Julie Biron | Design Portfolio

DESIGNER + industrial / product Design should be based on people, and their interaction with the world around them. I research + IxD / UX / IA / UI the user wants and needs to better understand them + accessory / packaging / brandingand their behavior, which I integrate to design products that will enhance the everyday life of the user. As a designer, I have always been creative, imaginative, artist . creator . dreamer passionate, and eager to solve problems in a unique way. I aim to design products that balance form and function, and have the ideal blend of usability, innovation and art. julie samantha biron

FLIP optical for kids TARGET USER parents & kids FLIPOPTICAL FOR KIDS 10 - 15 FLIPoptical PARENTS & KIDS PLAY & WEAR FLIP FLOP FUN eyewear concept 2010 EVERYTHING THEY WANT & NEED KIDS WANT: PARENTS WANT: o COOL FACTOR o SAFETY & DURABILITY o POP CULTURE ICONS & o REASONABLE COST CARTOONS o RECOGNIZEABLE BRANDS & LOGOS BOTH WANT: o FUN COLOR COMBOS o FIT & COMFORT o CONSTANTLY CHANGING o FLATTERING INTERESTS o HOLDS UP TO PLAY/SPORTS INTERCHA NGE A BILIT Y design concept o INCORPORATE A FUNCTIONAL FORM WITH THE IDEA OF CREATIVITY AND INTERACTION o THE IDEA OF INTERCHANGEABILITY frame & nose bridge concepts o FRAMES SHOULD BE FUN AND COOL FOR KIDS TO WEAR, SO THEY WON’T FEEL ANY OF THE “GEEK” FACTOR SOMETIMES ASSOCIATED INTERCHANGEABLE INSERTS WITH WEARING GLASSES FUNCTION + CREATIVITY + INTERACTION = INTERCHANGEABILITYmcgee group interchangeable temples intercheangeable temple piece

COLOR options FLIPoptical PLAY & WEAR FLIP FLOP FUN

telecommunications SANO VITA personal nutritionist In a sponsored project with VTech, we explored telecommunications SANO | VITA (healthy life) is a brand line that consists of a family of products and and researched different users in order to find and identify problems services that aid and enhance the experience one has dealing with their personal and gaps within the market. I targeted the healthy lifestyle market, and nutritional health. The SANO | VITA system acts as a Companion and Personal developed a new brand line under VTech that specializes in nutritional Nutritionist that enhances your lifestyle. Having a family of products with a variety of health and lifestyle products. My final product design solution that was presented to VTech in Hong Kong was a telecommunications system SAN O | V ITA different features allows for customization that caters to the user and their unique lifestyle and nutritional health needs and goals. This gives each user the chance to centered around a device that assist users with their dietary goals of personalize their SANO | VITA experience with a product that satisfies their needs pursuing a healtheir lifestyle. . healthy . life . and desires, and is most efficient for their lifestyle. MARKET OPP ORT UNIT Y the healthy lifestyle market “Consumers are more aware of food and dietary SANO VITA branding issues and are monitoring and adjusting what they eat and drink accordingly” In developing the SANO | VITA brand line, establishing the core values was the initial step that determined the direction the brand’s forms, colors, materials, and interaction would “One-third of Americans over the follow. The Core Values that the SANO age of 20 are overweight enough to | VITA brand are built upon are: be considered obese, linking them to diabetes and heart disease” o PURE WHO is the TARGET USER? o DURABLE USER o INTUITIVE WANTS MAINTAIN IMPROVE ENERGY & SELF-IMAGE STRENGTH Co re Val ue Val ue Des cr iptio n How to Ear n T hem How to A chiev e Them Reasons they care about Nutritional Health are because they want to: P ur e Form Contro l Clean Lines Economy o f Shape and Detail s FEEL HEALTHIER & BE SEEN SOCIALLY AS Co ntempor ary Us e Pl eas ing Propor tions Reference Go lden S ectio n MORE and Cur rent Des ign Lang uag e ENERGETIC HEALTHY LOSE WEIGHT EAT HEALTHY Qual ity of Mater ial s Use Real is tic F inis hes Us e A ctual Mater ials REDUCE RISK OF HEALTH CONDITIONS Natur al Color Pal ette Reference Natur e Us e Les s Satur ated Co l o rs OVERCOME THE Durabl e Efficient Effective F unctio nal ity T hr oug h Intuitiv e Des ig n A Nutritional Health STRESS OF MODERN USERvtech LIFE THAT PRESENTS A Sol id Tactil e Qual ity Q ual ity o f Mater ial s brand that aims to SOLUTION help users: MAJOR OBSTACLE IN THEIR QUEST FOR Qual ity of Mater ial s Use Real istic F inishes Us e A ctual Mater ial s WELLNESS Perfor mance Pronounced F unctio ns Hig hl ig hting Main F eatur es Appr opriate Gr aphical Intuitiv e Ease of Us e Eff ective Interface User Inter face Affor dance Easy to Identif y Vis ible F eatur es and F unctio ns Based o n Establ is hed Use of Heur istics Co mmon Des ig n Lang uag e Principl es Infor mativ e Vis ibil ity of Functio ns Pr ono unced F unctio ns

