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Powerpoint from the OCR training on how to deliver the new GCSE Specification J526 successfully

Powerpoint from the OCR training on how to deliver the new GCSE Specification J526 successfully

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Get started 2009 ppt with notes Get started 2009 ppt with notes Presentation Transcript

    • Get Started
    • Introducing the new specification
  • Practical Arrangements
    • Emergency arrangements
    • Cloakrooms
    • Refreshment areas/times
    • Please turn off mobile phones
    • Pre-book taxi with venue staff.
  • Course Aims & Objectives
    • Course overview
    • This course will:
    • Consider and review sample assessment materials
    • Offer advice on preparing candidates for the external assessment
    • Review exemplar candidate work
    • Review the support and resources available from OCR
    • Consider what constitutes appropriate evidence for the portfolios
    • Examine useful resources and provision of support
  • A better balance Unit B321 Individual Media Portfolio Unit B324 Production Portfolio in Media Unit B322/3 Textual Analysis and Media Topic
  • Key Changes
    • What’s in?
    • Textual analysis exam
    • Group practical production
    • Individual practical production
    • TV comedy.
    • What’s out?
    • Cross media exam
    • Coursework assignment 1 on Languages and Categories – now part of B321.
  • Structure of the course Unit B321: 30% Individual portfolio Controlled assessment Comparative assignment with practical exercise Unit B324: 30% Production portfolio Controlled assessment Major practical production and evaluation Units B322/B323: 40% Textual Analysis and Media Topic exam Section A – Unseen Action Adventure/Lifestyle magazines Section B – TV and/or Radio Comedy and Audiences
  • Where are the key concepts tested? Unit B321: Individual portfolio Media Language Representation Unit B324: Production portfolio Media Language Genre Audiences Institutions Units B322/B323: Textual Analysis and Media Topic exam Section A: Media Language, Genre & Representation Section B: Audience & Institutions
    • How to structure the course – an approach
    • YEAR 1
    • Introductory unit/ induction
    • Individual Media Portfolio – Unit B321
    • Textual Analysis and intro to Media Topic – B322/3
    • Begin Production Portfolio – B324
    • YEAR 2
    • Production Portfolio finished and evaluated
    • Develop and reinforce Media Topic – B322/3
    • Revisit Textual Analysis B322/3
    • Submit portfolios
    • Revise
    • How to structure a one year course - 2 approaches
    • Linear
    • Introductory unit/induction
    • Individual Media Portfolio B321
    • Textual Analysis & Media Topic B322/3
    • Production Portfolio B324
    • Revise B322/323
    • Submit portfolio
    • Controlled assessment
    • Introductory unit/induction
    • Individual Media Portfolio B321
    • Production Portfolio – B324
    • Textual Analysis & Media Topic B322/3
    • Revise and submit portfolio
  • Points to remember when planning
    • What resources do I have already?
    • How can I adapt them to the new GCSE? (Sit-com - TV comedy; cross-media News/Advertising – Individual Media Portfolio)
    • What do my students enjoy?
    • What do I enjoy teaching?
    • What technology is available?
    • What support do I have with practical production work?
  • The way ahead “ We love the new OCR GCSE Media Studies course.”
    • Support and training:
    • INSET opportunities
    • Text books and CD Rom
    • Course outlines and schemes of work online
    • Specimen papers online
    • Teachers’ guide
    • Grading guidance online
    • e-community.
  • Resources
    • OCR Website www.ocr.org.uk
    • OCR micro-site www.gcsechanges.com
    • Customer Contact Centre (General)
    • Tel: 01223 553998 Fax: 01223 552627
    • Email: [email_address]
    • Qualifications Manager in Media Studies- Robert Carlton
    • [email_address]
    • Get Started
    • Introducing the new specification
    • B321
    • The Individual Media Portfolio
  • B321 - The Individual Media Portfolio
    • A comparative analytical assignment based on one of 10 topics
    • Accompanying practical exercise (with plans/drafts)
    • Evaluation - can be in ‘hard’ or digital format.
    Outcomes:
    • Assessment Weighting
    B321 - The Individual Media Portfolio 30% of the total mark. Analytical assignment: 60 marks Production exercise: 40 marks Evaluation: 20 marks.
    • Documentaries
    • Film genres (not Action/Adventure)
    • Popular music
    • Celebrity
    • Talk radio
    B321 - The Individual Media Portfolio Topics 2010-2013
    • Soap opera
    • Sport and the media
    • News
    • Advertising
    • Videogames
  • B321 - The Individual Media Portfolio Representation – possible areas
    • Gender
    • Age
    • Ethnicity
    • Sexuality
    • Social class
    • National/regional identity
    • Physical Ability/Disability .
