /><ul><li>Would you rather donate $125 to Girl Scouts or $125 to send a child to a Girl Scout day camp for a week? What if you could see photos of kids at the camp and read about the activities offered? How about a story on how that camp experience changed a child’s life? Details matter.</li></ul>Take it social.<br /><ul><li>Start a movement! Add share options to make it easy for donors to post their contributions and encourage others to join the cause. Applications like First Giving include options that will allow others to start their own campaigns to raise money for you.</li></ul>FUND<br />RAISING<br />