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By: Junaid Inam
May 11, 2014
Pizza Hut World Map
American restaurant chain
International franchise
Corporately known as Pizza Hut, Inc.
Subsidiary of Yum! Brands, Inc.
Piz...
Started by Carney brothers with partner John Bender in 1958 in Kansas
Entered international market, Canada in 1968
Adopted...
First Pizza Hut Building, Wichita, Kansas
Product
Price
Place
Promotion
Process
People
Physical Evidence
7 P’S OF PIZZA HUT
Starters
Chicken Wings 430, 12 pcs
Spicy Wedges 145
BBQ Chicken Spin Rolls 310
Cheese Stuffers 310, 4 Pcs
Flaming Wings 45...
Soups & salad
Sweet Corn and Chicken Soup 110
Mexican Tomato Bean Soup 110
Salad Bar 335
PRODUCTS & PRICES
Pastas
Lasagna Florentine 410
Creamy Tomato Penne 410
Fettuccine Alfredo 410
Spaghetti Bolognaise 410
PRODUCTS & PRICES
Sandwiches
Philly Steak Sandwich 445
Mexican Chicken Sandwich 385
Tuna Melt Sandwich 375
PRODUCTS & PRICES
Pizzas
Supremes
Chicken Supreme 649, 939,
Super Supreme 679, 979
PRODUCTS & PRICES
Pizzas
Chicken Feast
Chicken Tikka 629, 919
Chicken Fajita
The Euro
Fajita Sicilian
Afghani Tikka
PRODUCTS & PRICES
Pizzas
Local Delights
Shawarma Pizza 669, 919
Behari Chicken Pizza 669, 949
Beely Treats
Meat Lovers 629, 919
Hot & Spicy ...
Pizzas
Classis Pizza
Cheese Lovers 649, 939
Veggie lovers 629, 919
PRODUCTS & PRICES
Pizzas
Margherita 409, 594
Toppings
Veggies 95, 140
Meats 125, 185
Extra Cheese 170, 235
PRODUCTS & PRICES
Desserts
Strawberry Cheesecake 255
Lemon Cheesecake 255
Chocolate Cheesecake 255
Size Does Matter 255
PRODUCTS & PRICES
Desserts
Ice Cream 145
Triple Treat 375
Brownie a la Mode 260
Chocolicious Brownie 195
PRODUCTS & PRICES
Beverages
Soft Drink 95/1, 295/4
Fresh Lime 95/1, 295/4
Mineral Water 70, 130
Orange Juice 95
Cappuccino 110
Hot Tea 95
Co...
Karachi 26
Lahore 13
Islamabad 4
2 in each Rawalpindi, Abbottabad & Peshawar
1 in each Multan, Sialkot, Faisalabad, Murree...
Pizza Hut in Islamabad, Pakistan
Advertising
TV + Print Media
New Products on TV
Offers on Print Media
Fliers in the school & colleges
Mail Service for VIP...
Pizza hut do not follow any hierarchy
Job designing is easy
Less specific requirements for recruitment
No proper requireme...
Food manufacturing process is clean
Customers are invited to check used ingredients
Order via cell phone
Dine in Pizza Hut...
Well designed and air-conditioned restaurants
Neat and clean environment
Nice interior decoration
PHYSICAL EVIDENCE
Multiple pizzas with soft drinks would target families
Individual deals target individuals & childless couple
Expensive sp...
Domino's Pizza, Inc.
Papa John's International, Inc.
Little Caesar Enterprises, Inc.
Pizza Hut is having 45% of overall pi...
Service Mix of Pizza Hut, Pakistan
Service Mix of Pizza Hut, Pakistan
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Service Mix of Pizza Hut, Pakistan

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This is the presentation I made for my Marketing Management class at Quaid-I-Azam School of Management Sciences Islamabad, Pakistan. This presentation is about the Service Mix of Pizza Hut in Pakistan, that defines 7 P's of Pizza Hut. Information about Pizza Hut history is also been mentioned. Data is accessed from Pizzahut.com, Wikipedia and by visiting Pizza Hut Restaurant in F/10 sector, Islamabad.

