Hello . (Be sure to click the “Notes on Slide” tab below to benefit fully from this Slideshare.)

Credit: http://bit.ly/705ZL

Source : Aedhmar Hynes, CEO, Text 100 Global Public Relations, Digital Impact Conference May 2009, http://bit.ly/TwB6J Measurable? Produces ROI? Powerful? Influential? Management’s Dilemma

Measurable?

Produces ROI?

Powerful?

Influential?

Why make social marketing a priority? Social media: here to stay. Reduces cost drivers; requires minimal capital expenditures. $ value of social media compared to cost. Competitors participate. Boosts Search Engine Optimization.

Social media: here to stay.

Reduces cost drivers; requires minimal capital expenditures.

$ value of social media compared to cost.

Competitors participate.

Boosts Search Engine Optimization.

ROI of Social Media Dell Makes $3M in sales through Twitter http://bit.ly/1vllN Publicize deals + refurbished products at @ DellOutlet since June 2007. More than 630,000 followers; directly responsible for $2 million in sales + another $1 million reportedly coming customers who use @ DellOutlet handle as an entry point to enter the company’s website and purchase. Blog post: Top Ten Hotel Brands A Tweet Above The Rest http://bit.ly/16ZARo (Marriott, Ritz Carlton, Hyatt, Joie de Vivre, Omni, Starwood, Morgans Hotels, Fairmont, Millennium, Tiara Hotels & Resorts) New B2B lead gen study shows social media becoming important lead driver (up to 15% of total). #b2b http://bit.ly/koFlV

Dell Makes $3M in sales through Twitter http://bit.ly/1vllN

Publicize deals + refurbished products at @ DellOutlet since June 2007. More than 630,000 followers; directly responsible for $2 million in sales + another $1 million reportedly coming customers who use @ DellOutlet handle as an entry point to enter the company’s website and purchase.

Blog post: Top Ten Hotel Brands A Tweet Above The Rest

http://bit.ly/16ZARo (Marriott, Ritz Carlton, Hyatt, Joie de Vivre, Omni, Starwood, Morgans Hotels, Fairmont, Millennium, Tiara Hotels & Resorts)

New B2B lead gen study shows social media becoming important lead driver (up to 15% of total). #b2b http://bit.ly/koFlV

Banff Lake Louise Tourism Crasher Squirrel: 82 Million Impression$. Source : Reuters, Sept 8, 2009 http://bit.ly/16QFlN My husband and I were exploring Lake Minnewanka in Banff National Park-Canada…” –Melissa Brandts "The power of social media allows smaller destination marketing organizations to compete on the world stage -- provided they act fast.” -Greg Klassen, senior vice president, Canadian Tourism Commission .

Source : Reuters, Sept 8, 2009 http://bit.ly/16QFlN

Social Media Culture.

Culture: Transparent http://missaniela.com/gallery/onblack/202669991

Listen . Prepare . Engage . How to get started in social media.

Listen .

Prepare .

Engage .

Listen. Radian6

Listen. HootSuite

www.twinfluence.com for @BGescape Listen.

www.twinfluence.com for @BGescape

www.tweetstats.com for @BGescape Listen.

www.tweetstats.com for @BGescape

Prepare Define clear, scalable goals. Take small steps. Use social media as a content play for your brand. Avoid spamming. Figure out what works for you. Source: B2B Online Marketing http://bit.ly/pKAlD

Define clear, scalable goals.

Take small steps.

Use social media as a content play for your brand.

Avoid spamming.

Figure out what works for you.

Hub and Spoke Business Goals + Core Values LinkedIn Twitter Facebook YouTube + other videos eNewsletters Editorial Press Releases Messaging Central + Website

Measurement Measurement tools: HootSuite (currently free) Twinfluence (free) Radian6 (paid) Source: B2B Online Marketing http://bit.ly/pKAlD

Measurement tools:

HootSuite (currently free)

Twinfluence (free)

Radian6 (paid)

“ Search is the new homepage.” – Steve Rubel, Edelman Worldwide http://bit.ly/wDzlo Tactics Source (in the Slide Notes): Stacy Williams, Prominent Placement July 2009

Sea Ranch Chapel, CA by James Hubbell Imagine.

We Work For You .