Why are professionals better?• Experience• Perspective• Focus
We can get better
The Approach• Manage Fear• Develop Vision• Cultivate Feedback
Fear of being wrong
Im taking a chance
Cognitive Biases• Survivorship bias• Conﬁrmation bias• Loss aversion• Information bias• Bias blind spot• ~100 others on Wikipedia
Blind Men and the Elephant
Develop Vision &Cultivate Feedback
Think before you code.
Think before you code.
My interpretation of "Lean"
Idea generation1. Generate lots of ideas2. Choose the "best" ones3. Present them to someone4. Analyze their feedback
ExerciseWrite ideas for 2 minute
ExerciseWrite ideas for 2 minuteWrite 20 ideas without stopping
ExerciseWrite ideas for 2 minuteWrite 20 ideas without stoppingTake a minute to evaluate them
ValidationWhat are you building?Does anyone care?What makes it great?
Product Deﬁnition Statement"An easy-to-use photo management applicationfor amateur photographers." Apple on iPhoto in the HIG
Create a story for it
Draw it out
How to Draw• Start with a circle. Thats the user.• Draw a squarish shape for everything in the story.
ExerciseLook at your list. Write a product statement,a story (scene description) and a quickdrawing.
ExerciseShare your statement, story or drawing withyour neighbor. Listen to their response.
Customer ValidationWho are your customers?Can you ﬁnd them?Can you get them interested?
Web devs have it easy• Keywords• Ad words• Test landing pages
Form a UX(support)group
Design SketchesIts not the tools or even the resultingdrawing but the process.
ExerciseDraw 6 approaches 1 per minute
Generic UX Tips• Dont make the user choose• Dont make them read• Start them off so they cant fail• Expect and tolerate errors• Be polite and helpful• Simplify and focus
User Testing• Develop test plan• Find participants• Conduct tests• Analyze results
Test Plan• What do you want to learn?• What tasks do you want to them to perform?• What do you need logistically?
Participants• Spouse• Friends and coworkers• Associates• Strangers
Conducting tests• Get an assistant• Thank and reassure participant• Dont explain or apologize• Ask participant to talk aloud
Beware of• asking about the future.• asking how they would design a feature.• direct questions.• loaded questions. Keep quiet, watch and listen.
Wrap up• Thank them for participating• Answer any questions. Ask for thoughts.• Offer them a small gift if you like• Offer to keep them updated on the app
User testing as part of your dev process• Test constantly• Watch and listen
ExerciseUser Test your app (or a competitors)
Graphic Design• Importance• Proximity• Alignment• Contrast• Repetition ... Get an artist.
Still, test the design
5 Second Test
What does that make you think of?
Iterate, Iterate, Iterate
Ship“ The perfect is the enemy of the good” - Voltaire“Art is never ﬁnished, only abandoned” - Leonardo Da Vinci“Perfect is overrated. Perfect doesnt scale, either.” - Seth Godin“Real artists ship” - SJ
SummaryUX is everythingFear, Vision, FeedbackPictures, Stories