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Transcript of "Service Mix of Pizza Hut, Pakistan"

  1. 1. By: Junaid Inam May 11, 2014
  2. 2. Pizza Hut World Map
  3. 3. American restaurant chain International franchise Corporately known as Pizza Hut, Inc. Subsidiary of Yum! Brands, Inc. Pizza Hut Express and The Hut restaurants 6,000 Pizza Hut restaurants in the United States 5,139 Pizza Hut restaurants in 94 other countries More than 160,000 employees around the world PIZZA HUT
  4. 4. Started by Carney brothers with partner John Bender in 1958 in Kansas Entered international market, Canada in 1968 Adopted red roof for restaurants in 1969 Listed in NY Stock Exchange in 1972 Merged with Pepsi.co in 1977 Initiated delivery service as a new concept in 1986 Entered in Pakistan in 1993 & India in 1996 Demerged from Pepsi.co and went under Yum! Brands in 1997 One of the biggest fast food restaurant chain in the world these days HISTORY
  5. 5. First Pizza Hut Building, Wichita, Kansas
  6. 6. Product Price Place Promotion Process People Physical Evidence 7 P’S OF PIZZA HUT
  7. 7. Starters Chicken Wings 430, 12 pcs Spicy Wedges 145 BBQ Chicken Spin Rolls 310 Cheese Stuffers 310, 4 Pcs Flaming Wings 450, 12 pcs Garlic Bread 145 Garlic Mushrooms 195 Potato Skins 145 Behari Chicken Spin Rolls 310 Pizza Hut Platter 665 PRODUCTS & PRICES
  8. 8. Soups & salad Sweet Corn and Chicken Soup 110 Mexican Tomato Bean Soup 110 Salad Bar 335 PRODUCTS & PRICES
  9. 9. Pastas Lasagna Florentine 410 Creamy Tomato Penne 410 Fettuccine Alfredo 410 Spaghetti Bolognaise 410 PRODUCTS & PRICES
  10. 10. Sandwiches Philly Steak Sandwich 445 Mexican Chicken Sandwich 385 Tuna Melt Sandwich 375 PRODUCTS & PRICES
  11. 11. Pizzas Supremes Chicken Supreme 649, 939, Super Supreme 679, 979 PRODUCTS & PRICES
  12. 12. Pizzas Chicken Feast Chicken Tikka 629, 919 Chicken Fajita The Euro Fajita Sicilian Afghani Tikka PRODUCTS & PRICES
  13. 13. Pizzas Local Delights Shawarma Pizza 669, 919 Behari Chicken Pizza 669, 949 Beely Treats Meat Lovers 629, 919 Hot & Spicy 629, 929 PRODUCTS & PRICES
  14. 14. Pizzas Classis Pizza Cheese Lovers 649, 939 Veggie lovers 629, 919 PRODUCTS & PRICES
  15. 15. Pizzas Margherita 409, 594 Toppings Veggies 95, 140 Meats 125, 185 Extra Cheese 170, 235 PRODUCTS & PRICES
  16. 16. Desserts Strawberry Cheesecake 255 Lemon Cheesecake 255 Chocolate Cheesecake 255 Size Does Matter 255 PRODUCTS & PRICES
  17. 17. Desserts Ice Cream 145 Triple Treat 375 Brownie a la Mode 260 Chocolicious Brownie 195 PRODUCTS & PRICES
  18. 18. Beverages Soft Drink 95/1, 295/4 Fresh Lime 95/1, 295/4 Mineral Water 70, 130 Orange Juice 95 Cappuccino 110 Hot Tea 95 Coffee 110 PRODUCTS & PRICES
  19. 19. Karachi 26 Lahore 13 Islamabad 4 2 in each Rawalpindi, Abbottabad & Peshawar 1 in each Multan, Sialkot, Faisalabad, Murree, Gujranwala & hayderabad PLACE
  20. 20. Pizza Hut in Islamabad, Pakistan
  21. 21. Advertising TV + Print Media New Products on TV Offers on Print Media Fliers in the school & colleges Mail Service for VIP members Distribution of door to door brochures Coupons, Discounts PROMOTION
  22. 22. Pizza hut do not follow any hierarchy Job designing is easy Less specific requirements for recruitment No proper requirement of educational background Main required skill is communication 5 days training system 3 in kitchen and 2 in dining Standard uniform for their employers PEOPLE
  23. 23. Food manufacturing process is clean Customers are invited to check used ingredients Order via cell phone Dine in Pizza Hut restaurant Online order system Adopting various technology & software Good supply & customer management Delivery on time PROCESS
  24. 24. Well designed and air-conditioned restaurants Neat and clean environment Nice interior decoration PHYSICAL EVIDENCE
  25. 25. Multiple pizzas with soft drinks would target families Individual deals target individuals & childless couple Expensive specialty pizzas would target higher income Lunch specials would be targeted to business people Youth going to schools, colleges etc. TARGET MARKET
  26. 26. Domino's Pizza, Inc. Papa John's International, Inc. Little Caesar Enterprises, Inc. Pizza Hut is having 45% of overall pizza market in the world. In Pakistan Pizza Hut have 57% market share. COMPETITORS
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