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  • 1. presents LIFE GUIDE PORTAL A next-generation launch platform for Amr Khaled Monday, June 14, 2010
  • 2. ARAB YOUTH Scattered Rebellious Searching Inspiring Different Observing Disconnected Lost Struggling Concerned Aspiring Wondering Questioning Monday, June 14, 2010
  • 3. THEY ARE LOOKING FOR Mentors & Role Models to answer their concerns explain their realties YET allow them the right to decide for themselves Monday, June 14, 2010
  • 4. the right piece of information to the right person in the right format at the right time LIFE GUIDE PORTAL A next-generation launch platform for Amr Khaled Monday, June 14, 2010
  • 5. Content Management Who are we + R&D Services Learning & Development focused: Jump Learning & ‣A very effective and productive “ R&D core” Development Alliance Portal ‣Accented with Content Design & Business arms ‣Managed as a social Enterprise Coaching & Training ‣Providing People with Hope, Direction and nurturing Mutual Trust Monday, June 14, 2010
  • 6. rientation dO TS Spee Kno hape wle dge Creative Core Thinking Acting Simple Competences Team Work Passion For Development Monday, June 14, 2010
  • 7. OUR CONTENT MANAGEMENT SERVICE We Start From Here Content Development Design Productizing Desirability: What People Desires ? Deep & Direct Design Impact Prototyping Research & Model Dev. Feasibility Viability What is technically What can be Ideation and organizationally financially viable ? feasible ? Monday, June 14, 2010
  • 8. HOW ARE WE DIFFERENT ? Monday, June 14, 2010
  • 9. Q&A 1.0 > ISLAMONLINE.NET Monday, June 14, 2010
  • 10. Q&A 2.0 > YAHOO & GOOGLE Monday, June 14, 2010
  • 11. Q&A 2.0 > YAHOO & GOOGLE Monday, June 14, 2010
  • 12. WHAT IS IT ? • Social Engagement portal • Humanistic approach with Islamic foundation • Development through faith backbone Generate White papers • Targets the Arab-speaking countries Research Arab Social Trends • Location-aware with GeoSense technology Census for the Arab Region Monday, June 14, 2010
  • 13. • Answers to “Concerns Of Life” < Building Block of Portal • Provides personalized guidance < Tailored to user’s character • Can expand into more languages < Launched on phases • Supports different media formats < Groups all other “Mentors” Monday, June 14, 2010
  • 14. A LIFE.GUIDE USER STORY : MUSTAFA ‣ Studying IGCSE ‣ Used to pray in Masjid cause his elder brother used to ‣ Moderate (doesn't curse much, talks to girls conservatively) ‣ About to enter college in a year ‣ Plays soccer and is Ahlawy ‣ Plays the guitar ‣ Loves metal music ‣ Plays online games ‣ Has a mobile with GPS and internet connected ‣ His father is always traveling Monday, June 14, 2010
  • 15. MUSTAFA HAS MANY CONCERNS How do I deal with My mom doesn't like girls at school ? the music i listen to ! My dad doesn’t want I need a new laptop me to watch a movie ! but my dad wont buy it. Monday, June 14, 2010
  • 16. Monday, June 14, 2010
  • 17. Monday, June 14, 2010
  • 18. Monday, June 14, 2010
  • 19. Profiling Module: Statistics relevant to user concern 1 question with every login from his region / age group > builds user profile Switch between the four categories of a stable life Questions being asked now, vote on the one you feel shares your concerns Questions that are answered & voted top for that age group Questions that are answered & Send a quick question that you & of relevance to the user feel needs answering Monday, June 14, 2010
  • 20. Profiling Module: Statistics relevant to user concern 1 question with every login from his region / age group > builds user profile Switch between the four categories of a stable life Questions being asked now, vote on the one you feel shares your Monday, June 14, 2010
  • 21. Switch between the four categories of a stable life Questions being asked now, vote on the one you feel shares your concerns Questions that are answered & voted top for that age group Questions that are answered & Send a quick question that you & of relevance to the user feel needs answering Monday, June 14, 2010
  • 22. stable life Questions being asked now, vote on the one you feel shares your concerns Questions that are answered & voted top for that age group Questions that are answered & Send a quick question that you & of relevance to the user feel needs answering Monday, June 14, 2010