PRODUCT OFFER INGS system features SANO TECHNOLOGY service architectureSANOscale Monitor: Recipe&ShopAssistant: SANOscale: Through WiFi (wireless) communication, the SANOscale sends all records of weigh-Follow Your Progress, where Helps you compile grocery Just step on the SANOscale, ins to the SANOvio device. The SANOvio device also uses wireless to connect toyou stand and what you need “shopping lists” that as you would with any scale, the USDA database, as well as other consumer informative services.to do to meet daily nutrition incorporates nutrition and and it not only displays yourgoals. Compare your actual recipe management. Based weight, but records yourconsumption against your on your Profile and Nutritionist, calories, carbohydrates, fat,set goals. Track your weight, your personal database, the cholesterol, protein, sodium,losses or gains, and body fat ShopAssistant will make it easy and fiber, as well as monitorspercentages. to go the grocery store and get your weight, body fat, visceral exactly what you need and fat, skeletal muscle, andPersonal Health Log: want. metabolism. The results areConsult the Personal Health sent wirelessly to the SANOvio.Log to record and keep track RestaurantGuide: Graph and compare theof what you have been eating For the occasion that you and differences between youreveryday. your family or friends decide weigh-ins through your its time to go out to eat, the device.Database: RestaurantGuide feature willSANOvio provides you with a make suggestions based onnutritional Information database your location information, pricefrom the USDA. You can also restrictions and User Profile to givecreate your own personal you a list of nearby restaurants SANOscale sends weigh-in resultsdatabase that you can edit and and eateries, accompanied by wirelessly to SANOvioorganize. menu selections.VIO INTERFACE User weighs themself on the SANOscale V IO IN A CTION user prototype experience SAN O | V ITA . healthy . life . Menu options wherever you Sleek and easy to use Vio Track your progress Get help grocery shopping go. Charger. anywhere. with the ShopAssistant feature.

telecommunicationsvtech SANO VITA personal nutritionist

VIO bathroom scale VIO AT HOME charger dockVIO personal device

redesign CUB coffeemaker My Keurig Coffeemaker Redesign was centered around: SKETCH IDEATION concept exploration o Solving it’s existing problems o Making features more intuitive and easier to use o Drastically changing the aesthetic form EXISTING DESIGN ISSUES design criteria o Provide more room in water chamber: User doesn’t have to refill as frequently o Make filling water chamber an easier task to understand & perform o Make K-Cup chamber handle easier to use o Make K-Cup handle and water chamber more intuitive to user o Relocate LCD screen & button controls to make more aesthetic with overall Coffeemaker design o Change Coffeemaker overall form to appear less generic and more friendly, comforting, and flattering on kitchen countertops CUB design details POWER BUTTON K-CUP CHAMBER HANDLE SOFT STAINLESS STEEL FINISH CENTERED CONTROL PANEL LCD DISPLAY SCREEN SURFACE INSET LOGO DISPENSER SPOUT CHROME FINISH CUP SIZE BUTTONSkeurig FINGER TAB BLACK SEMI-GLOSS OPEN/CLOSE PLASTIC WATER CHAMBER DRIP TRAY CLEAR FROSTED PLASTIC

CUB final coffeemaker designDESIGN CRITERIA ACHIEVED:o Intuitive Features & Functionso Easier to Useo Anthropomorphic & Aesthetic form that resembles a cub in a subtle manner