  • B321 - The Individual Media Portfolio Choice of topic The portfolio as a whole must offer coverage of at least two media
    • Resources
    • Interests of candidates
    • Expertise and interests of staff
  • B321 - The Individual Media Portfolio
    • Any texts appropriate to the topic are permissible
    • The texts can be contemporary or non-contemporary
    • They can be from any national context.
  • B321 - The Individual Media Portfolio
    • Documentaries: An Inconvenient Truth (2006) and The Great
    • Global Warming Swindle (2008)
    • Film genres: Cinderella (1950) and Shrek (2001)
    • Popular music: Videos for Pussycat Dolls ‘ Beep ’ and Spice Girls’
    • ‘ Wannabe’
    • Celebrity: Heat magazine and Radio 1’s treatment of Amy Winehouse’s
    • rehabilitation.
    Example texts
  • B321 - The Individual Media Portfolio
    • Talk radio: Talk Sport, Radio 5 Live, LBC, Radio 4
    • Soap opera: The Archers & Coronation Street
    • Sport and the media : The Euro 2008 Final on BBC1 and The Star
    • News: Yahoo news and Radio 4, Pathé newsreel and non-
    • contemporary newspapers
    • Advertising: John Smith’s and Bacardi campaigns
    • Videogames: Wii and Nintendo DS games
    Example texts
  • B321 - The Individual Media Portfolio
    • Written essay (around 1000-1500 words long)
    • PowerPoint (around 15-25 slides)
    • Podcast (around 3-5 minutes long)
    Format of Analytical Assignment can be:
  • B321 - The Individual Media Portfolio
    • Should reinforce knowledge and understanding presented within
    • the analytical assignment
    • It could be in a medium selected in the assignment as long as AT
    • LEAST two media are represented in the complete portfolio.
    The Production Exercise…
  • B321 - The Individual Media Portfolio
    • Suggestions for the exercise are:
    • Storyboard (12-20 frames, drawn or photographed)
    • Poster (maximum two, billboard and/or magazine)
    • Screen or radio play/script (700 words maximum)
    • Packaging for a new product (maximum two examples)
    • Web page (maximum two pages)
    • Double page spread (magazine or newspaper)
    • A short moving image or radio sequence
    The Production Exercise
  • B321 - The Individual Media Portfolio
    • 350-700 words long
    • A summary of related institutions and target audience(s)
    • Reflection on research and planning
    • Explanations of how codes and conventions are used
    • An evaluation of decisions and revisions and strengths and
    • weaknesses of the process and finished product.
    Evaluation
  • 322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Unit at a glance:
    • Textual analysis of print or moving image unseen text covers
    • genre , media language and representation
    • Tests knowledge and understanding of audience and institution
    • by means of a Media Topic .
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Assessment Weighting:
    • Exam is 40% of assessment for this course
    • Textual analysis carries 50 marks (3 questions)
    • Media Topic carries 30 marks (1 question, 2 sections).
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Options in 2010 – 2013:
    • Unseen moving image extract is from the action/adventure genre
    • Unseen print extract is from the lifestyle magazine genre
    • Media Topic is television and/or radio comedy (radio was
    • included for accessibility for visually impaired candidates).
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • What texts may be set?
    • Action/adventure films and lifestyle magazines are both broad and highly hybridized genres
    • The extracts may vary over time to reflect some of the differences within the genres
  • B322 - Textual Analysis and Media Topic (Moving Image)
    • Action/adventure films:
    • Films previously used for the AS Media exam reflect the diversity of
    • the genre: science fiction ( Star Wars ), spy thriller ( The World is not
    • Enough ), fantasy ( Lord of the Rings ), martial arts ( Hero ), crime ( The
    • Italian Job ), postmodern pastiche ( Pirates of the Caribbean ), comic
    • book ( Spiderman ), historical epic ( King Arthur ).
  • B322 - Textual Analysis and Media Topic (Moving Image)
    • The extract might include:
    • Narrative elements such as: action, heroes, villains and victims,
    • ‘ princess’, peril, conflict represented by violence, and so on
    • Media Language elements such as: elaborate camerawork,
    • spectacular mise-en-sc ène, use of fast paced editing, climactic
    • incidental music within a dense soundtrack, and so on.
