Thesis julie winther sound brand fit a cross modal study of the perception of fit between sound logo and brand 2703
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Thesis on the perception of fit between sound logo, visual logo and brand image. ...
Thesis on the perception of fit between sound logo, visual logo and brand image.
The fit is explored as a subjective measured "perceived fit" and as an objective measured "attribute fit"
The two types of fit is compared and implication for companies and sound branding management is discussed in the end of the paper.
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