10 ERGO ACTIONjoystick 3 9 construction handle redesign The goal of this project was to redesign and develop a joystick for the ANTHROPOMETRY ANATOMY & INJURIES JCB Backhoe that is pleasurable, comfortable, functional, and usable. Major considerations were who the user is that will be operating this 1 12 handle, what their intended use is, and what environment they will be 15 11 2 13 using the handle in. Factors of comfort and aesthetics regarding the user 16 and function were taken into consideration, as well as anthropometry, 8 anatomy, and ergonomics in human factors. 17 19 BACKHOE CA B existing design 5 6 bone structure muscle & tendon structure 4 7 10 3 9 9 1 3 12 15 11 13 2 16 8 4JCB backhoe TARGET USER S backhoe operators Individual Hand Measurements in Comparison Individual Arm Measurements in Comparison 200 1800 Hand Dimension Measurements (in milimeters) 180 1600 Arm Dimension Measurements (in milimeters) 19 My Individual Measurements My Individual Measurements 160 50th %ile (Average) British Women 1400 50th %ile (Average) British 140 Aged 19-65 Years Women Aged 19-65 Years 1200 120 Class Average for Females Class Average for Females 1000 50th %ile (Average) U.S. 100 Women Aged 19-65 Years 800 80 17 600 60 400 40 20 200 0 0 1 3 5 7 9 11 13 15 17 19 1 2 3 4 5 6 7 8 9 10 Hand Dimensions Arm Dimensions

HANDLE VA R I ATIONS usability test ER GO A CTION final design solution This handle design solution successfully solves the problems of the existing JCB Back-Hoe Joystick. Improvements have been made to prevent stress and injury, fit the contours of the human hand with a new ergonomic shape, fulfill and satisfy all users with its universal design, provide more comfortable finger and hand placement, and represent the toughness and precision of JCB with a more aesthetic shape. 8 7 6 # of Users 5 4 Users 3JOYSTICK user testing 2 1 0 1 2 3 4 A B C D E Model from Handle Matrix

brand identity ALLURE tape dispenser Through a process-centered design methodology, I designed a tape dispenser that represents the Victoria’s Secret brand. From research and analysis of the brand identity, emotional language, and their target user group, I developed tape dispenser concepts and forms through 2D sketching and building 3D sketch models. I reached my final design solution through form refinement and then development of a final prototype tape dispenser model that sucessfully conveys the emotional language and feminine identity of the Victoria’s Secret brand.victoria’s secret

ALLURE final design solutionMy final design encompasses the emotional quality ofVictoria’s Secret with a form that clearly depicts thatof a woman, specifically those who society view as“perfect,” such as the Victoria’s Secret supermodels.Yet the form is abstracted in a subtle manner with afocus on the extreme, skinny curves on the ideal womanand her assets that society applauds and describes as“sexy.”

SKID STEER LOADER redesignsponsored group project In a sponsored class with JCB, we collaborated to redesign CONTEXTUAL RESEARCH skid steer loader operators their existing Skid Steer Loader. Our development process focused on recreating the user experience through “This job ain’t for the faint of heart. You contextual research, brand development, and customer can’t complain about a damn seat...” awareness. The challenges we faced included: o INTERACTION DESIGN o OUTSOLD IN MARKET o CUTTING PRODUCTION COST RESEARCH current design We began by investigating the INDUSTRY, AUDIENCE, COMPETITION, and FUTURE. NEEDS “JCB skid steer loaders look weak... I trust John Deere.” STRATEGIES MOTIVES o Not as concerned with comfort as they are functionality and “getting the job done.” o Masculine users do not admit to discomforts/dislikes. o Unaware of JCB’s current design TARGET PERSONA o Enter cab from front, not side. CONSUMER MEETS CORPORATE o “Plastic looks cheap.” BUILDING WITHIN A DESIGN STRATEGY DIVERSE CONSUMER DESIGN CRITERIA synthesis of research PROFILE IMPROVEMENTS TO BE MADE: COST EFFECTIVE o NEEDS INTUITIVE DESIGN OWNER/PURCHASER OPERATOR o BETTER ERGONOMICS IMPROVE BRAND SAFE IDENTITYJCB o TOUGHER AESTHETICS o CLEANER INTERFACE DESIGN PRICING COMFORT o MORE CREATURE COMFORTS CRITERIA o LOWER PRODUCTION COSTS INTUITIVE & RUGGED INCREASED COMMUNICATIVE AESTHETICS o IMPROVE BRAND IDENTITY LIFE SPAN PRODUCTIVITY SAFETY o GETTING THE JOB DONE IMPROVE COMFORT EFFICIENCY LEARNING CURVE & ERGONOMICS