  • 23. Are any of my friends sharing my concern, user open his Main Content Element > concerns to his circle of friends on other social networks. Concern > Question ? Video, Audio, Text & Slides, segment of lectures are short to answer the specific concern User can view the video of AK, read the fatwa of Shiekh or listen to the audio segment of Covey. User can vote which mentor gave him the most relevant advise, Mentors with highest votes will appear first Users can comment on the How other users dealt with their concern so others can see how concern, user can vote if another they are dealing with it comment helped him with his concern Other off-site resources that can assist the use in his concern. Books on the subject, others .. How this user’s age group is dealing with this concern Other Questions/Concerns that are related to this one. Monday, June 14, 2010
  • 24. Are any of my friends sharing my concern, user open his Main Content Element > concerns to his circle of friends on other social networks. Concern > Question ? Video, Audio, Text & Slides, segment of lectures are short to answer the specific concern User can view the video of AK, read the fatwa of Shiekh or listen to the audio segment of Covey. User can vote which mentor gave him the most relevant advise, Mentors with highest votes will appear first Users can comment on the How other users dealt with their concern so others can see how concern, user can vote if another they are dealing with it comment helped him with his concern Other off-site resources that can assist the use in his concern. Books on the subject, Monday, June 14, 2010
  • 25. votes will appear first Users can comment on the How other users dealt with their concern so others can see how concern, user can vote if another they are dealing with it comment helped him with his concern Other off-site resources that can assist the use in his concern. Books on the subject, others .. How this user’s age group is dealing with this concern Other Questions/Concerns that are related to this one. Monday, June 14, 2010
  • 26. the right piece of information to the right person in the right format at the right time Monday, June 14, 2010
  • 27. COMMON LIFE CYCLE MODULE Monday, June 14, 2010
  • 28. SOCIAL NETWORKS Designing a sustainable social platform Monday, June 14, 2010
  • 29. MONETIZING SOCIAL NETWORKS Monday, June 14, 2010
  • 30. ANATOMY OF A SOCIAL PORTAL Monday, June 14, 2010
  • 31. LIFE GUIDE API Connects All other portals to Life Guide Infuses Life Guide content into all Monday, June 14, 2010
  • 32. 10 LEVELS OF INTIMACY IN TODAYS’ COMMUNICATION Monday, June 14, 2010
  • 33. THREADLESS • Founded in 2001 • By 2002, they surpassed $100,000 worth of T- shirts and attracted more than 10,000 community members, mostly artists in their teens and 20s. • Threadless had a community of registered members that in 2004 was 70,000 and mushroomed to 700,000 by 2008 • Revenues are growing at 500% a year • In 2007, the company received 150 submissions per day. • Sales in 2006 hit $18 million -- with profits of roughly $6 million. • In 2008, sold more than $30 million in T-shirts • By 2008, it had printed 1,000 designs, all online. The T-shirts usually sold out. • The company sold 80–90,000 shirts a week. Monday, June 14, 2010
  • 34. NETWORK FOR GOOD • Founded in 2001 • $400 Million to Date • $256K/per day in April • Returned $25 to the sector for every $1 invested in Network for Good • Raised over $390 million in online donations to more than 50,000 different nonprofit organizations Built a Volunteer Network that connects users across the country with more than 200,000 local, international and virtual volunteer opportunities • Taken fundraising viral and raised well over $2.7 million via fundraising widgets Monday, June 14, 2010
  • 35. FOURSQUARE • Founded in March 2009 with 17 employees • In March 2010 725,000 users and 22 million checkins • Daily check-ins exceed 300,000 • Valuation between $60 million and $70 million Monday, June 14, 2010
  • 36. FOUR SQUARE … FOR GOOD Monday, June 14, 2010
  • 37. SHOWING REALITY ENCOURAGES PEOPLE TO DONATE OR CONTRIBUTE Monday, June 14, 2010
  • 38. REVENUE STREAMS • Operated as a for profit company • Revenue Streams: • Revenue streams from geographically targeted advertising • Publications and Analysis on Demand revenue stream • Sponsorships and grants can support its initial launch and then further expansion • Cost Streams: • Portal Technical Development • Portal Content Development • Digital Marketing • Portal Management Monday, June 14, 2010
  • 39. INITIAL INVESTMENT AND MILESTONES (HIGH LEVEL ESTIMATES) Full Release Beta Release 5 Months Pilot Release 3 Months 1 Month Total Technical $ 15K $ 15K $ 15K $ 135K Development Per Month Per Month Per Month Content $ 10K $ 15K $ 10K Development Per Month Per Month Per Month $ 105K Portal $ 5K $ 5K $ 5K $ 45K Management Per Month Per Month Per Month Total Per Month: $ 30K Total Per Month: $ 35K Total Per Month: $ 30K $ 285K Monday, June 14, 2010
  • 40. THANK YOU Monday, June 14, 2010