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Twitter 101 Tutorial by Mike Schinkel

Twitter 101 Tutorial by Mike Schinkel

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    Twitter101byMikeSchinkel Twitter101byMikeSchinkel Presentation Transcript

    • Welcome to: The Atlanta Web Entrepreneurs July 2008 Meeting on Twitter by Mike Schinkel www.atlanta-web.org
    • Tonight’s Major Topic: Why you MUST have a Twitter Strategy All about Twitter and Microblogging/Lifestreaming © 2008 Mike Schinkel
    • Intro to Twitter CPC TEXT
      • Understanding the “ What” and the “ Why”
      • For those who say “ Huh? ”
      • © 2008 Mike Schinkel
    • Video Introductions
      • WallStrip on Twitter
      • CommonCraft’s Twitter in Plain English
      • How to Use Twitter
        • (9 min, too long to play)
      • © 2008 Mike Schinkel
    • Press about Twitter
      • Twitter is on its way to becoming the next killer app.
        • TIME Magazine
      • Suddenly, it seems as though all the world's a-twitter.
        • Newsweek
      • It's one of the fastest-growing phenomena on the Internet.
        • New York Times
      • Incredibly useful
        • Wired Magazine
      • © 2008 Mike Schinkel
    • Testimonials for Twitter
      • Twitter is the telegraph system of Web 2.0.
        • Nicholas Carr, Author and Technologist
      • Twitter is the first thing on the web that I've been excited about in ages.
        • Jason Kottke, Blogger
      • When I first started doing it, I thought, 'geez, not another website to worry about updating and checking', but now I'm glad I did it.
        • point_chevalier, livejournaller
      • © 2008 Mike Schinkel
    • Twitter Testimonials (cont’d)
      • If you aren't familiar with Twitter, it is one of those things, like MySpace, that sounds totally ridiculous and stupid when you first hear about it. But once you start using it, you realize how much fun it is.
        • Eric Nuzum, Author of The Dead Travel Fast
      • © 2008 Mike Schinkel
    • What is Twitter?
      • From Wikipedia:
        • Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.
      • Huh?
      • © 2008 Mike Schinkel
    • One Man’s Perspective
      • Last year I thought “ What a time waster!”
        • I’ve been using Twitter actively for about a month
        • The most zealous are the recently converted!
      • My goal with this intro is to:
        • Provide those new to Twitter with background
        • Give you my “newbie” perspective
        • Prepare you to ask questions of our experts
      • Why has Twitter interest exploded?
        • Low friction: 140 chars makes it easy to participate
        • Central systems aggregates messages
        • Architecture encourages ad-hoc communities
        • Gives people a passive way to stay connected
        • Builds relationships like we do ofline, little-by-little
      • © 2008 Mike Schinkel
    • Twitter’s Home Page © 2008 Mike Schinkel
    • Create an Account © 2008 Mike Schinkel
    • Update your Settings © 2008 Mike Schinkel
    • Add you Device (a.k.a. Phone) © 2008 Mike Schinkel
    • Ready to Tweet! © 2008 Mike Schinkel
    • How to Follow © 2008 Mike Schinkel
    • Following via Devices
    • Set your Wallpaper © 2008 Mike Schinkel
    • More Wallpaper © 2008 Mike Schinkel
    • Twitter Terminology
      • Tweets
        • The short messages people send via Twitter
      • Following a.k.a. “Friends”
        • People whose Twitter feed you have subscribed to follow
      • Followers
        • People who have you subscribed to your Twitter feed
      • Replies
        • Referencing someone by Twitter name using an “@” sign, i.e. @Scobleizer
      • DMs
        • Direct messages to people that are private like emails but sent through Twitter and
      • Fail Whale
        • Image of Whale you get when Twitter is down
      © 2008 Mike Schinkel
    • Benefits for Individuals
      • Stay connected to friend, colleagues
        • Much less effort than even email
      • Establish Authority
        • Get to be known for what you are good at
      • Build Relationships
        • Twitter allows you to maintain more and better relationships
      • Enable Ad-hoc Meetups
        • “ You are working on the same thing? Let’s meet up later at… ”
      • Stay in the Loop
        • Don’t be the last one to know
      © 2008 Mike Schinkel
    • Benefits for Individuals (cont’d)
      • Get Quick Answers, i.e.
        • “ What’s the best project management website?”
        • “ I’m getting this Ruby on Rails error; Suggestions?”
      • Follow Breaking News
        • Faster than News Outlets (Sorry CNN!)
      • Energizes work-at-home types
        • With Twitter, you are never alone
        • If you Tweet you are working on something, people hold you accountable
      • Get Priority Customer Support
        • If a brand is listening and you bitch, they will often get it resolved for you.
      • “ Twitter is my village ”
        • “ Passive conversations fosters natural, gradual relationship-building ”
        • http://pistachioconsulting.com/?p=172
      © 2008 Mike Schinkel
