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Kansei  /Affective Engineering: Powerful Technology for Innovation 感  性  工  学   Julio Rodrigo Narváez Pérez   Instituto  T...
What is Kansei? What is Kansei Engineering? <ul><li>Another Names: </li></ul><ul><li>Affective Engineering (ENGAGE, EU) </...
Kansei  Engieering  (KE) <ul><li>Kansei = psychological image and feeling </li></ul><ul><li>Kansei Engineering  is defined...
Kansei  Engieering  (KE) <ul><li>Kansei = psychological image and feeling </li></ul><ul><li>Kansei Engineering  is defined...
The Process of Kansei <ul><li>Who are the customers? </li></ul><ul><li>Second, What do they want and need?; that is, what ...
ROUTES TO REACH A NEW KANSEI PRODUCT Kansei /Affective Engineering 感  性  工  学
Psychological Phase of the Kansei <ul><li>Cognition:  memory, judgment, interpretation, and thinking. </li></ul><ul><li>Th...
Psychophysiological Phase of the Kansei <ul><li>Hard  work forces workers to exhaust their energy and makes them tired.  <...
Routes to Reach the Kansei Kansei /Affective Engineering 感  性  工  学
WHAT IS DESIGNING BASED ON KANSEI/AFFECTIVE ENGINEERING? Kansei /Affective Engineering
Here comes your footer     Page  „ Kansei/affective engineering is defined as the technology of translating the consumer’...
The process of performing Kansei/affective engineering <ul><li>Grasp the consumer’s Kansei in the specific product domain ...
Process of a Kansei product development Kansei /Affective Engineering 感  性  工  学
KANSEI PRODUCT DEVELOPMENT Here comes your footer     Page
Kansei /Affective Engineering 感  性  工  学   Energy  used for a bent posture is three times as much as for a standing posture
 
 
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Kansei

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  • Lexico internacional “afecto o afeccion” en ingles, diferentes sensaciones, ojos nariz, oido, cerebro crea una imagen, deseo emociones sensaciones e imagenes humanas que tenemos todos . Ingeniera afectiva o emocional Concepto japones referimos a KE ignieria afectiva o emocional
  • Imagen o sensacion psicologica desarrollo de nuevo productos para los consumidores proceso de desarrollo de productos
  • psychological, ergonomic, medical, or engineering methods; and designs the new product based on the analyzed information sensaciones interiores dentro de estas sensaciones 6 sensaciones cognicion psicologica memoria juicio, obtenemos el concepto cansei congnicion en base a estas sensaciones diferentes … identificar el origen de las funciones cansei
  • psychological, ergonomic, medical, or engineering methods; and designs the new product based on the analyzed information sensaciones interiores dentro de estas sensaciones 6 sensaciones cognicion psicologica memoria juicio, obtenemos el concepto cansei congnicion en base a estas sensaciones diferentes … identificar el origen de las funciones cansei
  • Que estimula al cliente, precio
  • Que estimula al cliente, precio
  • Grado de emergencia, This choice is important. If you choose the right route, you will be successful in achieving a Kansei product design. But if you cannot choose a route that reaches the correct Kansei, you cannot successfully perform Kansei engineering. The Kansei engineer should first observe the customer’s behavior and check which route will best reach the customer’s Kansei. The successful route is not always a single one. It can be a combination of several routes.
  • Que estimula al cliente, precio
  • Grado de emergencia, This choice is important. If you choose the right route, you will be successful in achieving a Kansei product design. But if you cannot choose a route that reaches the correct Kansei, you cannot successfully perform Kansei engineering. The Kansei engineer should first observe the customer’s behavior and check which route will best reach the customer’s Kansei. The successful route is not always a single one. It can be a combination of several routes.
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  • Transcript of "Kansei"

    1. 1. Kansei  /Affective Engineering: Powerful Technology for Innovation 感 性 工 学 Julio Rodrigo Narváez Pérez   Instituto Tecnológico de Celaya
    2. 2. What is Kansei? What is Kansei Engineering? <ul><li>Another Names: </li></ul><ul><li>Affective Engineering (ENGAGE, EU) </li></ul><ul><li>IBV (Inst. Of Biomechanics of Valentia) </li></ul><ul><li>Emotional Engineering (BMW) </li></ul>Kansei /Affective Engineering 感 性 工 学
    3. 3. Kansei Engieering (KE) <ul><li>Kansei = psychological image and feeling </li></ul><ul><li>Kansei Engineering is defined as: </li></ul><ul><li>an ergonomic consumer-oriented technology for new product development based on consumer Kansei </li></ul><ul><li>An attractive product development technology fit to a consumer feeling and demands </li></ul>Kansei /Affective Engineering 感 性 工 学
    4. 4. Kansei Engieering (KE) <ul><li>Kansei = psychological image and feeling </li></ul><ul><li>Kansei Engineering is defined as: </li></ul><ul><li>an ergonomic consumer-oriented technology for new product development based on consumer Kansei </li></ul><ul><li>An attractive product development technology fit to a consumer feeling and demands </li></ul>Kansei /Affective Engineering 感 性 工 学
    5. 5. The Process of Kansei <ul><li>Who are the customers? </li></ul><ul><li>Second, What do they want and need?; that is, what is their Kansei? </li></ul><ul><li>Third, the Kansei engineer should consider how to evaluate the customers’ Kansei. </li></ul>Kansei /Affective Engineering 感 性 工 学
    6. 6. ROUTES TO REACH A NEW KANSEI PRODUCT Kansei /Affective Engineering 感 性 工 学
    7. 7. Psychological Phase of the Kansei <ul><li>Cognition: memory, judgment, interpretation, and thinking. </li></ul><ul><li>The five senses: sight, hearing, taste, smell , and touch. </li></ul>Kansei /Affective Engineering 感 性 工 学
    8. 8. Psychophysiological Phase of the Kansei <ul><li>Hard work forces workers to exhaust their energy and makes them tired. </li></ul><ul><li>Brain waves (EEG) are stimulated when working with high motivation, but idle and repetitive work increases the worker’s feeling of boredom. </li></ul><ul><li>When using a very soft mattress, people could feel uncomfortable if they have high body pressure. </li></ul>Kansei /Affective Engineering 感 性 工 学
    9. 9. Routes to Reach the Kansei Kansei /Affective Engineering 感 性 工 学
    10. 10. WHAT IS DESIGNING BASED ON KANSEI/AFFECTIVE ENGINEERING? Kansei /Affective Engineering
    11. 11. Here comes your footer  Page „ Kansei/affective engineering is defined as the technology of translating the consumer’s Kansei into the product design domain” Mitsuo Nagamachi (1995, 1999, 2005, 2010)
    12. 12. The process of performing Kansei/affective engineering <ul><li>Grasp the consumer’s Kansei in the specific product domain (passenger car, cosmetic, shaver, etc.) using psychological or psychophysiological measurements. </li></ul><ul><li>Analyze the Kansei data by statistical, medical, or engineering methods in order to clarify the Kansei structure. </li></ul><ul><li>Interpret the analyzed data and transfer the data to the new product domain. </li></ul><ul><li>Finally, design a new Kansei product. </li></ul>Kansei /Affective Engineering 感 性 工 学
    13. 13. Process of a Kansei product development Kansei /Affective Engineering 感 性 工 学
    14. 14. KANSEI PRODUCT DEVELOPMENT Here comes your footer  Page
    15. 15. Kansei /Affective Engineering 感 性 工 学 Energy used for a bent posture is three times as much as for a standing posture
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