SKETCH IDE ATION concept exploration EXTERIOR ELEMENTS ARMRESTS & JOYSTICKS INTERIOR ELEMENTS JOYSTICK ADJUSTABILITY CONTROL PANELS THROTTLE

SKID STEER LOADER redesignsponsored group project CONCEPT DEV ELOPMENT models REFINED DESIGN SOLUTION user testing From our research and concept exploration sketches, we developed With the suggestions from the first set of sketch models, we design solutions that we prototyped and user tested. The suggestions we developed further refined and detailed models that we got helped us to further refine our design and understand the pros and tested with experienced SSL users. cons better. EXPERIENCED USER 1 EXPERIENCED USER 2 REFINEMENT SUGGESTIONS o Keep Buttons Organized on Pillars o Accessibility of Control Panel on A-Pillar o Gas Assist Armrest o Throttle Accessibility o Do Not Place Buttons Below Armrest o Need for Possible Front Entry o Adjustable Lapbar o Prefers Closed Cabins - Tight Spaces o Armrest Adjustability o “I like the little details… you want a sexy machine.” - Habit of US Operators o Solve Armrest AdjustabilityJCB o Fix Visibility Issues

FINAL DESIGN synthesis of development process FINAL DESIGN CRITERIA o Appeal to American Market while Satisfying the needs of the Global Market o Profitable & Cost Efficient Innovation of Engineering/ Manufacturing o Accommodating a Range of Users from Beginner to Advanced o Intuitive o Dual Entry o Adjustability o Brand Consistency FINAL COMPUTER RENDERED MODELFINAL TO-SCALE PROTOTYPE MODEL

sunglass frame concept 2010 AUDREY sunglasses audrey DESIGN MOTIF target user CONCEPT ideation o AIMED AT THE YOUNG FEMALE GENERATION 24 - 29 YEARS OLD ECCENTRIC, GLAMOUROUS, BOLD & BEAUTIFUL optic eccentric o TARGET USER IS ONE THAT LIKES TO STAND OUT WEARS SUNGLASSES THAT ARE MORE THAN JUST AN ACCESSORY o WOMEN WHO LIVE, WORK, AND PLAY IN URBAN CITIES LIKE NYC o THEY WORK HARD FOR THEIR MONEY SO THEY WANT TO SPEND IT ON SUNGLASSES THAT ARE MORE THAN JUST A PASSING TREND. THEY WANT A MIX OF TRENDY STYLE AND CLASSIC CHIC. o LACE DETAILING AUDREY HEPBURN LADY LIKE SOPHISICATION WOMEN THAT ARE COMFORTABLE BEING TRUE TO THEMSELF REVEALING INNER SENSUALITYmcgee group

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KETO beach roll the scope. explore the beach product market market the Designing for beachgoers to opportunity beachbeach product help make their experience research the beachgoer research&analysis at the beach more enjoyable by solving the problems and annoyances find out the biggest that are associated with problems users run into at the transportation of their the beach belongings to and from the beach, as well as their interaction with their focus on the transportation belongings while at the & interaction with beach. belongings market for Focus on issues that everyone design a solution that beach products beach product encounters at the beach redefines the beach brands involving the sand, water, and wind. experience Original (Found from our ftp) multiple beach product feature&function where to categories products buy Lounging Solar Bags Modify PMS Sun Protection Portable Security “All the equipment, besides the Food & Beverage Audio Combos i P o d s p e a k e r s , a re g e n e r i c a n d I d o n ’ t k n o w o r c a re w h i c h b r a n d t h e y a re . ” Beach Electronics - Josh, 33, NYC Games & Toys Beach & Water Sports Equipment Beach Gear Transporting Solutions