  • B323 - Textual Analysis and Media Topic (Print)
    • Lifestyle magazines:
    • Men’s, women’s, teenage, gay, straight, ethnic majority or minority
    • Specialist or general interest.
  • B323 - Textual Analysis and Media Topic (Print)
    • The extract might include:
    • Hybrid or specialist content
    • Direct address to readers’ lifestyles
    • Aspirational tone
    • Inclusive and accessible media language
    • Highly conventional form (eg direct address from model or celebrity
    • looking into camera on front page).
  • Teaching Textual Analysis
    • Practise with a wide range of unseen texts with:
    • A variety of generic elements
    • A variety of representation strategies
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • The Media Topic:
    • First topic is radio and/or television comedy
    • Covers audience and institutions
    • Study at least two texts aimed at different audiences transmitted by
    • different institutions
    • Can be two television texts, two radio texts, or one of each
    • Must be scheduled on British channels.
    one of each
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Institutional Contexts:
    • Channel brand identity
    • 2 Channel ethos
    • 3 Regulatory requirements (eg PSB)
    • 4 Channels’ target audiences.
    • These contexts should be studied by analysing texts
    • as much as possible
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Exploring brand identity:
    • Schedules
    • – what mix of programmes does the channel offer?
    • Channel self-promotion
    • – what do the logo and idents say about the brand?
    • – how do the website and trailers present the brand?
    • How the channel fits into a stable of channels
    • – e.g. BBC1/2/3/4/Cbeebies/CBBC.
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Exploring channel ethos:
    • If a channel has an established history, such as the BBC’s, ITV’s,
    • or C4’s, then it may be useful to present a small amount of
    • material from:
    • - mission statements
    • - PSB remits
    • - debates about the channels.
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Exploring regulation:
    • The Watershed
    • Students should be aware of watershed restrictions and how
    • these would affect or not affect the texts
    • Ofcom/BBC requirements
    • Students should understand, for example, the requirements for
    • original programming reflecting the diversity of Britain for
    • programmes on terrestrial television
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Exploring target audiences:
    • Analysing schedules:
    • Does the mix of programmes suggest a mass audience or niche
    • audience channel?
    • Does the channel address different audiences at different times?
    • Investigating audience share:
    • How large is the audience for this channel?
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Institutions and texts:
    • Students should not be burdened with disconnected facts about channels
    • Contextual study is only relevant if it explains why those channels have chosen to transmit those texts.
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Scheduling:
    • Students must know the times and days of transmission
    • They should be able to argue how these slots might attract the target audience, using evidence from the schedules
    • They might discuss the role of stripped schedules and repeats (on sister channels, on demand)
    • They might state which texts were scheduled before and after their text(s) and what was scheduled on competing channels.
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Audience pleasures:
    • Contrasting pleasures for contrasting texts
    • Several pleasures for each text
    • Detailed textual exemplification for each pleasure
    • Examples from more than one episode.
  • B322/23 - Textual Analysis and Media Topic (Moving Image/Print)
    • Choosing Media Topic texts
    • Choose two TV or radio comedies:
    • on contrasting institutions
    • addressing different audiences
    • by offering different pleasures (possibly via different comedic
    • genres such as panel show and sitcom)
    • Get Started
    • B324
    • Production Portfolio in Media Studies
  • B324 B324 - Production Portfolio in Media Studies
  • B324 – Production Portfolio in Media Studies Major practical production
    • Emphasis on choice
    • Students choose from 12 set briefs
    • Can be individual or group production (maximum of 5)
    • Emphasis on evidence
    • Individual evidence of research & planning
    • Individual evaluation
    Assessment: internally assessed externally moderated
  • B324 – Production Portfolio in Media Studies
    • Print Briefs
    • Local newspaper – front and inside page
    • Extract from a new magazine – front cover, contents page, double page spread article
    • Advertising campaign for a new product – brand name design, two magazine advertisements & billboard poster
    • New computer/video game cover with 2 magazine advertisements.
    All productions must include original photography
  • B324 – Production Portfolio in Media Studies
    • Print Briefs – Group work
    • Tighter control over individual contribution
    • Each group member must produce at least:
    • Local newspaper – one page
    • Magazine extract – one double page spread article
    • Advertising campaign – one advertisement
    • Computer/video game cover with 2 magazine
    • advertisements – one advertisement.
  • B324 – Production Portfolio in Media Studies
    • Video Briefs
    • Music promo video
    • (Around 3 minutes)
    • Extract from new TV programme
    • (Maximum 3 minutes)
    • Opening sequence of a new film.