    • Benefits for Business/Brands
      • Research Emerging Trends
        • Use http://search.twitter.com
      • Monitor Sentiment
        • Track Keywords with http://tweetbeep.com
      • Customer Service
        • i.e. http://twitter.com/comcastcares
      • Customers Interact with your Site
        • Use the Twitter API or upcoming “1z”
      • Other
        • Our experts will tell you!
      © 2008 Mike Schinkel
    • Real-Time Market Research © 2008 Mike Schinkel
    • Brands on Twitter
      • zappos (their CEO)
      • comcastcares
      • jetblue
      • SouthwestAir
      • MyStarbucksIdea
      • Dell (22 Twitter Accounts!)
      • Atlanta Brands Mostly Absent!
      © 2008 Mike Schinkel
    • Grab your Trademarks!
      • Brands
        • Grab your trademarks now!
      • Twitter will release
        • But why fight that hassle?
      © 2008 Mike Schinkel
    • What are you doing? i.e. What to Tweet?
      • “ I’m having toast and jam”
        • Lame!
      • “ I’ve just blogged this post about …”
        • Great way to get quick traffic
      • “ I’m working on a Flex/Actionscript app”
        • Great way to find someone to collaborate
      • “ Where’s a great place to eat in Austin?”
        • Get people to help you
      • “ I’ve at Octane; come join me?”
        • Eliminate loneliness, get people to help you face to face!
      • “ ARRESTED”
        • Berkley Student arrested for taking photos in Egypt!
      • See Twitter Hall of Shame
        • http://www.insidecrm.com/features/twitter-hall-of-shame-061908/
      © 2008 Mike Schinkel
    • Getting Started with Twitter
      • Follow people you know
        • Locally, or
        • In Your Industry
      • Don’t follow too many too quickly
        • You’ll get overwhelmed and quit
        • People will think you a Twitter Spammer
      • Watch your “ Twitter Influence Ratio ”
        • Following/Followers ideally should be <= 1
        • Block people following 2000 with 10 followers!
      • Other Thoughts?
        • Out Experts can give you more
      © 2008 Mike Schinkel
    • Using Twitter
      • Short URLs are Critical
        • tinyurl.com , is.gd , snipurl.com , etc.
      • Converse with People
        • Use @replies, i.e. “ That’s a stupid thing to say @MikeSchinkel! ”
      • Don’t Overwhelm Followers
        • 50 tweets/day excessive, thank you very much
      • Twitter Teaches Conciseness
        • 140 characters makes you get to the point!
      • Focus on Building Relationships
        • Don’t worry about what Twitter “Rock Stars” have to say
        • Remember Dunbar’s #: Relationships = 150 people max
      © 2008 Mike Schinkel
    • Twitter Etiquette
      • Don’t ask for Follows
        • Unless you known them very well
      • Don’t Follow Too Many People
        • You will be considered a spammer
      • Don’t Broadcast, Communicate
        • Join the conversation, or go home
      • @Reply when value for others
        • Otherwise, use DMs
      • Don’t Twitter every 5 minutes
        • People will just unfollow you
      • Don’t be Rude or Passive-Aggressive
        • Just don’t be
      • Promote Moderately
        • Don’t tweets just to sell things
      © 2008 Mike Schinkel
    • Twitter Web Services
      • Twist – Visualize trends between two keywords
      • TweetBeep.com – Monitors Keywords via email
      • GroupTweet.com – Group message broadcasting
      • Monitter.com – Real time Twitter keyword monitor
      • TwitterLocal.net –RSS feeds of Local Twitter users
      • TwitterFeed.com – Feed your blog to Twitter
      • TwitPic.com – Share photos on Twitter
      • TwitterVision.com – Real-time mashup of Twitter Public Feed and Google Maps
      • Twitterholic.com – Top 100 Lists, or as they say: “ WE’R IN UR TWTTR PAGES, READN UR STATZ”
      © 2008 Mike Schinkel
    • Twitter Tools
      • Desktop Twitter Clients
        • Twhirl
        • TweetDeck
        • Spaz (opensource)
      • iPhone Clients
        • Twinkle
        • Twittelator
        • Twitterific
      • FireFox Plugins
        • TwitterFox
      • Twitter Messaging Engine
        • 1z ( in stealth mode )
      • More Stuff Here
        • http://twitter.pbwiki.com/Apps
      © 2008 Mike Schinkel
    • Twitter Blogs
      • TwitterHandbook
        • http:// twitterhandbook.com /blog/
      • Other?
      © 2008 Mike Schinkel
    • Criticism of Twitter
      • Wastes Time
      • Unreliable
      • Other?
      © 2008 Mike Schinkel
    • Alternatives/Competitors
      • Pownce, Jaiku, Utterz, other?
        • I have no experience with them but I’m sure our experts will have.
      • Identi.ca/Laconica
        • Competing Service Identi.ca running on open-source Laconica.
        • Uses Twitter API
      • FriendFeed, SocialThing, etc.
        • “ Lifestreaming”; Scobleizer loves FriendFeed
      © 2008 Mike Schinkel
    • Links & Slides
      • Lots o’ Twitter-related Links:
        • http://delicious.com/MikeSchinkel/twitter
      © 2008 Mike Schinkel
      • www.atlanta-web.org
      • [email_address]
      Thanks for attending! © 2008 Mike Schinkel