ObjectiveA Brief Introduction to:Innovation ManagementTarget AudienceNotice     This is an individual opinion irrelevant ...
Innovation Management           RECAP - Why Innovation? Differentiator thus Growth Driver (vs. Saving) Long-Term Sustain...
Innovation Management           RECAP - Why Innovation? Unique Function of Homo Sapiens Take Greater Advantage of Human ...
Innovation Management         RECAP - What is Innovation?Innovations are "the carrying out of new  combinations." - Joseph...
Innovation ManagementRECAP - 3 Megatrends around Innovation     Industrial /   Informational /    Technological     Experi...
Innovation Management          Why Innovation Management?         AS-IS                          TO-BE Sole Coincidence  ...
Innovation ManagementTaking Analogy from Governance ModelCtrl Approach         Risk Approach   - Bottom up          - Top ...
Innovation ManagementMISSION - Sensor for Megatrends   Wherever Is beyond Direct Interests    of Day-to-Day Business   E...
Innovation ManagementMISSION - Taktstock for Rhythmical Innovation                               Opportunity              ...
Innovation ManagementMISSION - Feeder to Incubation PipelineAssess      Design   Pilot    Scale                           ...
Innovation ManagementMISSION - Support CEO in Building Innovation DNA   Grow Innovation “neuron” throughout the    Compan...
Innovation Management    MISSION - Mobilize People and Knowledge                                                  Framewor...
Innovation Management          TOOLS for Facilitating InnovationIdeation / Co-creation Facility(e.g. “Future Center”)     ...
Innovation Management         Why Designated Innovation Mgmt?Disruptive Innovations, by its    nature, require good       ...
Innovation Management                 Watch-outs          Innovation is FRAGILE!    First candidate for      cost reductio...
Innovation Management             Key to Success – Consistent Ecosystem                                     CEO / Gov’ce T...
Innovation Management               … and beyond.   History                 Economic                            SystemCult...
Innovation Management IDEAL: Ubiquitous Innovation        Pervasive        Bottom-up        Distributed
Disclaimer This presentation is the authors personal opinion  and is NOT the representation of his employer or any  organ...
Author                                 Shake the World!         Junichi OTAGAKI         Innovation Manager / Social Media ...
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What is Innovation Management

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What is Innovation Management

  1. 1. ObjectiveA Brief Introduction to:Innovation ManagementTarget AudienceNotice  This is an individual opinion irrelevant of GE strategy either globally or locally.  Some of the materials used in this slide are copyright protected. Please keep it internally.
  2. 2. Innovation Management RECAP - Why Innovation? Differentiator thus Growth Driver (vs. Saving) Long-Term Sustainability Driver vs. Short-Term Spoke “Business has only two basic functions- marketing and innovation.” - Peter Drucker
  3. 3. Innovation Management RECAP - Why Innovation? Unique Function of Homo Sapiens Take Greater Advantage of Human Capital by Embracing Creativity vs. Sound Operational Device Creativity Induces Motivation, thus Performance
  4. 4. Innovation Management RECAP - What is Innovation?Innovations are "the carrying out of new combinations." - Joseph SchumpeterIt’s about introducing novel / tweaked valuesin society:  Product / Process / Marketing  Continual / Non-Continual  Renovation (Kaizen)
  5. 5. Innovation ManagementRECAP - 3 Megatrends around Innovation Industrial / Informational / Technological Experiential Closed Open Commercial Social
  6. 6. Innovation Management Why Innovation Management? AS-IS TO-BE Sole Coincidence  Institutional Control R&D’s Responsibility  Everybody’s Responsibility Static Budget Allocation  Dynamic Portfolio Mgmt Secondary to D2D  Primary Mission of Operations Company / CEO Local Ad Hoc Operation  Designated+Shared Process by PL / Knowledge Product-out  Market-in Cost Center Mentality  Profit Center Mentality
  7. 7. Innovation ManagementTaking Analogy from Governance ModelCtrl Approach Risk Approach - Bottom up - Top down - Authoritative - Strategic - Thorough - Selective - Feedback - Feed forwardR&D Innovation - Technology out - Market in - Allocation - Investment - X-Biz Fairness - Weighted
  8. 8. Innovation ManagementMISSION - Sensor for Megatrends  Wherever Is beyond Direct Interests of Day-to-Day Business  Exploring Deep Implicit Wants
  9. 9. Innovation ManagementMISSION - Taktstock for Rhythmical Innovation Opportunity Search / CatalogGemba Market Multi-Functional Screening / Matching Innovation + Biz Ideation Board F it Biz Modeling / F easible Pilot Test Needs Seeds A ttractiveInnovation Fund
  10. 10. Innovation ManagementMISSION - Feeder to Incubation PipelineAssess Design Pilot Scale Launch Scale IM Lead BU Lead / IM Consult
  11. 11. Innovation ManagementMISSION - Support CEO in Building Innovation DNA  Grow Innovation “neuron” throughout the Company  Thoroughly strategize up to embedding in performance evaluation  Cultural events for awareness / interest Open, Creative People / Culture Strategic Alignment CEO Commitment
  12. 12. Innovation Management MISSION - Mobilize People and Knowledge Framework / Evangelize Motif R&D Marketing Suppliers IncentivizeCatalyze Indirect Manu- Connect Functions facturing Distributors Retailers Consumers Open, Creative People / Culture Strategic Alignment CEO Commitment
  13. 13. Innovation Management TOOLS for Facilitating InnovationIdeation / Co-creation Facility(e.g. “Future Center”) Communication / KM Tools Professional Facilitators Crowdsourcing Innovation Governance Tools Market / Customer Knowledge
  14. 14. Innovation Management Why Designated Innovation Mgmt?Disruptive Innovations, by its nature, require good Is a long-term on-goingdetachment from existing biz investment vs. short-term profit making Involves unique know-hows (vs. luck) esp. for large entities with multiple BUs Requires to fairly represent X- Implicit view to “Innovation” is business / X-functional stakes different bet. CEO and employees Can embrace merit of scale in general market research, etc.
  15. 15. Innovation Management Watch-outs Innovation is FRAGILE! First candidate for cost reduction Underlying skepticism from middle managementMixed up with Biz Planning teams Occasionally the name is used for nominal role for rewarding / rest
  16. 16. Innovation Management Key to Success – Consistent Ecosystem CEO / Gov’ce Team Every mgrs / emps with Struct Innovation ResponsibilityDomainPriorities ure Process & PolicyDO’s / DONT’s Reward & Recog. KM System Strate Syste gy ms SharedOpen, Values Trend Sensingoptimisticleadership Ideation / Modeling Experiments Style Skills Staff Creative / Proactive Rcs
  17. 17. Innovation Management … and beyond. History Economic SystemCulture Ethnicity Society Nationality
  18. 18. Innovation Management IDEAL: Ubiquitous Innovation  Pervasive  Bottom-up  Distributed
  19. 19. Disclaimer This presentation is the authors personal opinion and is NOT the representation of his employer or any organization he is associated with. Some of the materials used in this presentation are (possibly) copy-right protected. Even without any commercial purpose, please kindly advice if there is any issue.
  20. 20. Author Shake the World! Junichi OTAGAKI Innovation Manager / Social Media Navigator USCPA Japanese: @jotagaki English: @jo_overseas Thanks to my Innovation Gurus:

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