    • (Maximum 3 minutes).
    Must use original material apart from music or audio effects
  • B324 – Production Portfolio in Media Studies Audio Briefs 8. Extract from magazine radio programme with a range of sound elements & sound script (Maximum 4 minutes) 9. Extract from radio drama with sound script (Maximum 4 minutes) Must use original material apart from music or audio effects
  • B324 – Production Portfolio in Media Studies
    • Website Briefs
    • 4 linked pages of a new TV channel, including homepage
    • 11. 4 linked pages for a new entertainment website.
    • Cross Media Brief
    • 12. Cross media promo package for new album (website, CD cover,
    • extract from music promo video, radio interview).
    Must include original photography Must use original material apart from music or audio effects
  • B324 – Production Portfolio in Media Studies
    • Website Briefs – Group work
    • Tighter control over individual contribution
    • Each group member must produce at least:
    • New TV channel – 2 pages
    • 11. New entertainment website – 2 pages.
  • B324 – Production Portfolio in Media Studies
    • Video, Audio and Cross Media Briefs
    • How can I assess the individual’s contribution to group work?
  • B324 – Production Portfolio in Media Studies
    • The Production Log
  • B324 – Production Portfolio in Media Studies
    • The Production Log
    • Purpose: to provide evidence to the teacher and moderator of the
    • individual student’s role and contribution. It will include:
    • Research
    • Planning (outlines, test shots, sketches)
    • Key dates, decisions and deadlines
    • A record of exact contributions (camerawork, photography,
    • copywriting, design, editing).
    To be completed individually by the candidate
  • B324 – Production Portfolio in Media Studies
    • The appendix
    • Purpose: to provide additional evidence to the teacher and
    • moderator of the individual student’s role and contribution. It may
    • include:
    • Original storyboard
    • Rejected photographs/graphics
    • Mock-ups of websites/magazines/advertisements
    • Scripts/redrafts
    • Audience research questionnaires.
  • B324 – Production Portfolio in Media Studies
    • Assessment objectives
    • Tests skills of research, planning and presentation through the practical production (AO3)
    • Tests ability to construct and evaluate own products using creative and technical skills (AO4)
    Internally assessed and externally moderated
  • B324 – Production Portfolio in Media Studies
    • Assessment
    • Planning & research: 30 marks
    • Construction: 60 marks
    • Evaluation: 30 marks.
    • Evaluation can be:
    • Written
    • Podcast
    • PowerPoint
    • Audio
    • DVD with extras.
  • B324 – Production Portfolio in Media Studies
    • The Evaluation will include:
    • An evaluation of decisions and revisions
    • A discussion of research into similar texts
    • A discussion of target audiences
    • An evaluation of the successes and limitations of the production.
    To be completed individually by the candidate
  • B324 – Production Portfolio in Media Studies
    • Technology matters!
    • Candidates must engage with media technology
    • Choose your brief according to:
    • Your access to equipment
    • Your resources
    • Your expertise
    • Your candidates’ interests
    • Your interests.
  • B324 – Production Portfolio in Media Studies
    • The Production Portfolio will consist of the following:
    • The Production itself
    • The Production Log
    • The Appendix
    • The Evaluation.
    Timing – teachers are expected to allocate around 20-25 hours on this unit More advice and exemplar material will be available in the new Teachers’ Guide – watch this space!
  • Extra Help Needed?
    • Why not join the Media Studies E community ??
    • See the OCR Website for further details
    • A Teachers’ Support Booklet will be available in early 2009 on the OCR website.
    • Publisher partnerships
    • Publisher partner resources are branded with the OCR/Hodder,
    • OCR/Heinemann, OCR/Oxford University Press official partnership logos.
    • OCR offers centres a choice of quality endorsed resources. Non-
    • partner endorsed resources are branded with OCR’s ‘Approved
    • publication’ logo.
    • All endorsed resources undergo OCR’s thorough quality assurance
    • process.
    Resources
  • Resources www.hoddereducation.co.uk ICT and Computing, Business, Leisure and Recreation Arts, Media and Life and Work Health, Public Services and Care Our publishing partner for GCSE Media Studies is:
  • OCR Media Studies for GCSE Series Editor: Eileen Lewis
  • Thankyou
    • Thank you for attending this training session
    • Please complete the feedback form to help us continually improve our service
    • Forms should be handed to the trainer at the end of the event. Any additional comments can be emailed in confidence to training@ocr.org.uk