.the user Users 18-28 years oldwhy they go... user issues Lives the Beachgoer Lifestyle The biggest beach problems are: What problems do you run into when you go to the beach, or things that annoy you about the beach? 35 • Sand Getting Everywhere, they go to thebeach to... 30 • Security of Belongings, 25 • Too Much/Too Heavy to Carry 20 • Protecting Portable Electronics. have fun 15 10 to relax 5 get a tan 0 the lifestyle socialize of a beachgoer sports&play “the sun worshipper” picnic&bbq TARGET ISSUES “the surfer dude” ocean swim “the kiteboarder” Windproofing Security Provide party Solar Power “the executive weekender” “I love the beach, but sand sucks . I hate to leave my Waterproofing Branding belongings when I am at “the ultimate frisbee guy” Organization the beach.” Limit “the family” Sandproofing Weight/Size - Lexi, 22, PA Protect Electronics “the pickup artist”

KETO beach roll essentials. why we need to know into What beachgoers need to ideationbeach product transport to and from the beach What is the weight, volume, how much does this all weigh? and size of all these things? concept testing Which of these things have transport requirements? Ex. how much room does this all take up? Drinks need to stay cool, portable electronics need to stay safe... Is there 1 solution/product that can hold & transport all these things? storage capacity • To w e ls (1 or 2) • S u n s creen • Ta n n i ng Oil • C h a pstick • S u n g lasses and case • Phone • • IPod H e a dphones Beach Cart Beach Roll • B o o k s (2) • M a g azines (4) • C a m era • C h a nge of clothes/coverup ( s h i r t /shorts) • Keys • Wa l l et/Cash • B e a c h Activity (Frisbee/ F o o t ball) • Wa t e rbottles (2) • S p o r t Drinks (2) • B e e r (6 pack) • B a g of Chips (1) • S a n d whiches (2) • U t e n sil Goods (6 napkin s, 4 c u p s , 4 plates, 4 utensil sets)

.brand core values designfinalization PERFORMANCE QUALITY durable reliable FORM natureproof resistance or ganized&constructed secure&safe sporty&action ready flexible versatile COLOR FRESH vibrant ‘now’ design cool&fun unique&hip beachy PLEASURE IN USE intuitive experience enhancing MATERIALS comfortable&chill ease of use/not awkward friendly INTERACTION LOGO

beach product KETO beach roll

Keto is a revolutionary device to allow you to easily store, transport andinteract with the products you traditionally carry with you while at thebeach. It enhances the user experience by creating a hub in which tolounge around and not worry about your goods being damaged.

PRODUCT design assisted designer works. Samples from product design MENORAH With Integrated Plate concepts that I developed with designer Josh Owen. ‘Traditional in construction and modern in conception, the Areaware Menorah is elegant and functional. Solid, simple, and ceremonial , with an incorporated plate which catches the drippings and provides a safe resting place for a used match while it is still hot. It is made of solid cast iron and has the heft expected of such a material. The weight gives it a sense 12.34 279.29 of solidity and self worth. There is an 37.97 honesty in the singularity of the iron 228.60 3.18 material which suggests this object R 31.75 could age and continue to look even TOP BOTTOM more beautiful as it acquires a patina 254.51 from continual use.’ 17.53 4.57 12.70 Included in the permanent collection of the National Museum of American Jewish History. R127 271.48 Available through Unica Home and 114.17 23.84 Areaware 12.72 88.90 FRONT SIDE DATE: January 2010 MATERIAL: Cast Iron DIMENSIONS: 11 x 11 x 3.5 “ 9.53 9.53 0.95 1.59 0.95 1.59 0.51 0.51 D D C C 12.70 12.70 DETAIL D DETAIL D SCALE 1 : 1.5 SCALE 1 : 1.5 C C UPDATED DIMENSIONS SECTION C-C UPDATED DIMENSIONS SECTION C-C PLEASE USE THESE AND DISCARD FORMER DIMENSIONS PLEASE USE THESE AND DISCARD FORMER DIMENSIONSPhoto Credits | Areaware, Josh Owen, LLC, Clint Blowers

call me 610.256.5813 email juliesbiron@gmail.com Check out my website www.juliebiron.com follow me on twitter @juliesayshi read my bloghttp://juliesayshi.tumblr.com/ thank you

Julie Biron | Design Portfolio

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